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cover of episode Agentforce: Why CEOs and Customers Are Asking For AI Like This!

Agentforce: Why CEOs and Customers Are Asking For AI Like This!

2024/12/18
logo of podcast Experts of Experience

Experts of Experience

AI Deep Dive AI Insights AI Chapters Transcript
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K
Kishan Chetan
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Lauren Wood
Topics
Lauren Wood:探讨了AI在客户服务中的应用,以及如何提升客户体验和效率。Kishan Chetan:详细介绍了Salesforce的Agentforce平台,以及AI代理如何与人工服务无缝协作,提供全天候、多渠道的客户服务,并提升员工效率。他强调了数据质量和渠道选择的重要性,以及如何通过试点项目逐步扩展AI应用。 Kishan Chetan:AI将使客户服务无限可能,从被动响应转向主动互动。AI代理能够处理各种类型的客户服务任务,包括行动导向型、订单相关型和知识导向型任务,并能与人工服务无缝衔接,提高效率和客户满意度。他分享了多个客户案例,展示了AI在不同行业中的应用效果。

Deep Dive

Key Insights

Why is the future of AI in customer service described as 'limitless'?

The future of AI in customer service is described as 'limitless' because it can offer 24/7 service across all channels, provide proactive and reactive support, and create better experiences for both customers and employees. AI can handle a wide range of tasks, from simple information retrieval to complex problem-solving, making customer service more efficient and accessible.

Why is the shift from deflecting customer interactions to providing proactive service important?

The shift from deflecting customer interactions to providing proactive service is important because it enhances the customer experience by offering timely and relevant support. Proactive service can help customers before they even realize they need help, such as reminding them about abandoned products or notifying them about maintenance needs, leading to higher customer satisfaction and loyalty.

How is AgentForce different from traditional chatbots?

AgentForce is different from traditional chatbots because it is powered by large language models (LLMs), making it more conversational and intelligent. Unlike rule-based chatbots, AgentForce can reason based on all available data, handle a broader range of tasks, and provide more natural and context-aware interactions, reducing the need for customers to be transferred to human agents.

Why is the seamless handoff between AI agents and human agents crucial for customer satisfaction?

A seamless handoff between AI agents and human agents is crucial for customer satisfaction because it ensures that customers do not have to repeat information or wait unnecessarily. The AI agent passes the full context of the interaction to the human agent, making the transition smooth and efficient, which enhances the overall customer experience.

How does AgentForce improve the employee experience in customer service?

AgentForce improves the employee experience by acting as an assistant that provides relevant information and context, enabling human agents to focus on building relationships and solving complex issues. This reduces the time agents spend on repetitive tasks and increases their efficiency and job satisfaction.

Why is centralizing and processing unstructured data important for AI in customer service?

Centralizing and processing unstructured data is important for AI in customer service because it allows the AI to understand customer sentiment, intent, and needs without additional surveys. This data can be used to automate responses, create knowledge articles, and proactively address issues, leading to more efficient and personalized service.

What are the key considerations for implementing AI in customer service?

Key considerations for implementing AI in customer service include having the right data, selecting the appropriate channels, and ensuring a seamless integration with human agents. Leaders should start with specific use cases that can show immediate value, pilot AI solutions, and focus on training employees to handle more complex and relationship-oriented tasks.

What emerging trends in AI for customer service can we expect by 2025?

By 2025, we can expect more widespread use of AI agents beyond service, a greater focus on proactive customer engagement, and AI integration throughout the customer journey, from pre-purchase to post-purchase. However, companies will need to ensure proper oversight, maintain brand identity, and train employees to handle more value-added tasks.

What potential pitfalls should companies be aware of when implementing AI in customer service?

Potential pitfalls include lack of proper monitoring and oversight, which can lead to brand dilution or negative customer experiences. Companies must also ensure that AI does not replace the human touch entirely, and that employees are trained to handle more complex and relationship-oriented tasks, maintaining the balance between efficiency and personalization.

What is one piece of advice for customer experience leaders when implementing AI?

One piece of advice is to identify the exact customer you are designing the experience for, understand their preferences, and be where they are with the right data and channels. This ensures that the AI solution is tailored to the customer's needs and provides a seamless and effective experience.

Chapters
The future of AI in customer service is limitless, moving beyond cost reduction to proactive engagement. AI enables 24/7 service across channels, offering immediate assistance and personalized interactions. Salesforce's AgentForce exemplifies this future, providing AI-powered agents that answer calls instantly and solve problems efficiently.
  • AI in customer service is evolving from deflection to proactive engagement.
  • AI enables 24/7 service across multiple channels.
  • AgentForce offers AI-powered agents for seamless customer interactions.

Shownotes Transcript

“Limitless.” That’s how Kishan Chetan, the Executive VP and GM of Salesforce Service Cloud, describes the future of AI in customer service. Kishan Chetan explains why customer experience has evolved from deflecting customer interaction and how state-of-the-art tools like Agentforce are the key to providing proactive customer engagement, meaningful connection for employees and customers alike, and equitable accessibility for every type of customer. 

Whether you’re searching for that hidden, game-changing data that’s currently free-floating in an untitled spreadsheet, or you need to centralize your customer’s feedback so every department offers impeccable service, or you simply want to know how to choose, pilot, and customize the right AI tool for your business… this episode is for you.

Key Moments:

  • 00:00 Introduction to Customer Efficiency
  • 00:41 Transforming Customer Service with AI
  • 02:06 The Limitless Future of AI
  • 03:48 Proactive and Reactive AI Service
  • 05:47 Introducing Agentforce
  • 07:49 AI Agents vs. Chatbots
  • 09:43 Human and AI Collaboration
  • 17:15 Real-World Examples of AI in Action
  • 22:58 Leveraging Unstructured Data for Better Operations
  • 23:20 Unified Knowledge: Powering AI with Comprehensive Data
  • 24:03 Challenges in Centralizing Data for AI
  • 25:55 Importance of Quality Data and Human Curation
  • 26:47 Practical Tips for Implementing AI in Customer Service
  • 28:16 Choosing the Right Channels for Customer Interaction
  • 29:21 Balancing AI and Human Interaction
  • 31:37 Piloting AI Solutions for Maximum Impact
  • 32:23 Creating Exceptional Customer Experiences with AI
  • 36:04 Future Trends in AI and Customer Service
  • 38:25 Potential Pitfalls and Considerations
  • 41:34 Optimizing Customer Experience: Real-World Examples
  • 44:04 Advice for Customer Experience Leaders

*Are your teams facing growing demands? Join CX leaders transforming their strategies with Agentforce. Start achieving your ambitious goals. Visit *salesforce.com/agentforce)

 

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