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#352 - Building a Profitable Timeless Brand: 20 Years, 8 Figures, 100% Bootstrapped with Parker Thatch
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2025/2/13
DTC POD: How The Best Brands Are Built
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Matt and Irene's backgrounds before Parker Thatch
Starting an e-stationery business in 2000
Pivoting to selling physical stationery and home goods
Lessons on market timing and pivoting when starting a business
Changing company name from iomoi to Parker Thatch
Creating Parker Thatch's debut handbag
Bootstrapping, capital allocation, and inventory decisions
Why early business success depends on flexibility and testing
Introducing leather bags and streamlining production
Why small businesses fail without systems
Shifting to systems thinking to enable business growth
Marketing strategies to drive customer demand
Building community and brand identity around 'functional luxury'
Relationship dynamics as husband and wife co-founders
Key focuses for 2025 and beyond with PTTV
Where to find and connect with Parker Thatch
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