cover of episode #225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

2021/9/8
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Courtlandt
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Julian Shapiro
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Courtlandt: 本期节目讨论了SaaS增长策略、受众建设和播客制作等话题，并邀请了Julian Shapiro分享其经验。 Julian Shapiro: Demand Curve 通过研究快速发展的公司，总结出一些有效的增长策略，例如：自我清算资金（通过销售低价产品来抵消付费广告成本）、副项目营销（开发辅助产品来吸引流量）、赠送金钱（提供具有吸引力的优惠）、产品驱动增长（利用产品本身特性实现病毒式传播）。他还分享了如何在一个月内将Twitter粉丝数增长到20万，以及如何创建邮件列表来与受众建立联系。 Courtlandt: 节目中还讨论了播客制作的经验，包括如何选择嘉宾、话题和编辑等。 Courtlandt: 播客的成功在于其多重价值，例如盈利、学习、交友和持续学习等。 Julian Shapiro: 播客制作中，可以将不喜欢的部分外包或自动化，并专注于自己喜欢的内容。播客也是一个很好的机会，可以结识有趣的人。 Courtlandt: 一些最受欢迎的播客节目，其成功在于邀请了高质量的嘉宾，并就有趣的话题进行了深入的讨论。 Julian Shapiro: 播客节目的成功在于其多样性，既有轻松有趣的节目，也有专业性强的节目。

Deep Dive

Chapters
This chapter explores the concept of self-liquidating offers, where businesses can introduce a low-cost product to offset advertising expenses and gain potential customers. It also discusses the effectiveness of giving away money or incentives as a compelling growth strategy, citing examples like MainStreet and Service.
  • Self-liquidating offers involve selling a cheap product to cover ad costs and acquire customer emails.
  • Giveaways and incentives are powerful growth hooks, as demonstrated by MainStreet's tax credit service and Service's airline credit retrieval tool.

Shownotes Transcript

In this episode I talk to my buddy Julian Shapiro about proven growth tactics for a SaaS he's seen within Demand Curve. I also want to find out what he did to grow his own Twitter audience to over 200k in basically a year. We'll also dig into the details of a side project he and I have been working on.