POWER UP! with the 48 Laws of Power EP 27
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From the art of the deal to keeping it real. Live from the Simply Vegas studios, it's The Power Move with John Gafford. Back again, back again, back again. Man, glad to have everybody back. Guys, welcome to The Power Move. I am your host, John Gafford. To my left, Colt, Power Mongoose, Eminem.

The Power Mongoose? I don't think he gave me a nickname. The Great White Hype? Well, I didn't give you a nickname, but I gave you a gift. The gift that keeps on giving before. Again, thank you again for those of you guys that didn't listen before. Jessica Springsteen calling in to discuss Equestrian with a cult. I hate you, man. I thought we were cool.

Which was great. And of course, always, well, not always, when he's not yawning through the Caribbean, Chris Connell Esquire. Often enough. He's laughing it back. So check this out, man. We got some pretty good feedback from our subscriber base, from the 10,000 plus people that have subscribed to The Power Move. We've gotten some pretty good feedback from that show we did when we went through how to win friends and influence people. We went through that. So today, what I want to do is there's another great book that I really like.

which is Robert Greene's book, The 48 Laws of Power. Have you read this book, Colton? No. I've read Mastery. You've read Mastery. Okay, cool. Well, so what we're going to do is, of course, now here's the thing. So there are 48 laws of power. We've got one hour here. So this is going to be a 48 laws of power hour where we've got to bang through these things. So I'm going to read them, and then we're going to discuss them very quickly. So if...

do me a favor. If you have a strong opinion, which Cole, please, for the love of God, have strong opinions on all of these. If you have a strong opinion, speak up. Why don't you do the thumbs up, thumbs down, thumbs up, thumbs up. All right. And then, and then, and then we'll do who wants to speak on that one law and we'll go forward because otherwise it's going to take forever. We're never, we're going to get to, we'll have like eight laws of power. Yeah.

And like Colts top five. Isn't that kind of like George Carlin when he's talking about the seven, the 10 commandments? Yeah, probably. Yeah. But I mean, but if we do it that way, we're going to get through eight of these. We're going to get through eight of those. And then Colts top five shapes. That's what's going to happen. I like rhomboids. Yeah.

Well, I mean, you got a circle. It's got to be there at number two. Top two triangle. What are your top five shapes, Colt? What would you say? What do you say that? Circle would probably be number five. I like straight hard edges. Straight hard edges. Like, you know, the rectangle. Yeah. I would say it.

I would probably say number one would be triangle. Triangle. That's a really cool, strong, I feel like that's a strong shape. Pyramids. Ladies and gentlemen, that's how you say it. Don't do it. Don't do it. No, no, no, no, no. Don't do it. So here we go. You ready? Let's jump right into it. Robert Greene's 48 Laws of Power. Number one, never outshine the master. Ensure that those above you always feel superior. Go out of your way to make the boss look better and feel smarter than anyone else.

Everyone is insecure, but an insecure boss can retaliate more strongly than others can. Wow, that's terrible advice. I think that is so... You think so? Oh, no, absolutely. I think that is a sign of a dogshit leader if you can't take your support, it's being better than you. And I think there's 90% of leaders in the corporate are dogshit. Get better bosses. No, this...

I've worked one corporate job, and I knew it was done when the head up, the CFO or COO came and had a drink with me. And the boss got all insecure about that, and it went all downhill for me. You can keep him. Maybe he's right, but you can keep that boss. Yeah. Well, I'm just saying. There you go. Law number two.

Never put too much trust in friends. Learn how to use enemies. Keep a close eye on your friends. I never said, look, this is about power. I never said this about anything. But that is true. Yeah, ensure that those above you, oh, I'm sorry, keep a close eye on your friends. They get envious and will undermine you. If you co-opt an enemy, he'll be more loyal than a friend because he'll try to prove harder to prove himself worthy of your trust. That went sideways. That's not what I thought you meant. I agree with that.

You're going to go with that. So you should try to enlist your enemies because they will work harder to prove that they're loyal. You should always enlist your enemies because every enemy is just a potential friend that you haven't found a connection with yet. Correct. All right. There you go. All right. Enlist your enemies.

Law number three, conceal your intentions. I do like this. This is a good one. Always hide your true intentions. Create a smoke screen to keep people off balance and in the dark. They can't counter your efforts. Jesus, so Machiavellian. Oh, dude. The laws of power, my friend. Power. I haven't read this book yet. This is power, my friend. I know. I think... Power. I mean, but here...

You know who did this? We never said it was nice. We said it's power. There's a shadow behind all these that could backfire and blow your ass off. Oh, yeah. The best of that would probably be Whitey Boulder working for the feds. Whitey Boulder, yeah. Whitey Boulder, there you go. Well, I'm just saying, yeah, it says, you know,

Never let everybody know. It basically says never let everybody know what your plans are because you never know who's working against you. Never let everybody know, but be authentic. Isn't that funny that you can have two pieces of advice? Wear your heart on your sleeve. Show anybody anything. Well, I think this is why this is so funny that I wanted to do this because so much of this is completely polar opposite to the how to win friends and influence. You know what's so funny is so far, three for three, I've lost.

Absolutely love this and live by it. Love it. Maybe because they're called psycho men. I grew up with some people. Maybe that's why, but I love this stuff. Well, here we go. Let's keep going. Law number four, always say less than is necessary. Totally agree. Say little and be ambiguous, leaving meaning to others to interpret. As your attorney, I advise you to do that. The less you say, the more intimidating and powerful you are. Now, I'll talk about that. Today, I was on a call. We're doing a deal in Tampa, right?

And we had two guys on the phone. We were doing a Zoom call, and it was my team and us and then him and his partner. The one guy didn't say a word. And I'm talking about an hour and 45-minute long Zoom call. And you know he's the guy that makes a decision. So at the end of it, I'm like, I'm going to crack this dude a little bit. At the end of it, I go, well, Larry, I got to tell you, I can't listen to any more of this from you, so I got to go. Yeah.

And they both started laughing. And he goes, yeah, I tend to listen more than I talk and just so I can get everything I need. And I go, and that's why you're the scariest guy on the call. You think he's got to be the decision maker, right? No, he was his business partner, but obviously he's the analytical thinker, which...

I think that's fine. I think that's true. So you want to be the scary guy in the room? Don't say much. It's better to people that assume you're a fool than to open your mouth and prove it. And prove it. I mean, I know. No, no. But I think at the same time, I think there's being a wallflower and then there's quiet silence. There's powerful silence. Stoic silence. Stoic silence. Reflection, yes. That's my best pickup line. I would sit in a corner and not say nothing. Girls would come to you. I got it. I got it. All right, Cole. Top three pickup lines. What were they?

I wouldn't say nothing. I would just sit back and it would work.

like just here's here you know what best pickup line here's some connell's making weird faces yeah again you want to probably a good episode to check out youtube just to see the car connell let me see your pickup faces what are colts pickup faces what are they mine's are yeah i'm a six foot four attorney without any that's it yeah deal with the best pickup line is real quick is you tell some i just have long day of work

especially for younger kids. I'm just going to sit around. I'm probably going to open a bottle of wine because now you look sophisticated. You're not like, come over and take a shot with me. Let's bank.

Mine was always mine was always don't mind what I'm saying. I'm just playing hard to want. That's what I would always go. It's playing hard to want. That's it. So yeah, there's that. All right, moving on. Number five, so much depends on reputations. Guard it with your life. True. Nurture and guard your reputation because reputation is integral to power with a strong reputation. You can influence and intimidate others.

