cover of episode “I Quit My Job And Built A $10M Pizza Business” - Thom Elliot Founder of Pizza Pilgrims

“I Quit My Job And Built A $10M Pizza Business” - Thom Elliot Founder of Pizza Pilgrims

2023/11/9
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Deep Dive with Ali Abdaal

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Ali Abdaal: 本期节目采访了 Pizza Pilgrims 的联合创始人 Thom Elliot,探讨了他们的创业历程、挑战以及成功经验。Pizza Pilgrims 从一次意大利之旅的灵感开始,两位创始人辞去工作,学习制作披萨,最终创立了这个成功的披萨连锁店。节目中还讨论了创业初期如何克服资金、经验不足等问题,以及如何利用社交媒体等工具进行营销推广。 Thom Elliot: Pizza Pilgrims 的成功源于对披萨的热爱和对顾客的重视,以及创始人对创业的热情和坚持。他们从街边小吃起步,逐步发展壮大,并在疫情期间成功转型,推出了“在家做披萨”的创意,不仅挽救了公司,还拓展了新的市场。Thom Elliot 还分享了创业过程中遇到的挑战和经验,例如如何处理财务问题、如何与员工建立良好关系、如何平衡工作和生活等。他强调了人际关系的重要性,以及积极主动地与人建立联系的重要性。他还谈到了公司在社会责任方面的努力,例如雇佣无家可归者和前罪犯等。 Thom Elliot: Pizza Pilgrims 的成功并非一蹴而就,而是经历了多年的努力和积累。创业初期,资金和经验不足是最大的挑战。他们通过参加各种活动,积极与人建立联系,逐步积累了客户和资源。疫情期间,他们迅速调整策略,推出了“在家做披萨”的创意,成功渡过了难关。Thom Elliot 还分享了对特许经营模式的看法,以及公司在员工培训和社会责任方面的努力。他认为,企业发展应兼顾盈利和社会责任,为员工提供发展机会,并回馈社会。

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Thom Elliot and his brother started Pizza Pilgrims after leaving their corporate jobs in advertising and TV production. They decided to embark on a pilgrimage to Italy to learn about pizza, which led to the idea of starting a pizza business.

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A lot of us dream about starting a business. But so many people spend years and years planning a business without actually taking the plunge and going for it. We want to plan for every challenge and potential problem, and forget that the most important step is to just start something. It turns out that some of the best businesses are born from spur of the moment decisions and taking surprising and exciting risks. In this episode of Deep Dive I chat to Thom Elliot, co-founder of the restaurant business Pizza Pilgrims. Pizza Pilgrims started on a whim when Thom and his brother went on a trip around Italy trying to taste test the best pizzas in the country. From there, Pizza Pilgrims has become an award winning business, which has survived all the adversity of the pandemic to celebrate its tenth birthday this year. In this conversation we talk all about how to become an entrepreneur, how to turn set backs into opportunities, and the importance of taking risks when starting your dream business. Enjoy!

Season 7 Episode 6

(06:30) The origin of Pizza Pilgrims (15:57) Thom’s trip to Italy(22:55) The importance of random conversations (29:36) Getting Pizza Pilgrims off the ground (37:00) The difference between employment and entrepreneurship (45:22) Should you quit your job to start a business? (51:19) Why you need to take risks (58:16) Founder’s naivety (1:06:33) Pizza Pilgrims' stats (1:11:15) Sustainable growth and long- term thinking (1:20:10) How Pizza Pilgrims survived the pandemic (1:31:54) Franchises and the Pizza Academy  (1:38:44) Growth and giving back (1:45:19) Balancing family life (1:48:21) Lessons for aspiring entrepreneurs

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📄SHOW NOTES & TRANSCRIPT

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