How I Sold Out My Gum on TikTok Without Ads | Nathan & Sons DSH #765
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Hi, everybody. I'm Jay Lawler. I've teamed up with the Amavar Resort and Casino at San Manuel for their one-of-a-kind car giveaway. And on Halloween, October 31st, we're giving away my personal favorite muscle car, the Dodge Demon 170. Not only will the lucky winner drive off on this incredible ride, I'll give you a tour of my garage and show you some stuff that I think you might enjoy. So join us for this legendary car giveaway and a tour of my garage. Because if nobody wins...

The natural saps have their own flavor. So the mastic, the spruce, they have kind of this herbal, piney, very subtle but enjoyable flavor that I like to chew on. So once the mint's gone, I mean, I still love it. And a lot of people really latch on to that unless they're a part of the crowd. We're like, no, I want it to be kick you in the face, like type of thing. But

which we can't do. All right, guys. Got Nathan here from Underbrush Gum. Thanks for coming on, man. Thank you. Nathan and Sons. Nathan and Sons. Underbrush Gum is just the gum. Got it. And we got some here.

Hell yeah. Hell yeah. Check them out, guys. It's a unique twist on traditional gum, right? Could you tell people why it's different? Yeah, most gums use a synthetic ingredient called gum base, which is just more or less plastic and rubber. There are a few other ingredients in there, talcum powder, stuff that most people, I think, wouldn't want to chew if they knew it was in there. But this gum uses all-natural gum base. It's a mix of spruce, chicle, or chicle, so if you'll correct me on that,

Mastic gum, which is already kind of popular, Arabic gum, a few other things in there. And then on top of that, it's a functional gum as well. It mineralizes your teeth while you chew it. That's cool. And I noticed all your ingredients are organic or natural too. Yeah, I try to. It's hard to get some things naturally. Nano hydroxyapatite is, you know, that's man-made, but you can't really find that in natural form, at least not in the nano state. And is that what makes it chewy? Yeah.

No, no, that's what makes it remineralize your teeth. So what makes it chewy for the most part is just all the saps. Each one by itself isn't that great, but I played around for a year and a half.

And I finally got to where I'm like, okay, this is chewy, just like regular gum, but it has a way better texture, at least in my opinion, than regular gum. Yeah, I can't wait to try it. And what made you want to start your own gum? Because it's a pretty competitive industry, right? Yeah, a few things. I mean, initially, it was just finding out what gum based was, you know, reading the back of a package. I wasn't sure what that was. I looked into it. And I was like, Oh, my God, these are

Kind of like you might as well be chewing on bottle caps or rubber tires. And so I did a little diving in there and then I actually had a really bad toothache one day that took me forever to actually go in and get it fixed. And I was like, oh my God, I got to do something else. I got to,

change my oral care routine so that way I never have to kind of go through this again and so I went down the toothpaste rabbit hole and I really like natural products I originally was going to do like a toothpaste or like a toothpaste tablet but I already chewed gum and I thought oh how come there's no chewing gum that kind of cleans your teeth while you chew it yeah and stumbled upon that and I just thought it would be a really cool product to to launch in an industry that's

pretty stale. Yeah. And that's pretty unique twist. Now, what about xylitol gum? Does that clean your teeth while you chew it? Yeah, that's actually what most dentists will recommend. If you go to the dentist and you have cavities, they'll say, you know, normal things, brush, floss, mouthwash, but choose xylitol gum in your free time. And so that's one of the most promoted things. Um, but xylitol by itself just isn't good enough. It doesn't have any remineralization properties. Um,

It's just a bacterial growth inhibitor and some kind of stops those bad bacteria from reproducing slows them down But there are a lot of other ingredients in my gum that kind of enhanced that got it That's exciting because I I choose xylitol, but I still have seven cavities Yeah, I just went to the holistic dentist which by the way, have you heard about these holistic dentists? No, no, so it's all natural dentists. Mm-hmm So I went to one in Vegas shout out to a four seasons dental spa and

So they take photos of your mouth. And then not only that, they use AI to determine how many cavities you have and they show you on a computer. Interesting. So I had seven cavities. And then the filling, though, is the cool part because they don't use PFAs in their filling because a lot of traditional dentists, there's microplastics in the fillings for cavities. So there's all natural. It's way more expensive, but I thought that was cool. What do they use?