We're just going true with that one? That's all? I don't think it needs explanation. Yeah, I think just, you know, in life and business, do what you say you will do. That's pretty simple. It's just a real simple rule to live by. Just do what you say. Call it the bridge builder. Yeah, call it the bridge builder.

Law number six, create an era of mystery. Be outrageous or create an era of mystery. Any attention, positive or negative, is better than being ignored. Attention brings you wealth, which is exactly how we end this show every single time. Actually, I didn't end the last one like that. Out of 20, that was episode 26 and I did not say it.

So I will say it this episode. Man, that's terrible. But yeah, again, any attention brings power. Create an air of mystery. Make people try to figure out what you're doing. I love that. I think it's good. All right. Law number seven. Get others to do the work for you, but always take the credit. Jeez.

Jesus. Get others to do your work for you. The old Huckleberry Finn method. Get others to do, or Tom Sawyer method, I guess it was. Let others to do your work for you. Use their skill, time, and energy to further your ambitions while taking full credit. You'll be admired for your efficiency. This is the how to be the worst boss of all time. Is it? No, you said, I agree with this. Why am I picturing Kevin Spacey in Horrible Bosses? That's all I keep coming up with. Unbelievable, like how bad, when you talk about management, business school,

So Robert Greene wrote this book, what, in 65?

Like, when was this book? No, no, no. It's got to be 50 years old. But do you know what he's saying? No, what he's saying is not to do it in front of your people. Like, if I'm like, hey, John, do this and then say, I did it, right? What they're saying is let people do it. Lever the team. And then when you're not around your team, when you're out with your people or whatever, yeah, I sold this building once. It's like Bill Burr says about Steve Jobs. He just went to a bunch of nerds and says, take all this shit and put it on there. Go. And honestly, but like, you know, you sit there and...

You've got a team. Yeah. And you can sit there and say, yeah, I sold that. I sold this. We sold this. He's not sitting there bad-mouthing his team. No, but it's like the way that's phrased. You could use a bit of massaging. I like it. Straight to the point. Straight to the point gets it done. Speaking of massaging. All right. Law number eight.

Uh, make other people come to you. Use bait if necessary. Make your opponent come to you. When you force others to act, you're in control. Bait them, then attack. I love this. This is like art of the deal. Oh, this is like creating a cartel. And yeah, no, no, no. Real quick. I agree with, I agree with this wholeheartedly. Um,

- You know, if you look at this in real estate, you look at this the way that I teach people to sell real estate. It's like, selling any, not in real estate, but selling in general, selling anything is about control. It's about having control of the situation in all aspects. It's about understanding the situation. So when somebody says, "Hey, can I just meet you at Starbucks?" You know, agents you see meeting people at Starbucks, they've already lost.

You're already losing because you don't have control of the client. I want to meet my clients here in my office where I have total control of the environment, the situation, what happens.

Really? Because there's a lot of times I have an office and clients would be like, hey, I'm over here. I work here. I say, I can meet you at that Starbucks to sign you up. But it's your clients. It's not your competitor. You're not like, oh, let's go somewhere nicer. If I had something to lose or if I was... That's what the competitor is. No, but new sign-ups, I'll say, hey, where do you want to meet? Because I don't care. I want to appear when I'm first getting a car accident client. It's so competitive that I'm willing to do what you,

need it. But I think this is not going to get in clients. This is going on how to be successful against like power playing another broker power playing. But the point, but the point, okay. But the point that I'm saying is, and I'll actually make you a bet on this one. I'll make you a bet. Those clients that you're so competitive that you're saying, let me come meet you at the wherever and I'll sign you up. It's fine. Blah, blah, blah, blah, blah. If

If you said, okay, we need to get together. This is the closing framework for every script that I have when it comes to closing real estate. It's like, okay, we need to get together. We need to sit down. We need to do whatever. I need to go over this. I make it about them. I need to make sure you understand everything that we're going to do. I want to make sure you're very involved. And at the end of that, I'll say to them, okay, cool, I can do Thursday. Does Thursday morning or afternoon work better? And they're like, well, I can do nine. No matter what time they tell me, I'm going to do nine.

I'm always going to change it by 15 minutes. Always. Because I want to be perceived as busy. Yes. Because like, for example, if you need a heart surgeon right now and you call up a heart surgeon,

and said, hey, I just found out I need open heart surgery. And the guy said, yeah, come on down today. I got nothing going on. I'm like, no, fuck that. I want the guy that's busy. I want the guy that's going to be busy for six months and maybe gets me in and I can squeeze in it. That's what I want. I want the guy that's doing the most of this. You got to know your business too, your clients. So for me, yeah. Yeah, and so that perception of being busy, the more available you are, the less valuable you are. So you want to have the perception that you're not as available.

I agree, but also sometimes your clientele. Well, I wasn't done. While you were sneezing, I was trying to fill the gap. I was trying to fill the gap. At least it's not 800 degrees in here anymore. I don't know. The air is getting better. So what I'm going to say is, okay, I'm going to move you by 15 minutes. Great. Okay, awesome. Can you meet me at 915 on Thursday? Yes, I can. Okay, great. Let me tell you where my office is.

I never tell them they're meeting me in my office during the whole pitch of the appointment. When I get to the end, it's let me tell you where the office is. And then when I'm done with that, closing the appointment, here's another little sales tip, I'm going to tie them down. Now, what is a tie down? A tie down is when the last thing I say to somebody before I get off the phone is like, okay, Bill, so cool. I'm going to see you at 915 on Thursday. See you here at the office, 178 Horizon Ridge, whatever. Let me ask you one more question about getting off before we get off.

And they go, sure. And you go, are you good about keeping appointments? I want them to verbalize back to me. Yes, I'm good about keeping appointments because humans have this innate weird need to not look bad in front of other people, even if they don't know you. And by them telling you they're good about keeping appointments. I'm the type of person that keeps appointments. Yeah. They're going to show up. Unfortunately, I work in a business too, where a lot of times my clients' cars were just fucked up.

So if they're up in North Las Vegas, they go, I can't get your office. Hey, I'll come meet you. Yeah. Okay. That's fair. You're right. I completely agree with you, but normally if you have transportation, you're coming to my office. Fair. Okay. Fair. All right. Moving on. But I like that though. Number nine, when with your actions, never through argument.

Demonstrate your point rather than arguing. Arguing rarely changes anyone's mind, but people believe what they see. See Carnegie. They're also less likely to be offended. Yep. Yeah. We've talked about that. We've talked about that ad nauseum. All of us agree. Win an argument with a client, the prize is losing a client. That's the prize. Congratulations. Law number 10, infection. Avoid the... Dude, I...

Can't wait to this five totally agree with this on every level infection avoid the unhappy and unlucky avoid miserable people the perpetually Miserable spread misery like an infection and they will drown you in it. Yes, man That you we all have these friends Succubus. Yeah the succubus. Hey, it's sunny today Chris. Oh

Not as sunny as it could be. Exactly. You all know these people. You all have these friends. You've got... There's no rain for the plant. You have got to cut these people loose. Fucking cut them. And here's the... But here's... Okay, I'm going to help you out, though. Here's the scary thing. It might be you. You might be... As you're listening to this...

