“Don’t bring your need to the marketplace, bring your skill.” — Jim Rohn

Many people dream of becoming an entrepreneur, but they’re anxious and unsure of how or where to start. Brian Buffini has launched many businesses over the past few decades and understands these feelings.

In this episode, Brian breaks down the myths of success and explains three of the most common reasons half of small businesses fail within the first five years. He then outlines the three strategies to follow that will help you defeat the odds and build a business that lasts.

You’ll learn how your strengths and past successes reveal clues to business success, why it’s essential to find out what your target customers need, and why you shouldn’t imitate your idols, but study what makes them successful instead.

Click here for a free chapter of Brian Buffini’s, “Taking Care of Business: The Big Idea for Small Business.”

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Inspirational quotes from today’s interview:

“Being an entrepreneur is a mindset: You’re someone who wants to bet on yourself, believe in yourself, you have a desire to bring a product or service into the marketplace in a way that’s better, different, cheaper or faster than someone else.” — Brian Buffini

“You’re not really an entrepreneur until you’ve written a personal check to make payroll.” — Brian Buffini

“It is possible to fly without motors, but it’s not without knowledge or skill.” — Wilbur Wright

“Don’t bring your need to the marketplace, bring your skill.” — Jim Rohn

“You’ve got to be more competitive than what somebody can find on the internet.” — Brian Buffini

“Price is what you pay; value is what you get.” — Warren Buffett

“You can’t take it personally if people aren’t loyal to you; they’re loyal to value.” — Brian Buffini

“People burn out when they follow the dollars and not their passion.” — Brian Buffini

“Follow your passion and the dollars will come.” — Brian Buffini

“If your business depends on you, you don’t own a business, you have a job. And it’s the worst job in the world because you’re working for a lunatic.” — Michael Gerber

“Success leaves clues.” — Brian Buffini

“Be great at what you’re good at. Be a specialist, not a generalist.” — Brian Buffini

“Everyone’s a genius, but if you judge a fish on its ability to climb a tree it will live its whole live believing that it’s stupid.” — Albert Einstein