Ep. 92 - Authentic Connections: How H&Z is Winning Clients with Community-Building - with Constanze von Lentzke & Sven Steinert
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Community building has been in H&Z)'s DNA since day one—so, how are they using this innovative strategy to create authentic human connections and win clients?In today's episode, you'll discover how building authentic human connections can revolutionise your client acquisition strategy. Join Sammy as he sits down with Sven Steinert), CEO of SUSTAINX )and Partner at H&Z), and Constanze von Lentzke), Head of Marketing at H&Z Group, to explore the power of community in fostering sustainable growth and meaningful client relationships.You'll learn:1. Why H&Z is doubling down on community building as a client acquisition strategy2. How podcasts, meetups, and LinkedIn form the building blocks of hybrid communities3. How you measure the success of community-building4. The practical challenges of running communities5. The benefits of hiring external expertise when building communities___________Get in touch with Sven Steinert on LinkedIn: https://www.linkedin.com/in/svensteinert/) Get in touch with Constanze von Lentzke on LinkedIn: https://www.linkedin.com/in/constanzevonlentzke/) Sven Steinert's business book recommendations:Waste to Wealth: The Circular Economy Advantage by Peter Lacy and Jakob Rutqvist | https://amzn.to/3XlegYp) Responsible Procurement by Multiple Authors | https://amzn.to/4bUttEs) Constanze von Lentzke's book recommendation:22 Bahnen by Caroline Wahl | https://amzn.to/4eiCl8q) ___________Details about H&Z Management Consulting:Website: https://hz.group/) Industry: Business Consulting and ServicesCompany size: 201-500 employeesHeadquarters: Munich, BavariaFounded: 1997Details about SUSTAINX:Website: https://www.sustainx.earth) Industry: Community ServicesCompany size: 11-50 employeesHeadquarters: Munich, BavariaFounded: 2021Details about The Procurement Initiative:Website: https://www.procurementinitiative.org) Industry: Think TanksCompany size: 11-50 employeesHeadquarters: London & MunichFounded: 2022___________About the host Sammy Gebele):Sammy and SAWOO) offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/) ___________Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!___________Thanks to our friends at SAWOO for producing this episode with us!