I wouldn't know. I'll send you it after. Okay. But they said it's basically all natural. And even if they knock you out for wisdom teeth, it's like a more natural anesthetic than the traditional one. Cool. I like that. Yeah. I don't feel bad. The stat is like 90% of adults have had at least one cavity. Damn. I was shocked because I actually don't eat sugar that much. Yeah. But I eat a lot of fruit. So I'm thinking it might have been that. Yeah. That could definitely be it. One thing that I thought was kind of interesting is I was doing some research into like just –

burial grounds and the skulls. And it's crazy that a lot of these mouths have full sets of teeth and beautiful teeth too. And there's a fun little rabbit hole down there where you can find out that it wasn't until like modern age where we started like baking things and eating breads and sugars that cavities really started to become a thing. If you go way far back,

It looks like most people didn't really have that kind of issue. Wow. That's actually crazy. Yeah. No, I was blown away. And then the one thing they all have in common too is they chewed tree saps. Yeah. So that's like a natural just gum, right? Yeah. I mean, I don't think it was magic. That's crazy though because –

Back then, they say the health wasn't as good, but if they don't have cavities, that's pretty interesting. Yeah, they say that. I'm still a little skeptical because we can't kind of judge it the same way we do now. Of course, they had a lot of infant mortality, and I feel like that really skews it, but I'm not 100% convinced that people weren't just as healthy before.

In general, I mean, a lot more things that could kill you that, you know, you didn't have antibiotics. But if you were able to live through those things and were able to be an adult, I've read a lot of studies that kind of made it seem like, okay, that we weren't that much better off. And in some ways, we're actually not. Wow. That's a whole mind shift if that's true. Because people just assume you look at the lifespan, right? And it's like double what it used to be. Yeah, you know.

half the kids die. So, I mean, of course it's like, yeah. So the numbers are screwed. That's an interesting take actually. Well, now the lifespan is actually dropping in the recent years. Yeah. Yeah. It's like dropping by years actually. Like I think males is down to 72 from 76, something like that. What's your, do you have a theory on, on why that is?

I think it's a lot of things. There's so many different ways we're being attacked right now without us even knowing. Like 5G, Wi-Fi, lights, diet. 70% of diets, you know, processed food. So that's probably a huge one. Western medicine is not solving anything. It's just putting a Band-Aid. Yeah.

Yeah. Like basically everything. Yeah. There's so many different ways. I mean, literally just breathing air. Yeah. Depends where you're at, but that could be bad for you. Yeah. And I was looking into microplastics like, okay, is it possible to actually remove these or reduce it? And going deeply into it, you really can't. They got microplastics in Antarctica. It's like in the air. It's like, oh my God. Wow. We're screwed. That's just unavoidable at this point. Yeah. I mean, you know, you can do things like

avoid brushing your teeth with plastic toothbrush or avoid drinking out of plastic bottles. I think the stat is 90 something percent of plastic water bottles, or at least the water contained microplastics. Jesus. But yeah,

But yeah, no, it's kind of unavoidable. Yeah. So these don't. He just came on the pod. I asked him why this doesn't have microplastics. Because this juice only lasts 60 days. Plus, this is a special type of plastic and it never gets exposed to sunlight. So the problem he said is when they're transitioning these plastic bottles to different states, it gets hot. And that's how a lot of the microplastics are getting in the water. Got it. Yeah, that makes sense. I mean, you see them outside the store. They're just sitting out in front of the store. Yeah.

sunlight. Yeah, it's disgusting. And then that ends up causing disease. Yeah, yeah. And they're finding microplastics. I've had heart surgeons on. I've had people that do surgeries. They're finding it in organs. It's disgusting. Any of them have any insight on how to help get rid of it? Oh,

I don't know. I'm doing PEMF mats. I don't know if that helps. Have you heard of those PEMF mats? It kind of removes all the radiation and damage from your body. I don't know if it removes microplastics. I do infrared sauna to detox. I'm doing what I can, but who knows? How does that work? Do you notice any difference? I just started a week ago. I mean...

