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cover of episode #03 - Understanding strategic design
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Martina Gobec
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Martina Gobec: 我从视觉设计起步，逐步转向交互设计、用户体验设计，最终成为战略设计经理。我的职业发展体现了设计领域日益增长的战略重要性。战略设计不仅仅是解决问题，更重要的是定义问题，理解问题的整体性，并将其分解成更小的部分来解决，最终交付解决方案。它关注客户、业务、生态系统和市场等多方面因素。战略设计需要系统思维，能够在宏观和微观层面之间切换，视觉思维在其中发挥重要作用，将抽象的概念转化为具体的、可感知的成果。它遵循双钻模型，关注“设计正确的事物”和“正确地设计事物”，两者缺一不可；它涵盖从开放式问题到最终解决方案的整个过程。即使是视觉设计，例如品牌设计，也需要有清晰的理由支撑每一个设计决策，并平衡情感和分析两方面。未来设计师将更倾向于通才，需要具备跨领域合作的能力，但专业人才依然重要。未来设计将更加政治化，关注设计社会整体的系统、生态系统、产品和服务；我希望技术能够服务于人类，而不是造成干扰和挫折。可持续性和伦理在设计中至关重要，尤其是在战略设计中，需要考虑商业模式、资源使用和产品对环境的影响。想从事战略设计，需要转变思维模式，将同理心应用于商业领域，理解商业运作方式，并学习如何有效地“推销”自己的想法。学习战略设计，需要了解商业工具，与来自不同背景的人交流，并理解营销在产品体验中的作用。 Patricia Reiners: 作为主持人，Patricia Reiners 主要负责引导话题，提出问题，并总结Martina Gobec 的观点，没有表达自己独特的观点。

Deep Dive

Chapters
Martina explains the concept of strategic design, emphasizing its focus on framing the problem and considering the broader ecosystem, including business and market factors. She discusses the skills required, such as systems thinking and visual thinking, and how strategic design integrates with other disciplines.

Shownotes Transcript

In this episode, I spoke with Martina Gobec, she is a strategic design manager at vertical in Copenhagen.

We talked about her journey from Visual design to experience design to ending up being a design manager. Martina shared her learning on this journey and how to think more strategically within the design process.

She shared her vision about the role of design in the future.

We also talked about the importance of ethics and sustainability in our future design process.

Find Martina Gobec:

Medium: https://medium.com/@martinagobec)

Linkedin: https://www.linkedin.com/in/martinagobec/)

Twitter: https://twitter.com/frecklem)

Instagram:   https://www.instagram.com/freckle_m/)

Her resources

McKInsey Business Value of Design report, Bud Cadell and his company Nobl, focusing on organisational design, Stop designing for yesterday(sdfy), Jane Fulton Suri, John Maeda, Benedict Evans, Jessica Walsh, Jon Kolko, UK Design Council,

Nathan Shedroff, Christina Wodtke, Julie Zhuo, Leisa Reichelt, Mike Monteiro