Women are drinking more than ever, with alcohol consumption trends increasing among women, unlike younger generations where it is declining. This rise is linked to societal pressures, marketing targeting women, and the normalization of drinking as a coping mechanism, especially for mothers and career-driven women. The Surgeon General’s call for cancer warning labels on alcohol further highlights the health risks, making it a critical topic for women to reconsider their relationship with alcohol.
Laura McKowen's turning point came in 2013 when she left her four-year-old daughter alone in a hotel room overnight during her brother’s wedding because she was blacked out from drinking. This public incident, witnessed by her family, forced her to confront her alcohol addiction and begin exploring sobriety, which she achieved in 2014.
Sobriety transformed Laura McKowen's financial habits. Before sobriety, she was in six-figure debt, living paycheck to paycheck, and had a scarcity mindset about money. After getting sober, she began paying bills on time, stopped spending hundreds of dollars on alcohol, and gradually shifted her mindset to face her financial fears. She now manages her money daily and feels empowered, a stark contrast to her previous financial chaos.
Excessive alcohol consumption can lead to significant financial costs, including spending hundreds of dollars on alcohol weekly, both at restaurants and for personal use. It also contributes to financial chaos, such as unpaid bills, poor financial decisions, and a lack of awareness about one’s financial situation. Sobriety often leads to better financial management and reduced spending on alcohol.
Women drink more in modern society due to social acceptance, marketing targeting women, and the normalization of alcohol as a coping mechanism. The rise of 'mom wine culture' and the pressure to balance careers and motherhood have contributed to this trend. Additionally, alcohol is marketed as a way to relax, socialize, and self-medicate, making it a common choice for women facing stress and societal expectations.
For those who are sober curious, practical steps include exploring resources like Annie Grace’s book *This Naked Mind*, which examines the myths around alcohol. Engaging with sober curious communities on social media, listening to sobriety podcasts, and reflecting on why they drink can also help. The key is to approach the exploration without judgment and to follow the insights that resonate with them.
Alcohol consumption often leads to unconscious financial decisions, such as impulsive purchases, signing up for subscriptions, or failing to manage bills. Being under the influence reduces the ability to make thoughtful, informed financial choices, leading to financial instability and debt. Sobriety helps restore clarity and control over financial decisions.
Trauma often leads to a scarcity mindset and survival mode, which extends to financial struggles for those with addiction. Many individuals with addiction issues have experienced trauma, leading to poor boundaries, a lack of financial autonomy, and a tendency to outsource financial decisions. Addressing trauma and building emotional sobriety can help improve financial management and overall well-being.
Today, in honor of #DryJanuary, we’re bringing back this episode with Laura McKowen, author of We Are the Luckiest: The Surprising Magic of a Sober Life).
We explore the evolving conversation around alcohol consumption, sobriety, and how they intersect with women’s lives, careers, and finances. Laura also shares her personal journey with alcohol addiction, recovery, and how sobriety improved her financial habits and overall life.
CHAPTERS:
**2:30: **Alcohol and Culture: Why We Don’t Talk About It
8:00: A Turning Point: Laura’s Sobriety Journey
**17:45: **The Financial Cost of Drinking
26:00 Practical Tips for the Sober Curious
Additional Resources:
- “Is That Drink Worth It To You?”) By Susan Dominus
- This Naked Mind) by Annie Grace
Learn more about our Finance Fixx program here). Use code PODCAST for a $100 discount. Interested in learning more about investing alongside hundreds of other women? Join us every other Monday night on Zoom at investingfixx.com).
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