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cover of episode The Sandbox Is Big Enough For Everyone with Michael “MJ” Johnson

The Sandbox Is Big Enough For Everyone with Michael “MJ” Johnson

2023/9/15
logo of podcast Lighting Controls Podcast

Lighting Controls Podcast

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From a European perspective, breaking into the North American market is daunting unless you’ve got someone like MJ and Global Lighting & Controls on your side. They're helping North American projects take advantage of European systems and they know how to sell it on this side of the pond. North America is a unique market with lots of quirks and GL&C has a network of local sales agents that ensures European ecosystems are supported just like other systems. With MJ's business model, even though you have a mixture of manufacturers, you don't need to worry about who's responsible for startup and programming! From a European perspective, breaking into the U.S. market is daunting unless you’ve got someone like MJ and Global Lighting & Controls on your side. They can show you how it’s done on this side of the pond. They have a national network of local sales agents that ensures your products are marketed in every major U.S. market. Hurry up though - GL & C are careful not to create competition among the companies they rep. The U.S. is a huge market, here’s your foothold. Connect with MJ: www.globallightingcontrols.com) https://www.linkedin.com/in/michael-mj-johnson-99580bb/) Financially supported by NAILD (www.naild.org)) Presented by The Lighting Controls Association (lightingcontrolsassociation.org))