This week on the High Rise we had the great privilege of talking with Joe Bayern CEO of Curaleaf. Joe has an expansive background in leading the success of many well known traditional CPG brands such as VOSS, Dr. Pepper, Snapple, and Cadbury. This is another great conversation you won’t want to miss!

Our hosts Cy and Emily dive into Joe’s background and get some stories of what his life was like before making his way into the exciting world of cannabis. Then moving on from there, we learn from Joe about the parallels between traditional commodity brand building and cannabis brand building, as well as some of the challenges of what CPG means in this new industry.

We also get a glimpse into how Curaleaf plans to stay relevant with existing consumers while at the same time making new pathways towards tomorrow’s cannabis consumers. Whether it’s heavy R&D, creating emotional connections with branding, or tapping into stories of cannabis helping improve people’s lives, Curaleaf is planning for the longterm.

Our hosts also chat with Joe about how pricing works in such an ever changing industry and some of the challenges there, as well as a recent acquisition of EMMAC a European cannabis company. Finally we get a couple gems of wisdom from Joe about what it means to be the CEO of an operating company in this cannabis industry.

Yet another great conversation with another great guest here on the High Rise. Thank you for tuning-in, we hope you enjoy this episode as much as we did. Please remember to like and share this podcast with everyone you know, and we’ll see you next time!

https://www.linkedin.com/in/joe-bayern-5857a05/

https://twitter.com/Joe_Bayernref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

https://ir.curaleaf.com/management-team?item=60

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E41 - The parallels of traditional CPG and cannabis CPG with Joe Bayern 41:31 Share

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E41 - The parallels of traditional CPG and cannabis CPG with Joe Bayern