Not really, to be honest. Maybe I need more time. Okay. Yeah. I saw that come across my feet. I was like, huh, might be worth trying. Yeah. There's so many different things you could do, but who knows if any of it works. Yeah. You know? Yeah, totally. But this sounds like it's pretty good for cavity surgery.

It's gone. Yeah. Yeah. A lot of people, I mean, just the reviews have been kind of insane. I think on the website we have a little over 1500 and I couldn't be more happy. I was kind of afraid launching it because I wasn't sure how I made the product to my liking and I wasn't sure if people were going to like it as much as I did, but it was just

overwhelming and so many people anything from helping them stop smoking to going back to the dentist and saying oh my dentist asked me what I'm doing different because my cavity either shrunk in size or it's gone a lot of really interesting stuff some things I wasn't really thinking of some children

children with autism that have some sort of oral fixation. I've gotten a lot of people that really like the gum for that. Really? Which I wasn't planning on, but not complaining. That's interesting. I didn't know you could reduce cavities too. Yeah.

So my seven are going to be gone then with this. Maybe. At a certain point, you can't really do much of it. But, you know, you've always heard stories like, oh, I went to the dentist and they were saying, oh, what did you do? Your cavity is gone now. Obviously, there's something that can be done to a certain extent. But after a certain point, I mean, you can't fix a black tooth. Did you have a lot of cavities going on? I had a handful, definitely, you know, for sure, like most people. You get them pulled or filled? Filled.

Yeah, probably got some PFAS in there right now. Did you get your wisdom teeth out? Yeah, I did. So now there's new studies on that, how there's infections in a lot of those, I think 80%. Interesting. And that's causing some mental health issues. So the wisdom teeth that they leave in, the bacteria is kind of going into their bloodstream. Basically, yeah. The ones that they take out, yeah. Huh.

Okay, well, I guess I'm glad I got mine removed. Yeah, we'll see. I don't know. I still have mine, but they hurt. Oh, really? Yeah, they've been telling me to get mine on since high school.

Why don't you take it out? I don't know. I don't like being knocked out, actually. That's probably the main reason. Oh, okay, okay. I'm not a fan of that. I guess we'll know if you go crazy. We'll know what happened. It's definitely hurting. Like, some days I feel it. Do you put, like, an oral gel on there or anything? No. No, you just tough it out? No, it's literally sideways, like, almost 90 degrees right here. Oh, my God.

Yeah, it's pushing on my tooth. Yeah, I remember when mine started to do that and it was, I don't know how you're doing it. It's unbearable since high school. Yeah, I don't know. Chewing gum is a $50 billion industry. Did you know that?

I knew it was kind of around that. There were a couple different numbers floating around, but something like that. That's so high. It's crazy. Yeah. It makes sense, though, because you've got to buy it all the time. Yeah. So it's like a consumable. I used to eat five gum. You remember that brand? Yeah. There's probably some bad shit in there, right? Oh, yeah. I looked in there. I mean, all the gums, for the most part, have the same ingredients that are in store. The only thing that's different is the gum base is a little bit different. It makes me a little more stiff or a little softer. Yeah.

But it's hard to tell because they don't really tell you what's in it. Yeah. Big League Chew, you remember that one? Yeah. I used to have to do the whole thing. It had no flavor. That's the number one comment on my videos of gum that

where they're basically like screw your gum big leech you for life that's like the most liked i leave it in there like watching it dude it has like five seconds of flavor yeah same with juicy fruit yeah nothing why does it go away so quick um you know i don't know because when you're using synthetic ingredients you can get around that pretty quickly like my gum doesn't have the longest lasting flavor the um you know the natural mint and organic mint

it was like spearmint oil. It only stays flavorful for as long as that's in your mouth. But with the synthetic gums, they have nano encapsulated flavors, essentially just little microbeads. And while you chew, it breaks open more flavor. Wow. And so you can get it like most gums won't last longer than 10 minutes, even with the nano encapsulation. But they'll get pretty close, some maybe slightly after. It kind of depends on the person. But anything that's like a natural flavor gum, I mean,

