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cover of episode Affiliate Marketing Was a Mess. Here’s the System That’s Fixing It | Ep 230 with Victor Boechat de Carvalho Founder of Glidescale

Affiliate Marketing Was a Mess. Here’s the System That’s Fixing It | Ep 230 with Victor Boechat de Carvalho Founder of Glidescale

2025/6/16
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Founder's Story

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Victor Boechat de Carvalho
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Victor Boechat de Carvalho: 传统的联盟营销系统存在诸多问题,效率低下、安全性差、基础设施臃肿,并且中间环节过多,联盟会员常常无法按时获得报酬。我创立 GlideScale 的目的就是为了解决这些问题,让联盟营销更加高效、安全、透明。我通过技术创新和激励机制来保证流量的真实性,并且尽可能地将价值转移给用户,降低费用,提高联盟会员的收益。GlideScale 的目标是最大化用户数量,而不是收入,所以可能会进一步降低费用。加入 GlideScale 成为联盟会员或品牌的过程非常简单,可以使用 Google 账号登录,并且可以通过 PayPal 提现。公司可以通过 GlideScale 创建联盟项目,填写活动信息,并选择公开或私有活动。在传统的联盟营销中,至少需要 1000 美元的预算才能产生有意义的结果,而在 GlideScale 上,1 美元就足够了。我建议通过创建多个活动,并尝试不同的每次点击费用,来找到最有效的方式。

Deep Dive

Chapters
Traditional affiliate marketing systems are outdated and inefficient, plagued by security issues and cumbersome infrastructure. The current systems limit reach, cause delays in payouts, and create unnecessary middlemen, hindering a seamless process. This episode explores the problems and introduces a solution.
  • Outdated affiliate marketing systems are inefficient and insecure.
  • Limited reach and security concerns are major drawbacks.
  • Middlemen create unnecessary complexities and delays.

Shownotes Transcript

Victor Boechat de Carvalho built GlideScale) as a university student, challenging the outdated structure of affiliate marketing. In this episode, he breaks down why traditional affiliate models are broken and how his team rebuilt the system to be universal, efficient, and fraud-resistant.

Key Discussion Points:

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Why most affiliate platforms are built on bloated, insecure infrastructure

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How GlideScale automates instant payouts and slashes fees

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The tech breakthrough behind universal compatibility

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Why brands and affiliates are both winning with his model

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How GlideScale validates real traffic before paying affiliates

Takeaways:

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Disruption often starts with questioning what feels “normal”

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Building for universality can unlock massive scale

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Trust and automation are the future of digital marketing platforms

**Closing Thoughts:**Victor's story is a reminder that real innovation doesn't just improve a system—it reimagines the foundation. GlideScale may not just fix affiliate marketing—it may redefine it.