Should America Be Run by … Trader Joe’s? (Update)
48:01 Share

The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.

• SOURCES:

• Kirk DesErmia), facilities manager in Seward, Alaska.

• Mark Gardiner), journalist and author.

• Sheena Iyengar), professor of business at Columbia Business School.

• Michael Roberto), professor of management at Bryant University.

• RESOURCES:

• “Trader Joe’s),” David Ager and Michael Roberto (*Harvard Business School Case, *2014).

• “What Brands Are Actually Behind Trader Joe’s Snacks?),” Vince Dixon (Eater, 2017).

• Build a Brand Like Trader Joe’s)* *by Mark Gardiner (2012).

• “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?),” Sheena Iyengar and Mark Lepper (*Journal of Personality and Social Psychology, *2000).

• Unlocking Creativity)*, *by Michael Roberto (2019).

• EXTRAS:

• “How Can This Possibly Be True?),” by *Freakonomics Radio *(2016).

• “How to Save $1 Billion Without Even Trying),” by* Freakonomics Radio *(2016).