In this insightful episode of Live in the Lab, host Keith Bilous engages in a lively conversation with Alan Langer, an award-winning author, sales trainer, and expert.

Alan shares his unique perspective on sales, emphasizing the importance of authenticity, empathy, and understanding the customer's needs. Alan discusses his journey from selling windows to becoming a thought leader, author, and speaker. He shares his belief that you don't need a closing technique if your main intention is to help the customer. He asserts that sales success is not about coercing the customer into buying, but about genuinely helping them solve their problems.

The conversation also explores the evolution of sales training, the significance of empathy in sales, and the importance of creating authentic connections with customers. Alan shares his approach to sales, arguing that sales is more about understanding human behavior and creating a connection than following a rigid system or strategy.

Further, Alan shares his insights on how to transition from a traditional sales role to becoming an 'internet guy', emphasizing the importance of finding a niche, delivering valuable content, and committing to daily action. Listen in for an enlightening conversation about the evolving world of sales, the power of authenticity, and the value of truly understanding and serving your customers.

Call to Action: "Ready to revolutionize your sales approach with empathy and authenticity?

Watch now and begin your journey towards more effective and human-centered sales!"

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit inside.bapl.ai

The Art of Sales and Authenticity: A Conversation with Alan Langer 49:39 Share

Live in the Lab with Keith Bilous

Shownotes Transcript

The Art of Sales and Authenticity: A Conversation with Alan Langer