We welcome the GELF community back to the Global Stage as the GELF NYC ’21/CommerceNext In Real Life conference heads into Day 2. Our morning keynote tackles how multi-portfolio brands are investing in global DTC strategies in maturing and fast-growing international markets.

Marquee Brands has successfully extended its ‘digital first’ approach to global markets, launching advanced localized webstores across three of the group’s key brands: BCBG, Motherhood and A Pea in the Pod. Marquee Brands’ President – Digital Ventures, Jonathan Greller and Global-e’s CEO North America, Matthew Merrilees, will discuss how customized strategies based on advanced big-data analysis and dynamic local-market pricing capabilities have allowed the brands to capitalize on increasing global demand to grow international online sales, while maintaining profit margins in line with their domestic performance.

Jonathan and Matthew join Michael and Kent to tell us about themselves, answer our Two Starts, One Stop question, and give us a preview of what they will be sharing on the stage in NYC.

We look forward to getting the GELF community back together in real life after the long layoff since GELF LA 2020, which was our biggest and best West Coast gathering ever! GELF NYC 2021 will bring together leaders from retailers and brands selling direct-to-consumer. Top global consumer brands will join digital natives from the fashion and apparel world, health and beauty, consumer electronics and other leading retail verticals for two days of education, sharing and networking.

Digital commerce innovators, cross-border ecommerce experts and global ecommerce thought leaders will debate how the boom in ecommerce translates into international expansion as the retail world comes back online. Retailers and brands selling direct-to-consumer can register/apply for complimentary passes at https://commercenext.com/gelf/

If you liked this podcast you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favourite podcast platform, please rate and review with a five star rating and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co, and you can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com/

Kent Allen

I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.

Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.

My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.

My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.

Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Until next time, have a safe week!

A Data-based Model to Drive International DTC Growth Strategies and Profitability 15:04 Share

Global E-Commerce Leaders Podcast

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A Data-based Model to Drive International DTC Growth Strategies and Profitability