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TSG: 优秀的软件开发如同其他任何事情一样，始于一个好主意。然而，仅仅有好的主意是不够的，还需要考虑实际需求。一个好的例子是，订购蛋糕时，如果只考虑自己的想法，而忽略客人的需求（例如，对巧克力过敏或不喜欢巧克力），那么即使蛋糕制作精良，也无法令人满意。同样，在软件开发中，如果忽略了用户的实际需求，即使技术上满足了要求，也可能无法达到预期的效果。 TSG: 在软件开发中，前期构思（Ideation）至关重要。它能够帮助开发者在项目开始前充分了解用户的需求，从而避免开发出虽然符合要求但并非用户真正想要的产品。通过在项目初期进行充分的沟通和需求分析，可以确保最终的产品能够满足用户的期望，并带来惊喜和愉悦，而不是失望。 TSG: 前期的构思能够节省时间和金钱，并最终带来更好的产品。通过充分的沟通和需求分析，可以避免在后期进行大量的返工和修改，从而节省时间和成本。同时，一个经过充分构思的产品，也更容易获得用户的认可和好评，从而提升产品的市场竞争力。

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You know, making great software, it's like anything else. It starts with a great idea. Like the idea to order cake for a special event. The baker delivers a six-tiered chocolate masterpiece. But did I mention there are only a few guests? They're celiac and they hate chocolate. Or maybe we conceive of a summer retreat. But the contractor built us a treehouse.

Technically, we got what we asked for, but not what we wanted. So what was missing? Ideation. The baker and the contractor should have asked the right questions up front so they could surprise and delight, not surprise and disappoint. If they'd have taken the time, maybe our guests would have enjoyed the gluten-free cupcakes they really wanted, and we'd be sleeping in that log cabin we've been dreaming about.

Ideation up front. It saves time. It saves money. And results in better products. And that's what we do. Ideate. Let's power your next great idea.