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cover of episode #137 Growth design in the age of AI w/Kate Syuma

#137 Growth design in the age of AI w/Kate Syuma

2025/5/28
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Honest UX Talks

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Ioana
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Kate Syuma: 我认为增长设计师实际上是指产品设计师,而不是平面设计师或营销设计师。增长设计师是一位全栈产品设计师,需要具备产品设计技能、数据分析能力、用户研究能力、影响优先级排序能力和快速迭代能力。我需要理解指标是如何定义的,以及为什么这样定义,以便能够向产品经理和数据分析师提问,提取这些见解,因为这些见解将为解决方案提供信息。增长需要一种略有不同的心态,需要思考第一个有意义的迭代是什么,可以尽快以良好的质量启动以开始学习,然后如何更快地迭代以继续学习。 Ioana: 我非常赞同Kate对增长设计的定义,它建立在有形事物上,而不是仅仅使用流行语。你真正强调了产品设计师为了在增长角色中取得成功所需要拥有的差异或额外的东西。增长设计师是相似的,我认为我们会看到更多的角色,比如设计工程师也将是产品设计师,他们具有知道如何编码的组件。

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Ioana and Kate delve into the world of growth design, exploring its impact on Miro’s success, the current role it plays within organizations, and how AI is shaping the future of product design roles.

This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠⁠)

**In this episode: **

• What is growth design?

• How has growth design impacted Miro’s development and success?

• What is the current state of the growth design role within organizations?

• How do you envision the future of product design roles evolving, especially with the increasing integration of AI?

**This episode's guest: **

Kate Syuma's LinkedIn)

Growth mates website)

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