Greg Nanigian, Sandler trainer from Boston and new author of Why People Buy, joins us to talk about the best practices for uncovering Pain. You will learn how to discover why people buy and what to do about it. Greg shares how to start sales conversations that close deals and how to uncover the emotional reasons people buy from you.

Learn how to succeed at finding pain!

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How to Succeed at Finding Pain (Why People Buy) 23:51 Share

How to Succeed Podcast

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How to Succeed at Finding Pain (Why People Buy)