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What do a SaaS company and a consultancy have in common?

If you ask today's guest Leslie Talbot, the answer should be sales.

Leslie is Senior VP of Marketing at Corporate Visions, and in this episode, she shares with Sammy why that's a brilliant idea, and how Corporate Visions drives growth by leveraging content and offering productized services.

What's in it for you:

1. Why consultancy Corporate Visions opts for productized services to become scalable
2. How understanding your buyer’s status quo profile helps your sales motion
3. Why Corporate Visions invests heavily into their marketing department to drive growth

About Leslie:
Leslie Talbot, Senior Vice President of Marketing at Corporate Visions, has been helping organizations tell their stories for more than twenty years. An author, consultant, and marketing professional, Leslie leads an exceptional team of writers, designers, strategists, and enablement experts who apply science-backed marketing principles to everyday customer conversations.

Find Leslie on LinkedIn: https://www.linkedin.com/in/leslietalbot
Leslie's business book recommendations:
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers - Erik Peterson, Tim Riesterer https://amzn.to/3VyF2t9
Thinking, Fast and Slow - Daniel Kahneman https://amzn.to/3g5Adai
Leslie's favorite podcast:
Timesuck Podcast with Dan Cummins - https://timesuckpodcast.com/
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About Corporate Visions:
Corporate Visions is the leading provider of science-backed revenue growth services. Global B2B companies work with Corporate Visions to articulate value and promote growth across the entire revenue engine.

Website: https://corporatevisions.com
Industry: Business Consulting and business services
Company size: 200
Headquarters: Reno, USA
Founded: 1984
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader, and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy on LinkedIn.

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Past guests on the LEADERS IN CONSULTING Community include: Dr. Stefan Sambol, Dr. Andreas Baader and Rainer Majcen, Friederich von Hurter, Peter Feldmeier, Alexander Kainer, and many more.

Ep 39 - Leslie Talbot - How Consultancy Corporate Visions Productized Its Services to Become Highly Scalable 01:03:46 Share

LEADERS IN CONSULTING

Shownotes Transcript

Ep 39 - Leslie Talbot - How Consultancy Corporate Visions Productized Its Services to Become Highly Scalable