You might be the person your friend said that everything comes out of your mouth is negative around your friends Nobody in this room for sure But I will I will I will take an internal audit of myself sure and say how much through the course of the day that's coming on My mouth is positive or negative. It goes back to my app that you guys shot down with how do I make you feel about? Like I met some guys yesterday and there's like four time and they're like Jesus you're

you're just light. It's nice to be around you. You're just always smiling and stuff. And I'm like, oh, okay, good. Cause sometimes I think I could be a little. Yeah. No, I don't think you're negative. You are the sunshine of my day, buddy. Don't you worry about it. I appreciate it. You are. I mean, but the triangle is your favorite shape. How does that not just perk you right up? I mean, isn't it? Yeah, it is. It's uniqueness. Like the triangle doesn't have like four. No, it's, I mean, yes, it could go a lot more. Although it is the only shape that,

that has the first shape other than a circle, right? Because it goes circles one, triangles three. There's no two. No. That's why I like it. No, man. No, man. Seven squirrels sitting on a fence. Sunflower seeds on my uncle's ranch. Little children's tale from the sea, Cole. Yeah.

I don't know. I just like hard edges. That's why I married my wife. Exactly. Exactly. Law number 11, learn to keep people dependent on you. Make your superior dependent on you. The more she needs you, the more security and freedom you have to pursue your goals. Couldn't he frame this as make yourself invaluable? No. I think it's the same way. I think they're talking about these people that, I mean, that's why he's like a psychopath. No, I think it's...

Those are egotistic. People with money that don't let their wives work, they're never going to leave them. They can go shit on them all the time, walk over them because they're not. Nobody wants to live like that. Nobody wants to live like that. I'd let my wife. I'd probably lose money because I let my wife work as much as she does. But, hey, if she ever wants to leave me, good for her. So I'm doing it wrong. That's the first one. God, I'm screwing up. Call my wife today. Yeah, fuck. She's quitting. She is quitting tomorrow for sure. Oh, God.

Law 12. Use select... Oh, see, I don't like this either. Use selective honesty and generosity to disarm your victim.

Use honesty and generosity. I'm loving these. Or as the judge in Kyle Rittenhouse's case would say. Exactly. Use honesty and generosity to disarm and distract others from your schemes. Even the most suspicious people respond to acts of kindness, leaving them vulnerable to manipulation. John, this is not a real book. This is a real book. What is this for? 48 last books. This is like a CIA spy's guide to getting through Russia. Do you not agree with that? Well,

Well, okay, again... You can't say that out loud, first off. No, no, no. Okay. No, I'm saying, like, if you're trying power, absolutely. This is about power. This is about having power over others. And we're talking about enemies here. We're not talking about...

Although it does use, I wish it would use the word enemy instead of victim. Yeah. Cause Sun Tzu at least points out you're talking about combat. Yes. I get it. But I'm just saying this, this is about power. If you want power. Yeah. You want to. I'm pretty sure this is the Trump playbook. Forget,

That's what I'm saying. Yeah. I'm pretty sure. That's an impressive thing. This is any presidential candidate playbook for getting elected. It's true. Let me correct that real quick. How to be a politician in 48 rules. It is. When asking for help, appeal to people's self-interest, never to their mercy or gratitude. Totally. Totally agree. Yep. When you need help from someone in the position of power, appeal to their own self-interest. They'll be glad to help you if they get something in return.

you'll get what you want without seeing without seeming desperate or irritating again i've talked about this a million times i don't ever call people for anything unless i can do something and sometimes i gotta go connect like six dots to figure out what that is but i always try to go

It's like going to a dinner party with a bottle of wine. I'm never gonna show up to eat dinner at your house without something in my hand. - That's just classy. - But I think that's the same way in business. - Let me take this one step further, and like I said, this may have to be cut later because this is a pretty hot topic, but this is a huge point that people need to understand.

in our society today, and I don't know if it's more or less that I'm less on social media or it's one of these things, but people feel, and I feel it's a younger generation, they feel like by pointing fingers at what other people have done, now this is a group of three white men in a room, right? And I'm talking about a lot of times people say, the patriarchy did this,

These people did this. These people did this. You're all in positions of power, whatever. You're wrong. You've made mistakes historically, you specifically, and therefore you need to do this. There needs to be this. Where I go, I bet you way more people would be receptive to the message if it was phrased in terms of, hey, you believe in justice and equality, right? Yeah.

Can you help us get to where it should be? Because if somebody approaches you... Okay, that happens. That's how pigs have constitutional rights in the state of Florida. Were you aware of that? Because they went to people and said...

Will you vote for our amendment against cruelty to animals? Yeah. And now pigs in the state of Florida are in the Constitution. It can only be in pens certain size. That's a power move. So that happens. That's a power move. What I'm saying is. It just occurred to me. We're talking about power. It's a power move. And I'm so upset that you're not agreeing on every one of these so far because I'm loving this. I got to tell you. I'm like. No, hang on a minute.

Maybe it's because I've been watching for the second. I instantly feel like a, like a, like a fraud for a little bit. Second, I should be all about these. Should it's not going to be the nice move. Thank you. Thank you. For being the moral compass we need on the power move and agreeing with all this. Thank you. Colt. This is why I'm being persuasive and appeal to people's internal senses of things.

Don't blame people for things and expect them to help you or take your side. Yeah. Agree. All right. Law number 14. Law number 14. The power move. Pose is a power move, right? Power move. Of these. Pose is a friend, but work as a spy. Wait, what? No, no.

That's what it says. I like that. Of course. Colt is going to like. Are you not liking these? Colt, I swear to God, I think you're in the CIA. Are you getting Jason Bourne right now? I'm like, I'm going to trick him. And guess what? I have an appointment. I'm going to go. I have an appointment right after this. I might turn ugly. You know why? Because this weekend I had to deal with something and it was total power failure.

move over power move over power move and i got so excited for that when everybody else like this or this but i loved it i love this stuff sorry go back to this be friendly sympathetic and interested to get people to reveal their deepest thoughts and feelings and then use it against them when you know your opponent's secrets you can predict his behavior and control him which is true i've got blackmail on all of you guys i'm just waiting to release it when i need to just try nothing on me baby oh i got everything just getting on

I don't. You didn't have nothing to have. I wish I could because then it would be the Colt Ammonit show. The Colt Ammonit. Yeah. Welcome to the Colt Ammonit show. The Green Dot. Yeah. Welcome to Top 5 with Colt Ammonit. That's what I'm going to do every Friday. Just do your own podcast. Top 5. Just Top 5. Yeah.

You should. A spinoff. I like it, yeah. It's like a three-minute podcast. Just Morty, no Rick. That's it. All Morty, no Rick. That's it. I want to start it. All right. Law number 15, crush your enemy totally. Crush your enemy completely. If you leave even one ember smoldering, it will eventually reignite. You can't afford to be lenient. Agree. This is the same guy that says convert your enemies.

Well, no, but he says crush them totally when they try to kill you. It's like when, you know, if you ever killed. Oh, that's a good point. See, that's a good point. How does crush them totally then fold into like convert them into that? No, because it's, no, it's, have you ever seen one like they kill somebody and you got to kill the son because son's going to get old enough to come after you and kill you? That's what it is. It's the same pick a lane. Killing everybody. That's what you got to do. Yeah, I agree.

I totally agree so far. So far, not one. Law number 16. Use absence to increase respect and honor. Once you become well-known, don't wear your welcome. The more you're seen and heard from, the more you cheapen your brand. I'm going to tell you this. I'm going to tell you this. I agree with that wholeheartedly for several reasons. Number one is...

