Hugh Cochran is upset because his customers are not spending enough money in his restaurant. He expects diners to order at least two courses and drink wine, but many only spend £25 per head, which he considers insufficient to sustain his business.
Hugh Cochran expects customers to order multiple courses, drink wine, and avoid sharing dishes. He also insists on traditional dining etiquette, such as not drinking tap water and adhering to fixed meal sittings at 12pm and 2pm.
The Yellow Bittern only accepts bookings by telephone or letter, operates two sittings at 12pm and 2pm, does not display wine prices, and only accepts cash payments. Additionally, it offers limited menu options, with no vegetarian or vegan main courses.
Hugh Cochran believes drinking wine is part of traditional dining etiquette and essential for increasing the restaurant's revenue. He argues that customers should justify their presence by ordering alcohol, as it significantly boosts the bill.
Hugh Cochran's business model clashes with modern dining habits because it enforces outdated practices like mandatory wine consumption, multiple courses, and fixed meal times. Modern diners often prefer flexibility, health-conscious options, and sharing dishes, which his restaurant does not accommodate.
The podcast host criticizes Hugh Cochran for being out of touch with modern dining trends and for dictating how customers should behave. She argues that his insistence on outdated practices, such as mandatory wine consumption and multiple courses, alienates contemporary diners who prefer healthier, more flexible dining options.
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Join us today as we practice the English used when eating out in the UK and we share some rather odd ideas that may well be killing English restaurants!
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