Dao Lang's concert tickets have become a symbol of filial piety, as many young people purchase them for their parents. The tickets are highly sought after, with scalpers reselling them for up to 50,000 yuan. This trend reflects the emotional connection older generations have with Dao Lang's music, making the concert a meaningful gift for parents.
Dao Lang's concert is exceptionally popular, with 3.35 million people expressing interest on Damai.cn. Scalpers have resold tickets for up to 50,000 yuan, and fans who couldn't get tickets gathered outside the venue to sing his songs. This level of demand surpasses even Jay Chou and Mayday, making Dao Lang one of the hottest acts in 2024.
Dao Lang's song 'Luocha Haishi' became a global phenomenon, with over 150 billion streams by December 31, 2024. Its success highlights Dao Lang's enduring appeal and ability to create music that resonates across generations and cultures.
The 'silver economy' has significantly boosted the concert industry, with middle-aged and elderly audiences driving demand. In 2024, China's concert ticket sales reached 17.9 billion yuan, with older fans willing to invest in experiences that evoke nostalgia and emotional connections. This demographic has both the financial means and time to attend concerts, making them a key market.
Dao Lang's music resonates with older audiences due to its emotional depth and connection to their life experiences. Songs like 'The First Snow' and 'Love Song of the West Sea' evoke nostalgia and reflect themes of fate and resilience. His lyrics, blending classical Chinese literature with philosophical insights, create a profound connection with listeners who grew up with his music.
Dao Lang's online concert attracted over 53 million viewers and received 600 million likes, breaking Jay Chou's previous livestream record. Despite a maximum donation limit of 10 yuan per person, the concert generated 26 million yuan in revenue, which was donated to a charity supporting children in Xinjiang.
Fan communities, such as the East China Dao Lang Fan Club, have played a significant role in sustaining Dao Lang's popularity. These groups organize events like song discussions and academic lectures, analyzing the philosophical and literary depth of his lyrics. This intellectual engagement has created a unique, academic-style fandom that strengthens his connection with older audiences.
Older fans find Dao Lang's concerts emotionally fulfilling because they provide a sense of belonging and nostalgia. For many, attending his concert is a once-in-a-lifetime experience that allows them to relive their youth and express their emotions. The communal singing of classic songs creates a powerful shared experience that resonates deeply with this demographic.
虽然时隔11年,53岁的刀郎才又开启了自己的演唱会,但北京连开四场的演唱会场场爆满,一跃成了演出界顶流。在大麦网上,刀郎北京站演唱会的想看人数达335万,黄牛更是把演唱会的内场票炒到五万一张。对其火热程度,有网友感叹说,刀郎演唱会的影响力已经超越了周杰伦、五月天等演唱会热门歌手,堪称“2024年最后一个顶流”。*本期,我们就来看看刀郎演唱会到底有多火?为什么那么多人还在追刀郎?如何看待当下演唱会上的银发经济?你今年有去谁的演唱会现场吗?*欢迎在评论区留言。
本期,你将听到以下内容:
00:38刀郎演唱会,比周杰伦还要难抢
02:03刀郎演唱会,尽孝硬通货
03:26一首《罗刹海市》全球播放量超1500亿次
05:29演唱会上的银发经济
06:53“刀迷”:从演唱会到刀郎作品研讨会
文字作者:吴丹
播客编辑:派ris
监制:yoiyo
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