The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences.

In Episode 24 of Data Product Management in Action, our host Nick Zervoudis is joined byTefi Churbuki, Data Platform Product Manager at SumUp, to discuss her experience transforming a reactive data platform team into a user-focused, strategy-driven powerhouse. Tefi shares how she tackled challenges like burnout, prioritization struggles, and resistance to product practices such as user research and OKRs. She highlights the pivotal role of user interviews in shifting mindsets and the delicate balance between reducing risk, ensuring compliance, and driving innovation. Tefi also emphasizes the value of clear communication and curiosity when working in highly technical domains. This episode offers practical insights for product managers navigating the complexities of data, AI, and machine learning.

About our host Nick Zervoudis: Nick is Head of Product at CKDelta, an AI software business within the CKHutchison Holdings group. Nick oversees a portfolio of data products and works with sister companies to uncover new opportunities to innovate using data,analytics, and machine learning.Nick's career has revolved around data and advanced analytics from day one,having worked as an analyst, consultant, product manager, and instructor for startups, SMEs, and enterprises including PepsiCo, Sainsbury's, Lloyds BankingGroup, IKEA, Capgemini Invent, BrainStation, QuantSpark, and Hg Capital. Nick is also the co-host ofLondon's Data Product Management meetup, andspeaks & writes regularly about data & AI product management. Connect with Nick on LinkedIn.
About our guest Tefi Churbuki :Tefi is a Data Platform Product Manager at SumUp, where she focuses on making sure our data tools are not only secure and efficient but also provide a smooth user experience for our internal teams. Before this, she led the development of an in-house Data Observability tool at Glovo, introducing governance rules and SLAs for key datasets. Tefi enjoys working closely with teams to create practical solutions that make accessing and using data easier and more intuitive, so everyone can make more informed decisions faster. Connect with Tefi on LinkedIn.

All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else.

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S1 Ep#24: Product at the Core: Managing Data, AI, and ML 52:38 Share

Data Product Management in Action: The Practitioner's Podcast

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S1 Ep#24: Product at the Core: Managing Data, AI, and ML