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#113 The Psychology of UX – Are We Designing for Minds We Don’t Understand?

2025/5/15

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

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Patricia Reines

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Patricia Reines: 在用户体验设计中，心理学规律被广泛应用，例如希克斯定律和菲茨定律，它们分别指出选择过多会降低效率，以及更大的按钮更容易点击。然而，这些规律有时过于简化人类心理，可能在实际应用中失效。我亲身经历了一个例子，在预订酒店时，网站利用“仅剩两间房”的稀缺效应促使我立即预订，但事后发现这并非事实。这种利用心理学技巧的“黑暗模式”虽然有效，但并不道德，反而会破坏用户对公司的信任。用户并不总是按照他们所说的去做，例如，他们声称重视隐私，但为了方便，往往会点击“接受所有cookies”。因此，在用户体验设计中，我们应该更多地关注用户的实际行为，而不是他们所说的。用户研究至关重要，因为它可以帮助我们观察用户的真实行为，而这是人工智能无法完全替代的。此外，我们需要思考在用户体验设计中，哪些是帮助用户的“助推”，哪些是操纵用户的“黑暗模式”，并努力遵守道德标准，像医生或建筑师一样，以用户福祉为中心进行设计。Myra公司允许用户随时取消订阅并获得退款，就是一个很好的例子，表明公司应该关注建立良好的产品，而不是试图通过欺骗手段留住用户。取消订阅并不意味着失去用户，只是意味着在特定时间产品与他们无关。 Patricia Reines: 我认为在用户体验设计中，伦理考量至关重要。公司不应为了提高参与度和转化率而牺牲用户福祉。用户体验设计师应像医生或建筑师一样，遵守道德标准。例如，有些网站故意让取消订阅变得非常困难，这是一种不道德的行为。Myra允许用户随时取消订阅并获得剩余周期的退款，这是一种非常罕见且以用户为中心的方法。他们不试图通过欺骗手段留住用户，而是专注于建立良好的产品，并认识到用户可能会在不同时间返回。取消订阅并不意味着失去用户，只是意味着在特定时间产品与他们无关。因此，我们应该更多地关注长期效应，而不是短期利益。

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This chapter explores the limitations of psychology-based UX laws like Hick's, Fitts's, and Jakob's laws, questioning their applicability in real-world scenarios and the need to move beyond these oversimplifications of human psychology. The episode will delve into instances where these rules fail, the illogical nature of human behavior, the ethical concerns of persuasive UX, and the future of UX psychology.

Limitations of Hick's, Fitts's, and Jakob's laws in real-world UX design.
The oversimplification of human psychology in traditional UX rules.
The exploration of instances where psychology-based UX rules fail.
The ethical implications of persuasive UX and manipulative design tactics.

Shownotes Transcript

In this episode, we’re tackling a question that every UX designer thinks they understand—but do we really?

💡 Are we designing for how people actually think—or just how we assume they think?

We rely on psychology-based UX laws like:✔️ Hick’s Law (Too many choices slow people down—right?)✔️ Fitts’s Law (Bigger buttons are easier to click—makes sense?)✔️ Jakob’s Law (Users expect interfaces to be familiar—of course!)

But what if these rules oversimplify human psychology? What if they don’t apply in real-world situations?

In this episode, we explore:

When psychology-based UX rules fail in real life.
Why people don’t always act logically—and what that means for design.
The dark side of persuasive UX—when psychology is used to manipulate.
- The future of UX psychology—from behavioral AI to brain-computer interfaces.

🚀 Key Takeaway: UX isn’t just about usability—it’s about understanding the human mind beyond the traditional rules we’ve been following.

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