Nothing beats the good old backlink. Whatever Googlers say, there is nothing more powerful than a link in your SEO Toolbox: The effects of Social Signals for SEO has been debated in length. With my special guest, Judith Lewis, I want to take it one step further and talk about engagement. Especially when it’s about the future of Search on a device like a smartphone, engagement around your content might become a lot more important than you thought.