Until Designer Fund was founded by Enrique Allen and Ben Blumenrose, venture capital investments rarely considered design strategy when investing. Companies like Stripe, Notion, Gusto, and Omada Health—all in Designer Fund portfolio companies—see design as a competitive advantage and a tool for acquiring and retaining customers. Enrique Allen told us all about the tremendous value design is creating in these and many other companies.

We spoke with Enrique about how they chose design as an investment lens, the changing role of design from when they started until now, why venture capital might not always be the best way to fund a startup business, and how they think about finding good partners and co-founders.

By the way, if you’re starting a design-centric company and seeking investment, Designer Fund is investing up to $1 million for pre-seed and Series A startups. To learn more and apply for funding, visit designerfund.com/partnership. Apply by October 4th.

Bio

Enrique Allen is the co-founder and managing partner at Design Fund. Previously, Enrique was a designer at venture capital firms, including 500 Startups, Facebook’s fbFund, and Venrock, where he helped invest in companies like Lyft (NASDAQ: LYFT), Wildfire (acquired by Google) and Behance (acquired by Adobe). He's a Stanford University alum, former Division 1 soccer player and senior lecturer at the Stanford d.school.

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Stay tuned after the interview for a special look at Wix Studio, the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI.

We chat with Kyle Prinsloo, founder of ClientManager.io, about why he loves Wix Studio for its efficient tools like the Figma to Wix Studio plugin, and robust email marketing features, which have greatly improved his workflow and client engagement.

To learn more about Wix Studio, visit dbtr.co/wixstudio.

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Enrique Allen: Design and entrepreneurship at Designer Fund 01:06:53 Share

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Enrique Allen: Design and entrepreneurship at Designer Fund