Confucius' hometown, Jining, in East China's Shandong Province, has rich traditional cultural resources and its contribution to Chinese history is shown in various aspects.

It is the birthplace and origin of Chinese ethics and culture. It is the starting point of Confucianism and the breeding ground of great philosophers, from Confucius to Mencius, among others. Jining is the most important transit hub between China's northern and southern cultures as it sits in the middle of the significant Beijing-Hangzhou Grand Canal.

With a cultural treasure passed down through thousands of years, nowadays, the city has promoted its cultural and creative industries as a way to perpetuate the life and spirit of ancient culture and showcase the city's unique charms.

In recent years, Jining has continuously been improving the layout of cultural and creative industries, actively expanding the industrial supply chain and creating an innovation and entrepreneurship ecosystem that integrates technology business incubators, accelerators, and industrial parks.

Kong Kai, 35, is Confucius' 76th generation of descendants. Today, he has a special role as the Executive Director and host of the annual Confucius Memorial Ceremony.

In the past decade, during the ceremony held at the Temple of Confucius every September 28 on Confucius' birthday, Kong has read the tribute in a considered tone and cadence.

The annual ceremony is a grand festival for regions deeply influenced by Confucianism that is broadcasted on TV to the world. But what people see today is the result of Kong and his colleagues' cumulative efforts and sweat.

The Confucius Ceremony, passed down through generations in history, was halted in 1955 and was not performed again until more than 40 years later. It was in 2010, when Kong took over the job of hosting the ceremony, that the revamp of the thousand-year ceremony fully started.

Kong said that at the time, he and his team read a lot of documents and asked for advice from musicians that played ancient instruments and performers who had participated in ceremonies before the moratorium.

They have also added some new creations to make the aesthetics and form more acceptable to modern society. For instance, after "translating" the ancient traditional music scores and introducing modern touches, the team adapted some notes to make the melody "playable."

"The memorial to Confucius has been performed since ancient times and the present ceremony imitates the rituals, props and costumes, and combines modern etiquette," Kong told the Global Times.

"It is like preparing an annual report for our ancestors," Kong said, "but it is also necessary for people today to understand that we should remember and show respect to and be in awe of certain things."

Nowadays, the Confucius ceremony is the most important event in the Confucius scenic spot in Jining. Meanwhile, many products have been created and promoted around the city's biggest cultural icon.

Although impacted by the pandemic, the income from selling Confucius-related products reached 7 million yuan in 2020 ($1.1 million). Du Cheng, who is in charge of sales at the Sankong Cultural and Creative Company in Qufu, told the Global Times.

These cultural and creative industries could boost the local economy while shouldering some social responsibility. This has been illustrated by some cultural companies in Jining.

More than 70 percent of the employees at the Meiyuantao Art Porcelain Company in Jining are persons with disabilities. They are h

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Cultural and creative industries shine in Jining, a city rich in culture and history