Our expert host, Kate Moody, is joined by some great guests to talk about how personalisation in banking.

Personalisation was one of the key themes that emerged from this year's annual 11:FS Pulse report, which is out now at 11fs.com/report

In the report, our experts, along with others from Monzo, JPMorgan and Nationwide, emphasised the importance of tailored financial services and how customer-centricity will win the day in 2024.

But this personalisation is only possible through real-time data, AI & machine learning, by harnessing behavioural data, and many other recent technological advances which are transforming the financial services landscape.

So we want to dive deeper into this.

What does personalisation in banking even mean?

How can it really improve the products or services being offered?

And what are the consequences when it goes wrong?

This week's guests include:

Joe Colchester, Head of Product at 11:FS Pulse
Ross Logan, Chief Product Officer at Snoop
Megan Cooper, Chief Product Officer at ClearBank
Alok Kumar, Product Manager at Chip

---------------------------------------

Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.

Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Techcrunch, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.

Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Friday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL.

Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you.

If you enjoyed this episode, don't forget to **subscribe** and **please leave a review**

Follow us on **Twitter**: @fintechinsiders where you can ask the hosts questions, or **email** podcasts@11fs.com!

Learn more about your ad choices. Visit megaphone.fm/adchoices

820. Insights: Personalisation in banking 49:08 Share

Fintech Insider Podcast by 11:FS

Shownotes Transcript

820. Insights: Personalisation in banking