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#357 - Product First, Creator Second: How 1Up Candy Hit $10M in 10 Months feat. VOID CEO Chris Koch
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2025/5/29
DTC POD: How The Best Brands Are Built
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Chris’s Background & Introduction to VO/D?
Why Is Void Product-First, Not Just Talent-Powered?
An Inside Look at VO/D’s Venture Studio Model?
Talent as a Utility: Building Brands That Stand Alone?
Challenges in Matching Creators to Authentic Product Opportunities?
Assessing Conversion, Reach, and Fit in Creator Partners?
How 1Up Candy with FaZe Rug Came Together?
Disrupting Candy with Innovation and Viral Challenges?
Breaking into 4,000 Walmart Stores: Key Retail Strategy?
Operational Realities of Scaling Fast: Financing, Supply Chain, and More?
How to Structure Talent Deals: Equity, Vesting, and Incentives?
Red Flags and Protective Provisions in Creator Agreements?
What’s Next for VO/D: New Categories, Creator Partners, and Acquisition Opportunities?
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