Crush your enemy. No, no. That's what we call a Freudian slip. No, no, no. No, no, no. No absence. Uh, I firmly believe in, you know, being the first one, you know, I get to a party a little late. I've always tried to be the first one or one of the first people out. Cause I believe, you know,

scarcity builds brand value. I do believe in that. And speaking of that, if you are following, if you are a follower of mine on social media, if you're doing that, I had the team posting four times a day and it was a lot and it was on the Chris Krohn mode. And it reminded me like Jerry Maguire and the guy was like, man, I'm everywhere, man. I got a kush lash. I was, I was,

I was getting John lash a little bit on the thing. And I talked to my buddy, Steve Sims, and we were discussing my social media. I'm going to have Sims on. He's running a company now called Sims media. So if you, if you need help with social media, talk to Sims, he's great. Um, we'll have him on probably next week when, when you're gone on Steve, come in and we'll talk about that if he wants to. Um, but yeah, um,

He says, he goes, yeah, you're planting lots of seeds, but you're not giving stuff time to grow. It's like, it's just, it comes and goes so fast. So I actually dropped that down to 50% of our, I had my team drop it down to just twice a day. I actually noticed it. I wondered if the algorithm changed. No, no, no, no. I just dropped it down. Yeah. You notice. But I noticed. Yeah. Cause it was, cause here's the problem. It was a lot. It was just a lot. And I don't want anybody to get John lashed. So you gotta, you gotta figure out what, what works. Try on there. Yeah. But anyway, so we dropped that back. So I do believe in that.

Law number 16. Oh, yeah, we did that one already. Law number 17. Keep others in... Oh, Jesus. Oh, I can't wait. That sounds like a good one. I'm going to let Colt read this one just because why not? Read 17 just because I want you to read it in your most devious pose. Oh, wow. Keep others suspended in terror. Cultivate on air of unpredictability. I like that. Throw others off of balance and unnerve them with random...

unpredictable acts, and he gained the upper hand. That's absolutely 100 UFC fighters. No, no. You want to throw somebody off on a deal? I've done this where brokers...

think they're so powerful and they've been doing it so long and have never, they've done cookie cutter deals their whole life that when I need something done, I will throw something absolutely stupid that is outside the realms of the traditional real estate and it throws them off and they get so angry and then they forget what we're working on. I do. I 100%, I love that. Well, I'm going to, I'm going to tell you, I'll try, I'll tell you a real life story that involves this.

I had a previous business partner that is an absolute scumbag. And anybody, I'm not going to mention his name. Anybody listening to this knows exactly who I'm talking about if they know me. But the guy is a certifiable lunatic. And he would just go berserk and start literally screaming at people and throwing a tantrum like a child, like a giant man child, like screaming and yelling at people. And

It looking back now, like looking back at that time, you ask yourself, like I was actually there today. Like, why in the fuck did I let this guy act like a jackass in my business? Like it my office in front of my people. And I let this guy like throw fits and scream at me.

Like, why would I even do that? But I think that's – but he's done this to everybody he's ever been in business with. And this is just the guy's MO. Yes, you do. And this is just his MO. And that's just what he does. And so the fact that he got away with it for as long as he did, that shit kind of works. Right.

I'm not saying it's right. I'm saying it works. Yeah, I think your average person wants to avoid conflict. You see it in that movie, Fight Club. They go get in a fight with a stranger. So you'll be absolutely amazed how difficult it is to get in a real fight with a stranger because most people don't want conflict. So they'll avoid it. They'll kind of... And I think... Man, I don't want to give out too much. Never mind. No, go ahead. I don't care. No, I was just going to say sometimes you got to establish that and you don't have to deal with stupid shit. Like when I'm dealing with a residential agent trying to do commercial, I will...

absolutely at the front establish that type of thing so they don't come back and ask stupid stuff or do stupid things. What will you tell them? Nothing. I'll just be an asshole. I'll just be an asshole. I will. He's agreed with it. He'll just go with laws 1 through 16 so far. You want to feel real terror? I'll show you what it is. Law number 18. Do not build fortresses to protect yourself. Isolation is dangerous. Never isolate yourself when under pressure. This

This cuts you off from information you need. When real danger rises, you won't see it coming. That's the tiger woods response versus the David Letterman. A hundred percent. A hundred percent. Don't, don't build a castle. Don't try to hide problems. Nope. You got to be right there in it, which is good. Uh,

Law number 19. We'll do this and we'll take a break. Does this kind of not sound like it was written by a pickup artist, by the way? A little bit like a mystery method? I'm really liking this. I'm going to read this book. Where's that guy? We've got to find that guy. Because I've got to believe if we asked him to be on this, he'd be like, on anything? Sure. I'd love to find that guy for Fall Output History. How would you find him?

I don't think it's his name. It's a mystery. Everything's a mystery. You know, it's got to find us. I know, I know a guy that knows Neil Strauss, so I bet I could find him through Neil Strauss. I bet I could. I bet I probably could. Anyway, um, number 19, know who you're dealing with. Do not offend the wrong person when attempting to deceive someone. Know who you're dealing with. So you don't waste time or start a hornet's nest reaction. This just happened. Uh,

I won't get too far into details as to what happened, but I'll tell the story without, we'll keep the names anonymous, but somebody that is part of one of our companies was talking to somebody else that's part of one of our companies, and this person wanted this person to maybe come and work with us. And there's a history with the person that they wanted to come work here. They'd worked here in years past. And so this person just proceeded to tell this person what a lunatic that person was and how...

dreadful of a human being they were for 15 minutes. Turns out the reason they wanted to come work here is 'cause they're not dating.

Oh, wow. So yeah, that's good. Makes it a little weird at the old Christmas party in, in, in, in, in you're like, and this person was kind of spun. They're like, why wouldn't, why wouldn't they have said something like, why wouldn't they have told me? And I'm like, because it would have made it really weird for you in that moment. And they were probably trying to be gracious and just like, just not, and not be mean to you. So yeah, be careful. I don't like deceiving people. So I don't like that's.

No, but it wasn't about deception. It was about just know who you're talking to so you don't offend the wrong person. It's kind of like when other people say, I've said off-color things to you, like, this guy knows what I'm talking about. No. No. I don't know what you're talking about. I don't know what you're talking about, Cracker. All right. Well, we'll be back in just a minute if we see if we can get Cole to go full Minetarian candidate and come out of whatever day is that he's in and murder somebody. So we'll be back in just a minute.

Hey, it's John Gafford. If you want to catch up more and see what we're doing, you can always go to thejohngafford.com where we'll share any links that we have things we talked about on the show, as well as links to the YouTube where you can watch us live. And if you want to catch up with me on Instagram, you can always follow me at thejohngafford. I'm here. Give me a shout.

Back from the break. We didn't even need a break. Colt just was just raging through his love for this book. I'm loving this. He's like the whole time we're going. You know what? I'm going to wear all black from now on and just fall. You've got to work for the State Department or something. You go hood. I mean, you go just black with like, and then you can be dark Colt. Dark Colt. Dark Colt. And then.

It would be scary. It would be Darth Colt. Darth Colt. I'm moving to Mexico, going to live in Playa del Carmen. These are great rules for establishing a cartel or a drug running facility. I love that. Maybe it's because I've been watching Narcos. I went to Mob Museum last night. Maybe I'm loving this. I don't know. I'm loving this. I think it could be that. I'm not sure. Maybe you remember how all those movies and shows end, though. Yeah, they normally don't end well for the person that's running the biz. Gotta get out before. Very good. Lucky Luciano died in Italy.

Out of old age, though. That's a good point. He did die of old age. That's a good point. That's because he was smart. He did. There you go. See, I would be that person. There we go. Well, let's see. Let's get through the laws and see if we're going to make it, Colt. Law number 20, do not commit to anyone. Don't commit to anyone.

Yeah. Don't get married. Don't have a, no, I'm just kidding. It says what it means is now listen, I don't hate this because it says don't commit to any side or cause except yourself by maintaining your independence. You remain in control. Others will, will vie for your attention, but you also have the ability to pit sides against each other. Okay. I,

Look, this isn't how to make friends. This is not how to be a good person. If you want to be a power of something, I'm absolutely loving this. There's not one that I've not agreed upon. See, but here's the thing. There's a way to frame it. He's right. It is right. Never lose sight. Stay independent means don't talk shit. You know that story John was telling about?

