cover of episode #209 – Business Books, Coaches, and "Getting Rich" with John Doherty of Credo

#209 – Business Books, Coaches, and "Getting Rich" with John Doherty of Credo

2021/5/28
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Courtland Allen
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John Doherty
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John Doherty：Credo 的收入在过去一年翻倍，主要增长发生在最近一年。最初的市场模式（全功能市场）运营成本过高且效率低下，客户反馈差，最终导致亏损。客户的负面反馈促使 Credo 改变商业模式。Credo 将商业模式转变为基于订阅的模式，并取得了成功。在业务遇到问题时，找到问题的核心并解决才是最重要的，而不是盲目尝试各种方法。持续关注客户反馈并根据反馈调整业务策略。Credo 目前团队规模为6人，并有其他承包商和机构合作，二月收入突破50万美元。作者分享了找到商业伙伴的经历，建议在寻找合作伙伴时，双方最好已经拥有共同的业务基础或项目。建议在寻找商业伙伴时，可以考虑让其逐步参与，并通过贡献获得股权。推荐《How to Get Rich》一书，书中核心观点是拥有资产的重要性，并讨论了如何与合伙人合作以及如何处理员工薪酬问题。作者对《How to Get Rich》一书中关于所有权的观点表示认同。分享了选择商业教练的经验，强调教练的经验、价值观和生活方式对其选择至关重要。对财富和自由的理解，认为财富的最终目的是获得自由和时间。构建业务和生活的目标应该是获得自由，而自由的定义因人而异。分享了自己的生活方式和目标，包括工作时间、家庭生活和旅行计划。Credo 选择专注于服务高预算的客户，以保证自身的时间和自由。看到客户成功并建立良好的人际关系是其工作的动力。建议创业者选择自己喜欢的领域和客户群体，并享受创业过程。创业者应该意识到自己拥有选择的权利，即使在困难时期也要保持积极的心态。强调了时间管理和客户选择的重要性，并建议果断放弃不合适的客户。介绍了自己的副业 single geared.com 和 EditorNinja.com。分享了构建双边市场的经验，建议先专注于供应方，再发展需求方。在创业初期，努力工作比策略更重要。创业初期和发展阶段的策略不同，初期需要专注于获取用户，发展阶段需要更精细化的运营策略。分享了其工作和生活中的座右铭：“你如何做任何事情，就是你如何做所有事情”。分享了联系方式：网站 getcredo.com 和 Twitter @dohertyjf。 Courtland Allen：创业者应该思考如何构建业务，使其更有乐趣和成就感。Indie Hackers 社区类似于双边市场，需要平衡读者和作者的需求。

Deep Dive

Chapters
John Doherty discusses Credo's initial marketplace model, its struggles during the pandemic, and the crucial feedback that led to its transformation into a subscription-based service. The new model focuses on providing qualified leads to marketing agencies, resulting in significantly improved revenue and operational efficiency. Agencies now pay a subscription fee for access to these leads and report on their progress.
  • Credo initially operated as a full-service marketplace for digital marketing agencies, connecting them with clients.
  • The pandemic negatively impacted Credo's revenue.
  • Client feedback revealed the marketplace model was cumbersome and lacked value for agencies.
  • Credo pivoted to a subscription model, providing qualified leads to agencies and charging a subscription fee.
  • The new model resulted in increased revenue and operational efficiency for Credo.

Shownotes Transcript

Since John Doherty (@dohertyjf) was on the podcast three years ago, he's completely changed the business model of his company. In this interview, we'll talk about the moment his customers told him "his baby was ugly" and what happened next.