Gone in like five minutes. The nice thing about my gum is the natural saps have their own flavor. So the mastic, the spruce, they have kind of this herbal, piney, very subtle but enjoyable flavor that I like to chew on. So once the mint's gone, I mean, I still love it. And a lot of people really latch on to that unless they're a part of the crowd. We're like, no, I want it to be kick you in the face like type of thing.

which we can do. Yeah. I looked up the most popular flavors. Do you know them? Of gum? Of gum? Yeah. I mean, it's got to be mint and cinnamon. What's after that? Good guesses. Yeah. First was spearmint. Second was peppermint.

And that's as much research as I did. Yeah. That's all you really need. I didn't see cinnamon, but it's probably up there. Yeah. I mean, you just think you look at the store on the store shelves, like they're not going to sell the least popular ones. Yeah. Yeah. What was your favorite gum growing up? Uh, you know, I really, I hate to say this, but I really liked, um,

the Wrigley's spearmint. Wrigley's. Oh, the light green one, right? Yeah. And I like the Juicy Fruit too. I never really got into like the Big League Chew flavors. I'm not really like a huge fruit flavor person. Yeah. But growing up, I did like those the most. Juicy Fruit was good too. Just didn't last long enough, man. Yeah. Yeah. Literally five seconds. I like the pink one that rolled up. I don't know what it was called.

You remember that one with the bubble tape might have been bubble tape. Yeah, I would stick half of it in my mouth Yeah, well you can make the flavor last longer if you just you know constantly put a new piece in that's probably why they did it that way but I was a freak and I would open it and Break it in half and just put in my mouth. Oh my god Same with big league shoe. I would eat half the pack at once. Yeah, it was nuts, dude um

How did you blow up on TikTok? Because from what I've seen, you didn't even spend money on marketing to blow his brand up. No, no. I spent very little, maybe like,

$500 in the very beginning I did. I ran some before I even had packaging in, I ran some Facebook ads just to see if it was something people even wanted or would pay for. And so I think it did like $50 a day. And, um, I had a handful of people reach out, Hey, um, or I reached out to them after they bought it and said, Hey, you know, this product, I don't have any packaging for it. It doesn't technically exist, but if you want, I can send you some samples and,

And you can give me some feedback. I can refund your order or I can move your order to pre-order if you like it. And everyone's like, yeah, shoot me the samples. They liked it. Those people were really, really awesome because for me,

probably a couple months after that, they allowed me to keep sending samples to them back and forth. And, um, that was super helpful. Nice. Uh, but that was, as far as marketing goes, that was all I really spent. And I don't even know if that was maybe more R and D than marketing, but, um, tick tock. I mean, that's the beautiful thing about that platform. It's,

just a discovery platform and so you don't have to have any followers um oftentimes you don't even need experience but as long as you have an idea of how content works and what makes good content you can post one video and then make a life-changing type of move as a lot of people have done absolutely

But yeah, no, I just posted that first video. It was just supposed to be a practice video. I said, okay, I haven't posted on TikTok before. I'm probably going to have to experiment a little bit to see, you know, make sure that I'm on the money with what content works on the platform. But that first video, I was blown away when it got 600,000 views in like the first couple days. I had just gotten 2,000 or 2,500 pieces of packaging. That was gone. I was super happy with 600,000. And then, yeah,

Once it's sold out, TikTok kind of throttles the video, doesn't want to show anyone which makes sense. You know, if they're pushing TikTok shop, they don't want to show these videos if there's no product available to sell. And so in December, I was just waiting for more packaging to come in. Still super happy. I got 600,000. And towards the end of December, I'm like, you know,

It's not a million view video. Yeah, I still got some work to do. But I didn't realize that when I put it back in stock, it was just going to start pumping again. And that video, I think, has like almost maybe four million views right now. Holy crap. And so I got lucky with the first video. Damn. So what was the actual video, though? It was just a video of me making the gum.

