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We all know it, it’s a key #SalesTruth: being a Sales Professional requires hard work, because there are no shortcuts to having the right mindset and being a leader in your industry.

This week we talk to Mike Weinberg, author of best sellers ‘#SalesTruth’ and ‘Sales Management. Simplified’. Mike and Luigi are both avid believers that sales is not something which can be cheated. It takes hard work and effort to become a true Sales Professional, listen in to the #salestruths and be prepared to ramp up your efforts as you put into play key takeaways from the show.