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The thought of cold calling can send shivers down sales people spines. Yes the phone is still the number 1 method in reaching new prospects and creating new opportunities. So what is the best way to cold call?

During this episode Tom Slocum, founder of the SD Lab and strategic advisor for many fast-growing tech companies, shares his insights on his tactical approach to cold calling.

Here are 3 key takeaways from the episode:

- Understanding the buyer persona and their pain points is crucial. Tom suggests doing exercises to identify top buyers and their goals and pains, in order to create more targeted call flows.

- Research, relevancy, and relatability are the three pillars of successful cold calls and emails.

- Cold calling is about selling the pain and identifying the problem, not necessarily the product or service. The goal is to sell the meeting and focus on diagnosing the problem before trying to sell in two minutes.

If you're looking to improve your cold calling skills, this episode of Skalable Growth is a must-listen.

Connect with Tom

https://linktr.ee/tomslocum
https://www.linkedin.com/in/tomslocum/
My Twitter: @Tommy_Slocum
Company website: https://www.thesdlab.com/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

#205: B2B Sales Geniuses Expose their Closely Guarded Secrets to Cold Calling Domination 34:46 Share

How to Sell Podcast: Make How You Sell, Why You Win

Shownotes Transcript

#205: B2B Sales Geniuses Expose their Closely Guarded Secrets to Cold Calling Domination