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Larry Levine doesn’t just talk the talk, using his real-world experience in B2B sales and learning by trial and error how to maximise social platforms, Larry walks the walk and has a genuine aspiration to help sales people sell more.

International best-selling author of Selling From the Heart and co-host of the Selling From the Heart Podcast, Larry joins us to share how authenticity is vital for a sales professional, setting you apart from the “empty suit sales person” and helping you become a sales professional who is as a leader in the workplace and industry.

Find out more about Larry:

Time Stamps:

[1:00] – Larry introduces himself and shares how he started in sales.

[5:20] – Getting ‘schooled’ by a CEO.

[9:58] – Larry’s definition of a sales professional and the differences between a sales professional and sales representative.

[14:20] – Mistakes sales professionals make in the industry.

[15:50] – Larry discuss the importance and meaning of value.

[17:00] – The concept of the empty suit sales person.

[19:50] – Larry’s inspirations for writing ‘Selling From the Heart’.

[24:15] – The core of selling, the fundamentals are critical.

[25:20] – Advice for empty suit sales people who want to change.

[29:15] – Larry asks a question to those who don’t do the fundamentals.

[30:00] – Comparing sales representatives and sporting professionals.

[34:40] – Larry’s response to the Debbie Downers.

[35:40] – Luigi speaks about a new goal.

[36:20] – How do we hit our targets while staying authentic?

[38:08] – Larry’s sales training methods.

[42:30] – How we can build a relationship funnel through digital presence and still add value?

[47:20] – The Biggest Influences in Larry’s Career.

[51:00] – Some places you can find Larry.

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Authenticity is Not Optional, with Larry Levine 52:58 Share

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Authenticity is Not Optional, with Larry Levine