Because that one person was taking a side and talking shit. They just never said a fucking word. And you might need that person to go kill one of your allies in the future. It doesn't happen. But again, you're not going to make friends this way. Well, you're not making friends this way, but you're in a friendly business. No, I agree. And I would never do this to my clients.

but i will for my clients be this person to get them the best deal but here's the thing in it take it take the legal community in las vegas i want to get such a power as you don't because they won't get done sometimes no no no no it'll just cost you money no just being unfortunately being in as many in as many as many lawsuits i've been in over the last several years um defending but

It's definitely come up where there's certain attorneys where like, oh, this guy's such a prick. You know, the other attorneys say this, like whatever. And then there's other attorneys that are like, look, we're going to rep. You know, you can just tell. Like, look, we're going to do what's right by our client. But at the same time, we want to get this resolved. We want to get it done for them. Yeah. Because it's the best move. Your asshole attorney who's an asshole to the other people is an asshole to you because he's just going to charge you a bunch of more money than you can find in an amicable resolution. Trust me. I promise you this. If they're trying to litigate on ego, which some of them are, that's not going to happen.

That's when he, that's when he, you know, those are the assholes. Those are the ones trying to burn the bridges. But do you know what I don't like? Like everybody, oh, negotiate so hard. Never leave a dog. Look, there's a win-win on every side. I think there's no, there's, there's not an attorneys. I'm talking about buying a house or buying something. That's what I'm talking about. Yeah, no. But so I'm saying don't do this to the death or you're going to be out of business. People won't want to work with you. So, but yeah, I did the Harvard negotiation project, right? I was,

I have a certificate from Harvard. Nice, Harvard grad. I'm a Harvard grad. You know what? To Hooters University. I know. I know. It's a beautiful place. Beautiful buildings. Don't out there. One of the main things they talk about the Harvard negotiation project is your BATNA, right? And a lot of times guys like, what's his name?

He just said it accurately, and then I know. Best alternative to negotiated agreement. Exactly. Have we talked about it on the show? No, I don't know. I talk about that a lot as a lever point with negotiation. But even Rich Voss is like, well, that's not also the case. You should try to find the win-wins. And there's two different ways of looking at negotiation. I like the BATNA and the getting the yes. I like that. Do you like the never split the difference book? Do you like the book? I enjoy parts of it a lot. I thought that some of it was a little bit of a –

Every it seems like every realtor that's read that book. It just makes deals so much harder. You have to understand. I agree. See, that's the thing. They're smart enough to utilize the problem. You have to understand at a deeper level what that means. Never split. The difference means

oh i want 100 you want 50 let's just do 75 and be done with it what it is is be smart enough to get your 100 but to also do something to give them more than what they thought they were getting with a 50 or whatever yeah that's not splitting the difference right it's never that last nickel it's it's finding your batons and negotiating around it and using your powers positions and things like that so for those of you listening at home what a baton is if you're ever negotiating a deal you need to present people with not just the deal that you have on the table but when like for example

When people want to list houses, they always throw out, the question you should ask as any good agent is, what are you going to do if you don't sell the house? And people are like, we'll just rent it, is what they always say. But chances are when they throw that out, they've never actually looked at what the house would rent for. They don't know what it would rent for. So if I'm going to a meeting and I'm going to a listing presentation, I know exactly what that house will rent for. I have the comps in my hand.

and I know that their mortgage is 2,400. The house will rent for 2,200. So now when I go in and I go, what are you going to do if the house doesn't sell? And they say, well, just rent it. I'll go, okay, well, your mortgage is 2,400. Your rent is going to be 2,200. Property management is going to take a month. Yeah, property management is going to take 10% on that. But even if you self-manage it, you're going to take a $200 bath every month. Are you prepared to do that? Or you'll break even. And they're like, well, no. Well, all of a sudden... Now what's your BATNA? Yeah, now what's the real alternative? So that's what Chris is talking about there. So...

Moving back along. Hooters University was really nice. Dude, in depth. Yeah, in depth. Harvard News. Yeah, there was a science fair. The Power Agents. There was a science fair. I won. It was good. I took the science fair. Claw 21, play a sucker to catch a sucker. I just had to read it like that. I think that's great. I think that is so Jav Turkey. Seem dumber than your mark. I think...

Colt. Yeah, I'm doing this all the show. Chris, you're my mark, motherfucker. That's it. He's lured you in. I've lured you in. He's lured you in. Because Colt actually wrote this book, didn't he? He did. This is Colt's book. Make your intended victims feel as though they're smarter than you and they won't suspect you of having ulterior motives. Yeah. My number one thing I tell people, I don't do a lot. I'm just...

I'm a nobody. You know, just that's how I play. Every broker I meet. It's a good way to live. Good way to live. Good way to live. Law 22. Use the surrender tactic. Transform weakness into power. When you're weaker, surrender rather than fighting for the sake of honor. This gives you time to rebuild strength and undermine your victor. You'll win in the end. That's art of war. I agree with that. Yeah, it is. Straight art of war. Straight art of war. It is. You know, if you're not going to win. Make a retreat. Yeah. There is no honor in failure. No.

There's no honor in... Is that your Gordon Gekko? Yeah, there is none. There's no nobility in poverty. No nobility in poverty. If you're going to lose, go ahead, regroup, figure it out again and go again, but do not let yourself become victim to what rule was that? It's 15. Crush your enemy totally. Yep.

Don't become victim to that rule. I guess if you've got both sides of it, you got to have both sides. Law 23, concentrate your forces, focus your resources and energies where you'll have the most impact to get the most benefit. Otherwise, you'll waste time and energy. Couldn't agree more. You literally talked about that with your figure out what your time is. Yeah, the business plan. We talked about that because now, especially if you look at the world, man, there's crypto and NFTs and this and blah, blah, blah. It's like,

People get so distracted by everything. They wind up in me included, man, you just wind up doing a lot of things poorly. Focus on what you're good at. Stay in your lane. As we always say in real estate, like Colt says it all the time. Don't, you know, just cause you have a license and you can do commercial doesn't necessarily mean you should do commercial. We talked about that earlier when you said,

But Colt tried to have another protege to do. He keeps trying to bring proteges in to do commercial. And they're like, oh, my God, this is hard. There's like no MLS. Like, I can't like. And they're going through. Like, I'm going back to residential. They're like, I'm out because it's just too hard to deal with. You want to walk into a world that's nebular. Yeah, there you go. That is Colt commercial real estate. That is it. Which is why he is the way he is. Stone cold killer. Murderer. That's what it is. Just what it is. What's your body count? I know. That's it.

All right, law 24, play the perfect courier. Learn the rules of society you're playing in and follow them to avoid attracting unfavorable attention. Couldn't agree more. This includes appearing like a team player and being careful about criticizing diplomacy or diplomatically.

Yeah, I mean, I think there's something to be said for, I mean, again, it goes a little conversely. We talk about one of the laws said you should want attention, attention courts power, attention courts positivity, but also you don't want to stand out necessarily for the wrong reasons. You want to go to a business meeting with somebody and I meet you, I come to the cocktail. Well, John and I, I helped him with a matter and he's like, meet me a lazy dog for old fashioned.

