You Got 1 Month Left to Migrate from Google Universal Analytics to Google Analytics 4 - Krzysztof Wronski, Marafiki
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On July 1, 2023, Google turns off the GUA and will not collect data in your (old) Google Analytics. If you or your team are doing year-to-year comparisons, that means you need to run your GA4 setup before July 1, 2022.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/