and the way I shoot my videos it's like a combination of ASMR um like first person the camera's strapped to my chest and I'm just making the gum and then I have I speak over the video and I just talked about it was really simple I just talked about what makes my gum special what's what are in the other gums that people chew um people kind of latched onto that and then so that's just kind of been okay that's my style now and the last video I posted which every

Every time I go back in stock, it still sells me out. So I haven't been able to really post any more content after that. But that one's at over 19 million. Holy crap. Good problem, the half. Yeah, that's what everyone's saying. So you make this by hand? Yeah, for the most part by hand. In the very beginning, everything was by hand. The only thing that's different now is I have a big mixer. It's a Z blade mixer. And so it takes the gum base, warms it up,

And then just mixes it all together. I can add ingredients because, yeah, making it by hand in the video. If you've watched it, I have just like a pot and I'm just whipping it around. Yeah. And even though I do like 70 X speed, I can get it down to like, you know, seconds. It's like an hour or so of sitting there just mixing it and mixing it. So the mixer definitely helps, but it's still hand rolled, hand cut.

I hired chefs to actually come help me make this because it's more of like you have to have a really good palate to be able to do it. There's a lot of, with natural products, there's a lot of little tweaking that has to go on. You have to taste it kind of at every single step and decide what needs to be adjusted. But very hard to make a consistent product, and I can see why.

They decided to switch to synthetic ingredients. Yeah, I didn't know that much went into it. Yeah, I probably wouldn't have done it had I known it was going to be such work. Yeah, but it makes sense why they would switch to scale at mass. Yeah. Because this probably isn't scalable with the current setup. No, no. I mean, it is to a certain extent, but not, you know, 50 billion or half of that market cap. Yeah. Yeah, but it's cool that you just didn't spend any marketing in it. You know, it could be a million-dollar company. Yeah, yeah, we're...

We're going to do that this year, I think. Holy crap. Awesome. All from TikTok too. Yeah. You should try IG Reels out. I did. I posted a couple. I think I kind of messed up because I haven't been on Instagram in a really long time. And way back in the day, I used to manage Instagram accounts. And I remember that

okay, you don't want to really switch to a business account until it's absolutely the right time because they kind of want you to pay for visibility. And I forgot about that fact, switch it to a business account. And then now it's like, no one really sees it. Just a few people that filter over from TikTok. Have you tried YouTube Shorts or Twitter?

No, I'm on Twitter. I'm mostly just kind of a lurker on there. Yeah, same. Twitter's a lurking platform. Yeah, yeah. I love the reading, but I've tried to like write tweets. I'm just like, these long form tweets. I feel like,

Things I have that are interesting to say are so much easier for me just to talk about and then I have to sit there and write it. I see those top 10 lists on Twitter and each tweets like 100 characters and they do like a whole list. Yeah, and everyone's – there's like the formats that go in style. Then someone finds a new one and it's just like all the same. Then you see like the same topic just destroyed over and over again. Yeah. Okay. I don't even want to compete.

Yeah. I'll be on crypto Twitter lately, though. Oh, yeah? How's that? I don't know. Crypto Twitter is pretty hateful, actually. Yeah. Yeah. Are you into crypto at all? A little bit. I was more into it during the last run. Yeah. This one, I was like, you know what? I'm not getting sucked in. I'm just going to hold this.

Sell when I feel like it and I don't want to sit here and all day long, oh, here's something new, here's something new, and watch the charts. But yeah, no, I was super into it. And the last run, that was pretty awesome. That was a good time. It was a good run up and then pure wreckage after. What's your theory on what's going to happen moving forward? Solana to 1,000.

which would be nuts yeah if that happens i have some i might end the podcast no i'm just kidding uh ethereum to six uh-huh not financial advice guys six thousand do ethereum bitcoin unless he's right yeah unless i'm right then i take credit for it bitcoin 120 okay okay time frame i was thinking this year but now it's looking weird and this president it honestly depends on this presidency if biden wins i don't think he'll hit that this year if trump wins i think it might

Why do you think that? Trump's pro-crypto. He's been talking about it every day this week, how he's about crypto. And Biden is the opposite, so he's going to put more regulations on it. I mean, there's already a shit ton, in my opinion, but I don't know. I'm going to keep that in mind. I'm going to take that financial advice. Yeah, we'll see, though. You're in Cali. That's a left state, right? Oh, yeah. So you're not a fan of Trump. I wouldn't say that.

