cover of episode #229 – Stealing Users Away From Incumbents Like Google with Marie Martens of Tally

#229 – Stealing Users Away From Incumbents Like Google with Marie Martens of Tally

2021/10/6
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Marie Martens:Tally 的成功并非依赖于全新的创意,而是通过提供差异化的用户体验、精简的团队运营以及积极的市场推广,在竞争激烈的表单构建工具市场中找到了一席之地。Tally 的发展初期,团队规模仅为两人,他们专注于打造卓越的用户体验,并通过积极的市场调研和用户反馈改进产品。在产品发布之前,他们已经积累了一定的用户基础和产品功能,这有助于避免在 Product Hunt 等平台上发布后收到大量负面反馈。Tally 的增长受益于其产品本身的病毒式传播特性,以及无代码浪潮的兴起。Tally 的表单自带“Powered by Tally”标识,实现了产品自身的病毒式营销,并通过积极参与无代码社区的活动,进一步扩大了用户群体。此外,他们还积极利用 Twitter 等社交媒体平台与用户互动,回答用户问题,并借此提升产品知名度。 Courtland:访谈中,Courtland 肯定了 Marie Martens 的创业历程,并对 Tally 的成功表示赞赏。他强调了产品驱动增长模式的重要性,并指出在竞争激烈的市场中,差异化和病毒式营销是关键。他还探讨了创业时机的重要性,以及如何在快速变化的市场环境中抓住机遇。

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Today I'm talking to an Indie Hacker Marie Martens (@mariemartens) who has gained over 10,000 users in less than a year for her software Tally. The best part of her story is that Tally isn't even a new idea. In fact, incumbents like Google are already in the space. I invited her here to find out how she did it.