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Summary:

Kevin Campbell, employee experience scientist with Qualtrics, is back again for another fascinating discussion with David and Dwight! Kevin creates and implements plans for strategic positioning with company executives and high-level leaders with the goal of improving the employee experience. Prior to his current role at Qualtrics, Kevin served as a Lead People Scientist for Culture Amp where he helped organizations like Airbnb, Palo Alto Networks, and ServiceNow reinvent and optimize their performance management and employee engagement initiatives. In this episode, Kevin talks about program evaluation and program effectiveness.

Chapters:

[0:00 -4:31] Introduction

•Welcome, Kevin!

•Today’s Topic: Program Evaluation and Program Effectiveness

[4:32 -12:58] How current HR program spending trends came to be

•The importance of measure outcomes and not only completion

•Recognizing what needs to be accomplished with a program

[12:59 -25:31] How can we improve surveys for better qualitative data?

•Daily surveys that we take as consumers vs surveys that we take at work

•Lessons that HR can learn from the customer experience department

[25:32 -35:03] How can we harness unstructured data to measure the employee

experience?

•Employees sharing their experience outside of work and on social media

•The importance of truly randomized, AB testing

[35:04 -36:37] Final Thoughts & Closing

•If you organization needs to make cuts to HR, better it be your program than you

•Thanks for listening!

Quotes:

“A lot of work done in humanitarian aid, as an example, [has] flaws around measuring whether or not the food or supplies was delivered . . . rather than measuring the true outcome, which is whether or not people go to bed hungry. When you fail to measure the true outcome and you only measure the widgets produced or the bags of rice delivered, you could be having things where there's an unequal distribution of those supplies that you're offering, or it ends up benefiting only some families more than others.”

“One of the problems with the traditional survey is that you're already defining the universe of responses and questions. . . . So those unknown unknowns aren't even in your field of awareness.”

Resources:
Upstream by Dan Heath

Contact:

Kevin's LinkedIn
David's LinkedIn
Dwight's LinkedIn

Production by Affogato Media
Podcast Manger: Karissa Harris

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Kevin Campbell - Program Measurement and Evaluation: Lean Times Ahead for HR