Actually, I started answering before I thought you were going to say something different. I'm not left-leaning, and I don't even live in a left-leaning town. I live in a tiny town called Placerville, and they still put American flags along the freeways there. Oh, wow. So it's like the Orange County of where you're at. Yeah, kind of, only much, much smaller. But going back to Trump, no, I don't have any problems with Trump. I think he definitely could have done some things different, could have picked some better people. But I'm

very far from being a Biden Democrat. Yeah. I mean, the videos I see of that guy, he needs to hang it up, man. Yeah. I mean, the people behind him at least find us another puppet because it's not even funny to laugh at him anymore. Yeah. No, it's like old news at this point. Yeah. Like I don't even get shocked at a video now. I used to, yeah, I used to laugh at the gaffs and laugh at him tripping on the bike. I'm just like,

Now I just feel bad. Yeah, exactly. There was one video you made going after this ingredient in a lot of gums called Gum Base. So what exactly is Gum Base? So I talked a little bit about it earlier. It can be a bunch of different things, but the two main ingredients are usually going to be butadiene, styrene, and polyvinyl acetate, which is just plastic and rubber. But they can put any number of other ingredients in there. And most companies...

They consider it a trade secret so they can kind of get around telling you exactly what's in it. But it's going to be a combination of plastic and rubber, usually talcum powder either in the mix or on the gum on the outside as an anti-caking agent. That's crazy. So people are literally chewing plastic. Yeah. And most people don't even know. And that probably goes in your bloodstream too. Yeah. Because saliva. I read some study that

And there aren't a whole lot of studies on this, but I read a study that said that the gum itself, the most damage it does is when it's actually spit out and then degrades. And that's where you get the microplastics that seep into the groundwater and then people

people end up drinking that. Wow. Yeah. People be spitting their gums like in the ocean, outside, gets in the water. I think it might be Singapore where I don't think gum is legal there for that exact reason. Don't quote me on that. It may not be Singapore. That's not. Yeah. Some people spit theirs in the toilet, you know? Yeah. Definitely in the water. Some people just swallow them. I used to do that. I can't tell you how many people have emailed me or DM me asking, can I swallow this? And at first, and I was like,

Oh, it's just one or two people, but so many people are like,

want to know if they can swallow because they have no intention of chewing it without swallowing. Wow. So what's the verdict? Can you? Um, I always tell them, so it's biodegradable, non-toxic ingredients, but I never like to tell people like, yeah, of course, go ahead and swallow it because it's still one, a choking hazard. Yeah. Lawsuit. Yeah. And two, chewing gum isn't necessarily meant to be swallowed, even though some of these saps were used medicinally, like

like you would swallow some spruce sap or some mastic sap to help with digestive issues. We're talking really, really small amounts. Yeah. And, um, but I did have one crazy lady email me the other day and she was like, this guy made me so sick. Um,

And I was reading down her email. She's like, I ate two packs of it and I had the worst stomach ache. And I was just like, oh my God. Holy crap. This wasn't a person I told it was. Yeah. That's wild. Remember that saying that if you swallowed it, it stayed in your body for seven years? Yeah. Yeah. It might be true with plastics. Yeah, that's true. Yeah. That's a very good point. Which is nuts. Yeah. Because the gum obviously leaves your body, but who knows if the plastics leave? Yeah. We'll never know. Yeah. Poor old lady though, man.

Yeah, no, she was not happy I had to refund her. Two packs. Damn. Why is she eating two packs, man? I don't know. It says on the back. Because there's 10 in each. 18. Oh, 18? 18 in each. That's 36 pieces. And on the back it says one to three pieces you're supposed to chew per day. Dude, why is she eating two packs a day, first of all? She swallowed them, too. Jesus. Non-GMO. So some gum is GMO in it? That's crazy. Yeah.