Remember that? God, it's such a good old fashion. But you can only get one. We were meeting up for that thing, and you're like, imagine if I came and ordered a chocolate milk.

could you imagine if i ordered a chocolate milk yeah i do remember that just walk in and say oh chocolate milk i mean that would be a weird power move i think i agree if you're gonna if you're gonna be doing business with certain people you kind of should understand where they're coming from well i look at it i look at this way more importantly is i had a guy on my team a long time ago a young guy from hawaii that i loved right and i took him and another guy from england on my team and i took them to lunch one day

and I look at them and it's like we're having a meal and these two idiots look like cavemen that have never seen cutlery before. I don't know what to do with a fork. And at one point I'm like, I had to say something because obviously I'm their mentor at this point. I'm like, what?

fuck you guys doing? And they're like, well, no, it's like you take this and then he points at the knife and goes, I need to take the scooper and scoop. Yeah. I call it the scooper and you scoop. I'm like, that's what Homer's brain. I'm like, none of these, none of these devices are called the scooper. And I thought about that. That, that is the equivalent of standing out in the wrong way. Don't sound the wrong.

Law 25, recreate yourself. Create a powerful image that stands out rather than letting others define you. Change your appearance and emotions to suit the occasion. People who seem larger than life attract admiration and power. I love it.

Yeah. I don't hate that. I don't hate that at all. We're running out of time. That's why the cold. No, we're good. We're good. We're good. Where are we at? No, man. We're halfway through. No, we're good. Law 26, keep your hands clean. You'll inevitably make mistakes or need to take care of unpleasant problems, but keep your hands clean by finding others to do the dirty work and scapegoat stumbling. 100%. 100%. You're killing somebody. You do it yourself. You're an idiot. Okay.

Or at least somebody like two-fold away from you. The thoughts and feelings of Colt Amidon do not reflect. You're getting your DNA all over it, everything. You're better off finding some. Like we talked about in England, what did they say? 20 bucks? 20 bucks? Dexter. Somebody for 20 bucks and a beer will kill somebody. He's Dexter. I love it. Totally agree. Law 27. Play on people's need to believe to create a cult-like following.

offer people something to believe in and someone to follow promise the world, but keep it vague. Whip up enthusiasm. People respond to a desperate need for belonging. Start a religion is what he's followers line your pockets and your opponents are afraid to rile them.

- It's our religion. That is the most accurate thing about humans is that that resonates. - Real quick, man, and again, before you paint me with the left, I'm a Republican, I'm gonna say it on this thing, that's fine, but I'm gonna say, who does this sound like when you say, "Offer people something to believe in "and someone to follow. "Promise the world, but keep it vague. "Whip up enthusiasm. "People respond to a desperate need for belonging. "Followers line your pockets "and your opponents are afraid to rile them."

It's called the personality. I mean. That's the president. That's multiple presidents right there. No, that's Trump. Yeah, that is Trump at a law of 100%. Again, don't bash me. I'm just saying, calling it like it is. That's what it is. I'm a registered independent. I will tell you that. I have always said they should teach business courses on the way he ran his. Totally. For president. For president. Sure. That'd be the best course ever. Sure. As a business. Sure, sure, sure. All right. 48.

Interaction with boldness. When you act, do so boldly.

And if you make mistakes, correct them with even greater boldness. Boldness brings admiration and power. How is he like so admirable in some paragraphs and then- I don't, yeah, it's weird. It's weird. No, but what I think they're saying is people will see that you're weak. And if you're going, I always tell people selling real estate, you'll never figure it out. You're going to have to figure it out by doing it. Let me hear your Alec Baldwin in Glenbury, Glen Ross right now. No, no. What does it take to sell real estate? Brass balls.

Yeah. But no, if you're sitting there and you're looking weak. The fucking leads are weak? You're weak. But if you're looking weak, your clients will see that. Yeah. Where's Roma? So be, yeah. You are here to help us. Love it. I'm loving it. I don't care. You're a child. I'm going to go home and watch that. It's the best. Yeah. If you're in real estate, you've never watched Glenn Gary and Glenn Ross. You've got to watch Glenn Gary and Glenn Ross at number one. And Boiler Room. Boiler Room.

I love Boiler Room, but Boiler Room is such a, like you got to watch Wall Street. Oh, you have to watch Wall Street. Wall Street and Glen Gary Glen Ross are the two kind of introductory films to swag sales, we'll call it.

Law 29, plan all the way to the end. Make detailed plans with a clear ending. Take into account all possible developments. Then don't be tempted from your path. Otherwise, you risk being surprised and forced to react without time to think. Law 30, make your accomplishments seem effortless. I agree with this totally. Make difficult feats seem effortless and you'll inspire on others and seem powerful. By contrast, when you make too much of your efforts, your achievement will seem less impressive and you'll lose respect.

I, this is so true of fine line, but well, no, no, no. Like, like over the years, man, we've had people, um, over the years we've had people leave and go to start companies of their own real estate companies. And a big part of that I think is because we make it look so easy to do because you guys do make it like, well, honestly,

You guys are very good at making it. Well, yeah, because it's called being the duck. It's one of my favorite analogies in the world. I got it, which is, you know, if you see a duck on a pond, he's like calm and cool cruising around. But below the surface, he's paddling like a mother trucker trying to keep up. Right. So be the duck. One of my buddies actually sent me that because I've been saying that every year. Send it back to me. I'm being the duck man. Being the duck, which is great.

Law 30, make your, oh, we did that one. Law 31, control the options. Get others to play with the cards you deal. To deceive people, seem to give them a meaningful choice, but sharply limit their options to a few that will work in your favor regardless of which they choose. Your victims will feel in control, but you pull the strings. Now that's American politics. That's American politics.

But it works. That is a giant douche versus a shit sandwich. Yeah, look. That's exactly it. That's American politics. That's American politics right there. Because both choices, guess what? Yeah, it doesn't matter. Neither of them benefit you. Whichever door you choose, it ain't going to help you. Law 32, play to people's fantasies. Conjure up all alluring fantasies in contrast to gloomy realities of life and people will flock to you. Spin the right tale and wealth and power will follow. Flashback to Colts talking about his OnlyFans.

No one needs the fantasy format. Okay, Colt. Whip me up a fantasy and make me want to go to your OnlyFans. What is it? Tell me all about it and make it hot. Wait, hang on a second. No, no, no. Don't start yet because I know we're not going to run out of time. I promise you.

But we got to get something going. My kids are stuck at a bowling alley. The kids are where? Stuck at a bowling alley. Oh, you got to go somewhere. That's what I'm saying. What time do you need to leave? I'll walk out if I need to. Okay. They're good. They're old enough. My kids are not young kids, so I'm not bad there. They're not, okay. They're 17 years old. All right. So what I want you to do real quick, I want you to sell me on the OnlyFans. Let's have it. Come and watch me with my shirt off.

A hot, hot, steamy sun eating Oreos. That's my only fan. That's it. If that doesn't turn you on, then you're not for me. Have you ever heard Tim Meadows on the Handsome Boy Modeling School? Have you ever heard him? I think I do. He's talking about, I'll put my thing around your sweet skin and neck. We'll go to... He just says these completely fucking random...

Yeah, the ladies man. Oh, it's a lady. What kind of person would pay to watch me eat Oreos? Somebody would. You finally understand what purple smells like. Oh, God. I don't think you understand what purple smells like. Law 33. Discover each man's thumbscrew. Everyone has a weakness or a hole in his armor. Find it and leverage it if you can to your advantage. Again, with power. Keeley's heel. Finally, Keeley's heel. Law 34. Be royal in your own fashion. Act like a king to be treated like one.

Act like royalty and people will treat you that way. Project dignity and supreme confidence that you're destined for great things and others will believe it. Now, my number one thing with this one, I'll tell you, is if you want to change your life, you want to change your life today, seriously, listen to this, change this. Change how you walk into a room. Put your shoulders back. Put your chest out.

