Keith is joined by professional mentalist and magician Jonathan Pritchard for a fascinating behind-the-scenes look at the world of magic and the business side of being a performer.

They discuss:

* Jonathan's journey to becoming a mentalist and how he got his start in magic as a kid

* His experience being on America's Got Talent - the truth about how the show really works behind the scenes and how performances are carefully crafted by producer

* The bargain performers make for exposure vs getting paid, and having no control over how you're edited/presented

* The business strategy of performing and building a "stage character"

* Being vulnerable on stage and getting comfortable with failure as part of the job

* Authenticity vs playing a role and dialing up elements of your personality that connect with an audience

* Why self-deprecating humor can backfire when you're selling exceptional abilities

* How the principles of Kung Fu apply to business consulting and navigating complex challenges It's a fascinating insider look at the world of magic and the entertainment industry.

* Jonathan shares great insights on performing, business strategy, and the importance of communication.

* Whether you want to be on a big stage or not, his advice on connecting with an audience and getting your message across is invaluable for any business leader or entrepreneur.

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Behind the Curtain of America's Got Talent: The Business of Magic with Mentalist Jonathan Pritchard 52:12 Share

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Behind the Curtain of America's Got Talent: The Business of Magic with Mentalist Jonathan Pritchard