Yeah, like the flavorings and some of the other ingredients usually in those gums will be GMO. Almost on every single pack of store-bought gum on the back, it says contains bioengineered ingredients. Once you fix your supply chain and you start having inventory under control, do you want to get into retail? It's not really a goal of mine.

I wouldn't mind it. I've had a ton of mom and pop shops reach out, which all those people are super nice. I've just told them I'm not quite ready yet. I can't even keep my own store in stock, so I don't want to give anyone else that problem. But I wouldn't mind retail, but I don't necessarily care. I think most stuff's kind of going online anyways, and this is a better online product.

Yeah. Retail is tricky, too, because you got to front the product. Yeah. Like 90 days sometimes, sometimes even 180 days, depending on the store. Yeah. And these stores are so strict. Like I one of my employees used to work for a fulfillment facility who worked with Target. And just the story she told me of all the things that they had to go through just with dealing with Target. They are fronting all the product. Target had a gripe with something on their label. So they had to remake all the product.

all their packaging to send the product in the target. And yeah, no, it just...

It sounds like a nightmare. I wouldn't want to do that unless it was someone else's job to do it. Yeah, that's rough. Yeah, you'd have to completely outsource that and not deal with the personal headaches. Yeah. And the packaging is probably a lot when you're dealing with tens of thousands of units too. Yeah. I mean, that packaging, I didn't choose the easiest packaging to do. Yeah, this is two pieces. Yeah, I noticed that. Why did you decide to do that? I really wanted like a side dispensing feature and I wanted the packaging to look good.

way different than any other gun packaging out there. It just looks different. I like it. I spent a lot of time working on it. I didn't know you could dispense out the side. Which side?

You rip that tab in the back. Oh, this one? You can slide it up and there's another perforated square on the side. Got it. You can just kind of shake it out in your hand. Wow. Yeah, you designed this yourself? Yeah. Impressive, man. Do you have a background in design? I had a design agency type of deal once.

Well, actually, I have a flavor and aroma company on the side that also has a design arm for companies that just happen to need that service. And it ended up being a much bigger offering than I initially intended it. But I've always loved doing packaging. And yeah, it's just something that I really enjoy doing. I know that for all my products, I want to be the one kind of working on it. I do have designers that I work with that will help me with

like the fine details, the templating. I mainly want to focus on just the feel of it, the placement of the features. I love it. I actually watched a documentary on 5Gum last night preparing for this. And part of the reason they took off, I think, was their branding and packaging because it appealed to teenagers and stuff. And I remember when I was in, I think, high school, it just took off. Everyone was chewing it. Yeah, it's so strong now that people still in my comments...

will reference those ads like, yeah, but does it feel like chewing five gum? You know, they have those ads where it's like, I don't know, man falling through ice or something. They say it's the Axe body spray of the gum industry.

I could totally see that. It's a good comparison, right? Yeah. Yeah. Yeah. Really good. Yeah. But they fell off, man. They're not, they're not the same anymore. No. They got too corporate, I think. Cause they were edgy back in the day. Huh? Like they were willing to appeal to a, an edgy audience. Were they always owned by the same company or did, were they a smaller company that sold? That's a good question. Uh, I'm not sure. Cause I only watched half of the documentary so far, but.

That is a problem when these smaller companies sell out, especially in the health consumer goods space. Yeah. Because then they start removing all the good ingredients and making margin. Yeah. They basically switch everything up. People always blast Burt's Bees. Yeah. Yeah. I stopped using them. Poor Burt. Yeah. Because it used to be all natural, right? I don't know what they use now. It's like seed oils now. Yeah.

Yeah, why would you put sea doll on your lips? You gotta fry them. I'd buy just coconut chapstick. Yeah. Just one or two ingredients. Yeah. Because I used to use chapstick and have you read the ingredients on that? No, I haven't. It's terrible. There's like 50 different things in there.

Can they fit that on that little lid? I know, right? It's not natural, so I don't use it. Interesting. You're not a big chapstick person. I see a lot of people doing like tallow. Beef tallow? Yeah. Yeah, on their lips or? I think on their lips or over their body. I don't know if I want to kiss someone that's using beef tallow. Yeah. You know? Be a little weird. Yeah, I'd be a little beef. On the face I could see it's like a lotion. I don't use any like fake lotions anymore too. Oh, what do you use?

