What’s the worst marketing downfall you can imagine? If you are picturing bombs, riots, unfulfilled promises, and drawn out court cases, you would be right. Join Rachel and Lauren as they talk about the fiasco that Pepsi Co. caused when a marketing scheme in the Philippines went wrong.

Sources:

https://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiasco

https://www.washingtonpost.com/archive/business/1993/07/29/a-pepsi-giveaway-gone-wrong/1a6af4b1-2b6f-4e5a-9b1d-5dc6799ac2af/

https://www.mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippines

https://www.baltimoresun.com/news/bs-xpm-1993-07-27-1993208127-story.html

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Episode 12: Pepsi “Number Fever” 29:33 Share

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Episode 12: Pepsi “Number Fever”