As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over what element of their lives become profitably accessible data that they release for consumption and how this will greatly impact the way we market to new and emerging generations. In addition to this, I plan to discuss how blockchain plays a major role in that evolution and give some suggestions for how organizations can plan to leverage the technology of blockchain, the emergence and evolution of web 3 and the Martech stack to market to the right people intuitively and successfully.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