I actually use tallow or just coconut oil or anything natural. Like sunscreen, I don't use it anymore. Yeah, sunscreen's garbage. I have seen a couple...

coming out with some sunscreen. I don't know the names, but it looks like there's kind of a pushback and people are moving in the direction of creating natural sunscreens. I think they put, I don't know what they put in it, honestly. Yeah. There's an app called Yuka. I don't know if you've heard of it. Y-U-K. Is that the one where you scan it? Yeah. Okay. So I go to Target just for fun and like scan all the beauty products. Uh-huh. Most of it's trash. Yeah. Like, but if it's above a 90, I'll buy it. Uh-huh.

But I had to switch from Native because I was in the 70s, 80s to Dr. Bronner's for my body wash. I always thought Native, I never used Native, but I always thought their whole thing was being healthy. I know it's aluminum free. Did they change it after they sold it?

Probably because they sold to J&J, right? Yeah. Yeah. So I don't think they give a shit about natural ingredients with all their lawsuits. Keep the packaging and just. Yeah. With their baby powder. Put a lot of shit in there. Billion dollar lawsuit. Yeah. That ended up causing a lot of issues. For them, it's just like a business expense. Yeah. That was the talcum powder. Yeah. Yeah. Yeah. And everyone was using it on their babies. Yeah. Crazy.

You know, kids are if you're one years old in America, you have to get 40 vaccines now. Yeah. I mean, I knew it was up there. Is it just 40 or is it like 40 and some?

change you get 40 plus there's probably some optional ones but yeah 40 mandatory crazy yeah when i had my first kid man they really wanted to shoot him up they're like all right we have to do this it's like nope not doing that you could deny it yeah you can but they put a lot of pressure on you they make you feel like you're doing something wrong and they also kind of like

maybe not threatened, but maybe implied that your kid could be taken away from you if you don't. This was like in 2021. Oh, during the pandemic. Yeah, the pandemic stuff was going on and they really wanted to get him with a COVID shot. Tch.

Terrible. As soon as he was born, they wanted to inject him with a COVID shot? Oh, my gosh. They wanted to give him the full show. When I was in school, I would just get them, and I didn't even question it. I thought it was good. But now, if I have kids, definitely not. For most of them, I probably wouldn't get them. You know what's funny, too, is I have some friends, and I've seen people with kids the same age as mine, and the ones that haven't been vaccinated and the ones that are vaccinated

I don't want to say I can tell the difference, but it seems like there's definitely a difference. Wow. Cognitive skills, motor function. At that age already, you could tell? It seems like it. And how old are they? My oldest kid just turned three. And you can already tell? Yeah. Wow. Because some of the kids that are his age, they don't really talk as much.

They still have another kid, another son that's a year and a half. And some of the three-year-olds, when they run around, they look just like my one-and-a-half-year-old. Like, they're not as sure-footed. And he talks more than some of the three-year-olds that I've seen. Oh, my gosh. I mean...

Either way I'll take it, either I have a genius baby or there is a huge difference, but I wouldn't risk it. Yeah, maybe both. But that is very concerning. And the rates of autism are insane these days. Yeah, what is it, like one in three kids now? Yeah, when we were growing up, it was nothing like that. Like not even close. Yeah, you had maybe like a specific class with like a couple of them in there. And now it's like autism is crazy. And then also you can just kind of be on the spectrum, but...

you know, not like autistic, autistic. I don't know. Oh yeah. There's a new word for it. I know what you're talking about. Yeah. People are flexing that. I'm on the spectrum. Yeah. Yeah. Yeah. It's times are changing, man. But, uh, this was fun, man. Where can people find out the gum? It's not sold out. Uh, try underbrush.com and you can watch videos that are post on Tik TOK. It's Nathan dot and dot sons on Instagram. Same name. And, uh,

Perfect. We'll link below. Thanks for coming on, man. Cool. Appreciate it. Thanks for watching. I'm going to try out the gum, guys. See you next time.