Act like you have a string tied to the middle of your chest, pulling up and start walking around like that and smile when you walk in a room and things will change for you. Go from somebody to like they don't even notice walking in a room to when people walk in and go, who's that?

Meanwhile, this is the guy who's like, be mysterious. Meanwhile, it's like, you know. No, no, no, no, no, no, no. Dude, you can be the most mysterious guy in the room if people don't know who you are. Oh, yeah. Hell yes. People don't know who you are. This is not to make friends. You're not going to make friends doing this, but you will...

If you do it right, be successful. I believe that. I think you need to walk in a room. I think you need to be, you walk in a room and be somebody that people want to know. Be powerful, be present. Be somebody they want to know. That's it. But also be gracious. Wear a nice suit. Put on a good suit. Act as if, right? Ben Affleck in Boiler Room, act as if. Yeah, act as if. Exactly right. I'll throw on a unique suit when I have to go to somewhere. People will come to me. I get it. I agree. Master the art of timing.

Anticipate the ebb and flow of power. Recognize when the time is right and align yourself with the right side. Be patient. Wait for your moment. Bad timing ends careers and ambitions. I said, that's pretty true. Pretty true. Law 36 disdain things you cannot have. Ignoring them is the best revenge. Sometimes it's better to ignore things because reacting can make small problems worse. You look bad and give your enemy attention.

That's true. Don't chase your ex-girlfriend. No act like you don't care. You don't want her back. That's how it works Absolutely true in that and that goes true with people like okay There was an event there was there was there was an event that was coming up and at some point somebody approached me about speaking at this event Which is fine, you know, I speak a lot of stuff and it's cool and I was cutting in this man This bothered me this pissed me off. So somebody called me about speaking this event and I was like fine, I

And me being me wanted to be very prepared and do a great job at this event. I'm like, all right, I need to nail this down and know if this is happening because I don't want to, I have so many things that I do. I don't want to expend effort into this thing if I'm not gonna do it. And it wasn't like one of those things where I could go do what I always talk about. It's a very specific deal that I was going to have to really kind of prep for this deal. Right.

And so I sent like a message like, Hey, is this happening? And like, it didn't, you know, and then I heard like, Oh man, I'll call you on Tuesday. And then I got back. So I sent another one like, Hey man, I need to know what we're doing. Oh, I'm gonna call you on Wednesday. And then like, and then eventually I'm like,

I felt it didn't happen. And I felt it's not something that I was, I wanted to do it, but it wasn't the end all be all. But now I'm looking back, like now I'm chasing this person. Like, Hey, are we going to get, and I was so angry at myself for chasing this, for chasing to do that, for seeming like I was chasing to this event. So I told myself, I said, not only, you know, and here's the deal. Somebody else called me. That's going to this event. So are you going? And I said, no, not going because I told myself as a matter of pride that

I'm not going to this thing ever again until they can't afford to have me speak. So I'm keynoting it and it cost them the teeth to get me on that stage. That's what I'm going again. And that has nothing to do with them. That's it with me and me being like, what the, what was I doing chasing this? So there you go. Law 37, create compelling spectacles. In addition to words, use visuals and symbols to underscore your power. What people see makes a greater impression than what they hear. A symbol, okay. Law 38,

Think as you like, but behave like others. Don't make a show of being different. Now, see, this is, again, I think this contradicts the other one, the way we're doing mystery. I know what he means, though. Are we blending? See, Cole, okay, you're a sociopath. So how do you blend in with other people? Like, how have you tricked us into thinking you're just normal? No, I think perfect example was when we went with the crypto guys, right?

Don't wear a suit. Hey, go home and change because you knew all of us would be in suits, right? So I think that's it. That's a good point. There you go, psychopath. I am, huh? I'm like, I'm over here going, ooh, ooh.

It changed my life. It's like, good. It changed my gate code in my house. No, I was laughing yesterday. See, the thing you didn't see, if you didn't listen back. I was developing scarcity. When you were developing, when you're building brand value through scarcity, when you were doing that. So at one point, we're talking about, we called Yvette on the air for the first time. I think I saw. I didn't hear the audio. So whatever. So Yvette, we called Yvette and asked her who she would leave Colt for. And in like two seconds, she comes up with Tom Hardy.

Like she goes, Tom Hardy. Yeah. Tom. So I thought about it. Oh, like two seconds. It happens. So here's what, so that ended that part of the show ended and then 10 minutes goes by and I'm talking and I realized Colton hasn't said anything in 10 minutes.

And I look over and he's on his phone. I'm like, what are you doing? And he goes, trying to kill it. Now he goes, man, I gotta tell you, I might not even be my wife's type at all. Cause I'm looking at Tom Hardy and we got like, we're not obsessing. I don't want to segue, but when you go to power, cause some of these rules, um, how are you guys feel if your wife talks about how hot some other guys, I personally think that is fucked. What?

I never. So here's the thing. You would not have liked last week's discussion. I don't go up to my wife and I don't tell her about other women I think are hot or attractive or whatever ever. What do you get out of that? Go back to Tom. Go back to Carnegie. These women that in front of their boyfriends go, oh, he's got such blue eyes. Oh, my God, what a beautiful blue eyes or whatever. And I go, what is the guy you're with?

What value does that add? Well, real quick. What we talked about last week was we were talking about there's this pool of dudes that like if your wife came home and said, hey, I'm leaving you for... And what's funny is when I discussed with my wife, that was the first name out of her mouth. She was like, I need to have Chris Hemsworth. You know what Caitlyn says? She goes, absolutely not. I'm like, well, Jason, my mom. She's like, no.

I don't even care. But what value would I take? Okay, let me ask you this. Let me ask you this question. See, okay, now how upset would you have been if she had been like, oh,

Oh, Mike the pastry chef at Bagel Mania. You're like, wait a second. I think it's a joking because we always joke about my wife, but we've got an amazing relationship. That doesn't bother me. It wouldn't bother me. Do you talk about how hot other women are in front of her? Shakira? Fuck yeah. Shakira's hot as shit. I don't sit there and say hot, but I'm not going to be stupid. If she's like, oh, that girl's really cute or whatever, I'm going to be like,

oh she's ugly no she's not she's ugly you're the gorgeous i'm like yeah she is cute but cute's nothing right but these rules of power kind of fell into that because what think about it what do you get like if your wife thinks that you she really thinks that you are she is your number one ever

That's going to give her a certain sense of whatever. You don't have to. It's not deceptive to be like, yeah, sometimes I find, you know, there's a beautiful Cuban lady over here and there's a beautiful Chinese. You can change your opinions, but what value is it to tell your wife or your significant other that you find somebody else so attractive that if they materialized in real life and you had an opportunity. But if Tom Hardy came, she never would. And it wasn't her doing it. She did retract the Tom Hardy thing. It wouldn't be...

It wouldn't be, she wouldn't walk around, but like, he's hot. She's hot. You know what I mean? I've seen people in relationships. We were asked her like, Oh no, I agree. People do. Yeah. Fucking crazy. Yeah. Oh, trust me. I've had, you know, the wife's saying weird shit. Yeah. Let's move on. All right. We got seven more or no, we got nine more. Yeah.

Stir up the waters to catch fish. Always stay calm and objective. When you get angry, you've lost control. But if you make your enemies angry, you gain the advantage. Again, this was Crazy Ex-Partner. This was his MO. If you ever watch a good...

