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cover of episode How To Build An Online Community - Jay Clouse

How To Build An Online Community - Jay Clouse

2024/4/25
logo of podcast Deep Dive with Ali Abdaal

Deep Dive with Ali Abdaal

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@Jay Clouse : 本期节目探讨了如何建立成功的线上社群,以Jay Clouse创立的Creator Science及其会员社区The Lab为例。他分享了从创业初期到社群变现的经验,包括如何利用不同工具(如Slack、Zoom、Circle)构建社群,如何平衡内容与社群互动,以及如何设计社群价值主张。他强调了社群的价值在于连接、改变和身份认同,并建议创作者专注于提供高质量的社群体验,而非过度关注内容数量。他还分享了关于定价策略、会员规模、用户参与度、社区空间设计等方面的经验和建议,并强调了用户体验的重要性,特别是新用户的入会体验。他建议在销售页面上避免对交付方式的具体承诺,以便日后根据实际情况调整,并强调了持续价值的重要性。他分享了私密试运行和公开发布的策略,以及如何通过提供及时帮助和支持来提升用户满意度。他还讨论了社区空间设计、成员参与度、以及如何避免常见的错误等问题。 @Ali Abdaal : Ali Abdaal与Jay Clouse讨论了如何建立一个成功的线上生产力社群。他希望创建一个类似Peloton的线上生产力社群,帮助人们提高生产力。他们讨论了目标用户、定价策略、会员规模、社区内容和活动设计等问题。Ali Abdaal分享了他对社区运营的思考,包括如何平衡免费内容和付费会员,如何设计用户体验,以及如何保持社区的持续活力。他希望这个社群能够服务更广泛的受众,而非仅仅局限于创业者。

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Jay Clouse discusses his journey from traditional career paths to discovering entrepreneurship and eventually focusing on content creation as a product.

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If you’re active in the creator space you’ll probably be familiar with the name Jay Clouse. Jay is the founder of Creator Science, a media company specialising in helping creators build businesses around their brands. In this episode, we delve into his membership community "The Lab," discussing everything from its inception to its revenue generation. Jay also shares some tips to make Productivity Lab a success! Enjoy the conversation.

(00:00) Intro
(01:01) How Jay started
(07:15) The history of “The Lab”
(09:55) Community vs content
(15:35) About Productivity Lab
(25:45) The challenges
(33:40) Jay’s approach to sales pages
(36:30) Price: to cap or not to cap
(46:30) Higher ticket, lower volume?
(52:40) How many people to bring into the community
(1:02:40) Spaces within the community
(1:07:05) Mistakes we can learn from
(1:10:00) Giving recurring value
(1:21:00) The importance of a good first experience

🔗 CONNECT WITH JAY
🎥 YouTube Channel
🐦 X ( Twitter )
📸 Instagram
💻 Website
👥 Linkedin

🔗 CONNECT WITH ALI

🎥 YouTube Channel

🐦 X ( Twitter )

📸 Instagram

💻 Website

👥 Linkedin

📚 RESOURCES MENTIONED
Copywriting Secrets - Jim Edwards

📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. 

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