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cover of episode How To Build A Business In 2023 (The Easy Way) - Robin Waite

How To Build A Business In 2023 (The Easy Way) - Robin Waite

2023/8/3
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Deep Dive with Ali Abdaal

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Ali Abdaal: 本期节目讨论了2023年如何轻松创业,采访了商业教练Robin Waite,探讨了从寻找产品到定价、心态建设以及团队组建等各个方面。Waite强调了克服恐惧、设定明确目标以及找到适合自身能力的商业模式的重要性。他还分享了如何通过设定明确的目标、确定目标客户群体、制定有效的营销策略以及持续改进产品来实现创业目标。 Waite还强调了财务规划的重要性,建议采用‘利润优先’的模式,即在收入到账后立即分配资金用于税务、储蓄和日常运营等方面,避免出现现金流问题。此外,他还建议创业者避免过度投资营销,并专注于建立可持续的收入来源。 Robin Waite: 我分享了我的创业经验,以及如何帮助他人克服恐惧,建立成功的企业。我强调了自由、成就感和财务回报这三个因素在创业中的重要性,并建议创业者选择自己热爱的事业,而非仅仅追求金钱。我分享了如何通过提问引导客户,帮助他们走出舒适区,并承担责任。我还介绍了如何通过设定明确的目标,确定目标客户群体,制定有效的营销策略以及持续改进产品来实现创业目标。 在定价方面,我不建议按小时收费,而应该根据客户获得的结果来定价。我建议创业者避免过度思考,采取最小可行步骤启动业务,并通过持续学习和寻求导师指导来提升自身能力。我还强调了健康和人际关系的重要性,建议创业者平衡工作与生活,避免过度工作。

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Robin Waite explains the role of a business coach, differentiating between coaching, mentoring, and consulting, and how he combines elements of both coaching and mentoring in his approach.

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We have a lot of people listening to this podcast who potentially want to start their own businesses someday, maybe even today or tomorrow. This interview is with Robin Waite. Robin is a professional business coach, public speaker, and author with 20 years of experience. For 10 years Robin ran a successful design and advertising agency serving over 250 clients which he then sold before helping thousands of people become grow their businesses with his business coaching. This has been one of my favourite episodes of the podcast and Robins book, ‘Take Your Shot’ was one of the books I read as soon as it came out and it’s featured in my top 10 recommendations. In the episode we talk about how to start and grow a business in 2023 covering everything from finding your product, to pricing, to mindset and building a team. I hope you enjoy the episode as much as I did.

Sponsored by Huel - go to https://www.huel.com/deepdive) and with your first order you’ll get a free t-shirt and shaker.

Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI) and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply. Capital is at risk.

Sponsored by Brilliant - visit https://brilliant.org/DeepDive/) and the first 200 of you will get 20% off Brilliant's annual premium subscription.

📚Check out my New York Times Bestselling book Feel-Good ProductivityAmazon) Website )

Season 6 Episode 9

00:00 Intro 04:21 What does a business coach do? 07:57 The three Fs of business 18:33 Getting your business started 28:30 Pricing yourself 44:43 Finding clients 58:30 Scaling your company1:06:53 Managing your finances 1:18:18 How long does it take to make money?  1:25:52 You are not your business 1:28:02 Overcoming sales resistance 1:39:54 Beating the fear-factor 1:53:13 Biggest mistakes entrepreneurs make 2:00:39 Robin's backstory and finding a work-life balance 2:15:40 Work vs. entrepreneurship 2:21:35 Robin's book and a special offer 

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