You'll see, like, you can watch mafia stuff or anything. They'll yell sometimes, but most of the part, they're just calm, cool, and like, all right. No, dude, you know who's the best example of that on TV right now? Beth from Yellowstone. Oh, I got to watch that. You don't watch Yellowstone? No, Beth is like the power move queen. I want to be Beth. She is stone cold. She is stone cold. She is. She's watching Hell on Wheels on the boat.

No, you got to watch. She is. If you want to see a power, they wrote that character too. She is perfectly like Tony Soprano's mom. Yeah. She's dope. No, she's gangster. Law 40 despise the free lunch. Use money and generosity strategically to achieve your goals. Use gifts to build a reputation of generosity and always to oblige people to you. Um, I have always said, I have always said one of my things is the alpha pays the bill. Um, I've always said that, um,

You know, there's certain, I try to pick, depending on who I'm with, I try to pick up the bill as much as I can. And here's the best part about it. If you're with a bunch of other alphas, normally they don't let you. It just gets chopped. Like we were berries. Like that meal at Barry's that was ridiculous, you know, I tried to pay for it and those guys would let me do it. We all just chopped. That's amazing. That's one of the few moments where I'm like,

Yeah. I'm like, I'm just kidding for a drink. Here we go. Law 41, avoid stepping into a great man's shoes. If you succeed a great leader or a famous parent, uh, find or create your own space to fill sharply separate from the past, set your own standards, or you'll be deemed a failure for not being a clone of your predecessor. I think we see, yeah, Tim Cook for sure. I think we see that in college football. You also see that with like Springsteen's daughter. I'll give her credit.

She's got her own thing. She's got her own thing. She does. She didn't try to sing. She's playing a crossword. She's Olympic medalist. If anybody should randomly happen to know Jessica Springsteen and we really get her on the show to abuse Colt about his equestrianism, that'd be amazing. So make that happen if anybody can hear that. Law 42, strike the shepherd and the sheep will scatter. Totally agree with that. Trouble in the group, often with a single individual who's charged the pot. Stop them before they succumb to their influence. Again, this goes back to real estate. Yeah.

it's always baffled me. Like when agents come to work at our company and there's a thing in real estate, it's almost, it's old school, but old school brokers have this idea that their agents become their, their property, if you will. So what they do is if you want to leave, they, they will bang you out. They will keep all your money. They'll keep your contracts. They will just slaughter you on the way out the door because you become their indentured servants. If

will right so you know people not want to leave so what happens is is you'll get people that will move to another real estate company they will continue their business they will get a partner there they'll start writing all of their deals under this other agent's name i'm not saying it's right i'm just saying that's what happens every day and then they're forced to continue to stay at this company they're trying to leave for six weeks while they close out their other transactions and in that time they end up talking to five other people that ended up coming with them yeah yeah

You know, it never occurred to me, if you have somebody that doesn't want to work with you anymore for whatever reason, you shake their hand, you wish them well, and you get them out as quickly as possible. Hey, I've been there before. I was where you were. Best of luck. Best of luck. If you ever want to come back, you let me know. You got an open door. You don't want them stirring the pot. Work on the hearts and minds of others. When others' hearts and minds play to their emotions and weakness and appeal to their self-interest, you'll have them eating out of your hand and they'll be less likely to turn on you. Very Machiavellian. Machiavellian. Law 44.

disarm and infuriate with the mirror effect seduce people by mirroring their emotions and interests create the illusion that you share their values and they'll be they'll be so grateful to be understood that they won't notice your ulterior motives again matching marrying is a great tool when it comes to uh creating rapport with people so i mean it sounds terrible in this way but in the sales arena matching married something is very important yep

The problem with some of these is they just seem like they're only done for such nefarious purposes. Well, I think, and I feel like whoever wrote this synopsis of this might be a little slanted or might be a little twisted, which is good.

Preach the need for change, but never reform too much at once. Talk change, but move slowly. Evoke revered history and cloak your changes in familiar rituals. Too much change is unsettling and will spark backlash. That is the number one thing going on in American politics. It is. It is right now. Well, look at, here's this thing. Again, I'm not talking about red or blue, but Joe Biden, did you see who he appointed to run this trillion dollar, this trillion dollar infrastructure bill? Did you see who he appointed to run it?

Mitch Ledoux. Now, who is Mitch Ledoux, you may ask? And I'm very familiar with the part of the world in Louisiana. Mitch Ledoux was the mayor in New Orleans that built an airport with no freeway access. That's his claim to fame. So that's who's going to be in charge of this trillion dollar bill. Again, I have absolutely no clue what

what in the world we are doing anymore. But yeah, that's who's going to be running that. There you go. You know, it works pretty well though. Maybe it could be better, but can you imagine how much worse it could be somehow if, if,

what politicians did actually affect. Oh, it could, it could. All right. We're off. We're moving. We're moving in here. Law 46 never appear too perfect. Sorry, Colt, you're screwing that one up to forestall or mitigate an enemy, admit to flaws or weaknesses, emphasize a rule of luck, downplay your talents. If you don't recognize a nip envy in the bud, it will grow envious. So yeah. All right. Great. Law 47. Do not go past the mark you aimed for in victory. Learn when to stop. When you've won, don't let emotions push you past the goal. The moment of victory is dangerous because if you pressure luck, you're going to lose.

you'll blunder into something you hadn't planned for. Harvey Keitel talking to George Clooney and from dust till dawn. Same thing. He goes, are you such a fucking loser? You can't even tell when you won. Yeah. You get that guy. He's all pissed off. You know, guys look at Henry rugs. Yeah. Yeah. He's still so angry or whatever. Why are you behaving that way? You won. Just do what you were doing and don't fuck it up. Yeah. That's it.

Law 48, the last one. Assume formlessness. Be water. Be water, my friend. I can go into a teapot. Water can become whatever it is. Anyway, be flexible, fluid, and unpredictable, formless, so your opponents can't get a fix on you and can't figure out how to respond.

I mean, that's Bruce Lee, man. I'm not going to argue with that one. I'm leaving on that one. That one's money. This was a power show. This was a power show today, man. I don't know. It was a power move. I know. You know what? And that's why I don't like circles. You won't see me in brown suits really much or anything. Psychologically, you lose power. You lose power. Lose power. I don't own brown suits. I got one. I actually do. I got a brown suit. I got a brown suit.

I actually, you know what? I actually threw all my brown dress socks away. I'm like, I'm never wearing the brown dress socks again. Brown dress socks work with blue pants. No. No. Black ones are good. No, no, no. Black ones are good. All right.

Well, guys, if you enjoyed what we did today or you enjoyed watching Colt do what Colt does, Chris is a little scared now, but if you enjoyed it, man. Anybody want a cigar tonight? Dude, if you're listening to that, if you're listening, I got out of the hockey game. I got out of the hockey game. I'm going to send my mom with my son. So I'm out of the hockey game now. So we can go have a, I'm going to go with you. Get that, get an old fashioned, which is good.

But yeah, but remember, as we always say here, guys, if you listen to us on Apple, give us a little review. Do those things. Make sure you like and subscribe. Check us out over on YouTube if you want to see us live. If you didn't see the last episode with the equestrian, definitely check that out. That was awesome. And yeah, as always, man, if you like what we do, tell a friend. But if you hated it, please tell two because it doesn't matter if we're talking good or bad about you, counselor. As long as they keep talking about you. As long as they keep talking. We'll see you next time.

Hey, it's John Gafford. If you want to catch up more and see what we're doing, you can always go to thejohngafford.com where we'll share any links that we've things we talked about on the show, as well as links to the YouTube where you can watch us live. And if you want to catch up with me on Instagram, you can always follow me at thejohngafford. I'm here. Give me a shout.