Alex Hormozi: How He Built A $150 Million Empire And His Best Business Advice
Deep Dive with Ali Abdaal
Deep Dive
Shownotes Transcript
‘A lot of people think you need to have some novel idea, but the best way to start a business is to look at what other people are doing, and do it better’. Alex Hormozi is an entrepreneur, investor, and philanthropist who has nothing to sell you. By the age of 33, Alex’s portfolio of companies crossed $150M per year in revenue spanning a range of areas including; brick & mortar service, licensing, education, SAAS, and e-commerce. One of the most inspiring people in the world of entrepreneurship today with a mission to help other people start and scale their businesses, Alex has taken the internet by storm in the last year earning a cult following. In the conversation we trace Alex’s story to building a $150M empire, the fundamental lessons he learned and the advice he’d give to people looking to start a business from the ground up, to scale it into a million dollar company.
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(00:00) Intro (02:12) $100M Offers (04:17) The philosophy behind ‘I have nothing to sell you’(06:42) The biggest issue between 1 and 3 Million(09:08) How to make a living from something you love (14:03) How do you find what you can sell to the world? (18:45) Learning vs Earning(25:10) Your business ideas (28:10) Starting your first business(31:12) Paying ignorance debt and side hustles(40:41) Learning how to sell(46:20) Growing your first gym (57:44) Scaling your business empire and wealth(01:07:39) Whats your goal and mission?(01:12:05) Your content creation process (01:20:31) Fitness & the accountability gap
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