Ken McCarthy returns to the podcast to share his insights and strategies for leveraging digital marketing opportunities. With decades of experience in the business world, Ken uses his diverse background to help others succeed in their professional endeavors. What makes his approach unique? He joins us to explain…

Ken is an internationally recognized activist, educator, and entrepreneur who has been pioneering internet-based direct response strategies since the early '90s. He employs evidence-based protocols to identify different types of audiences and capture their attention. This direct marketing tactic has helped countless businesses attract, maintain, and grow their client base. Today, Ken joins us to share his secrets!

In this conversation, we explore:

The importance of being an expert in all markets.
How to identify and market to your audience.
The four segments of the marketplace.
What “hyper-responsives” are and their role in the marketplace.

Want to find out more about Ken and his important work? Click here now!

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Episode also available on Apple Podcasts: https://apple.co/30PvU9C

Online Advertising 101: Cutting-Edge Strategies For Direct Marketing 41:32 Share

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Online Advertising 101: Cutting-Edge Strategies For Direct Marketing