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cover of episode How to be a Successful Online Coach with Dawnna St. Louis

How to be a Successful Online Coach with Dawnna St. Louis

2023/6/19
logo of podcast Living The Red Life

Living The Red Life
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Dawnna St. Louis
R
Rudy Mawer
Topics
Dawnna St. Louis: 如何成为一名成功的在线教练？首先，你需要找到你的专业领域，并清晰地定义它的价值。这通常是人们面临的首要挑战。接下来，你需要确定你的目标客户，区分你的梦想客户、理想客户以及你应该完全排除的客户。许多人害怕拒绝，但这正是他们需要克服的障碍。要获得更多收入，你需要专注于特定领域，而不是试图服务所有人。你需要区分你的工具、天赋和专业技能，避免只销售天赋，而应建立可重复的流程和方法论。成功的在线教练业务需要一个可重复的流程，而不是依靠直觉。客户最想要的是策略框架和便捷的沟通渠道。快速启动在线教练业务的方法：先卖一个低价位的挑战项目，再推出签名项目。建立签名项目是成功的在线教练业务的关键。从科技公司到教练业务的转型并非易事，需要建立个人品牌和积极的营销策略。你需要大胆、自信地展现自己，并积极推广个人品牌。教练也应该有自己的教练，并公开承认。遇到问题时，应从自身寻找解决方法，而不是责怪外部因素。提升个人品牌，使其成为客户的优势。销售能力是成功的在线教练业务的关键。专业技能只是在线教练业务的十二分之一，还需要其他十二个要素：目标客户、产品、营销、互动、销售、流程、团队、技术、目标、使命和愿景。选择一个可以模仿的教练，并大胆展现自我。“大胆无处不在”的策略，虽然一开始可能感觉过于夸张，但最终会成为一种自然状态。Dawnna 最理想的客户是那些已经认识到自己是专家，并希望将专业知识转化为高利润业务的人，以及那些教练业务发展停滞的人。 Rudy Mawer: 在线教练需要将自己的知识、专业技能和热情转化为在线业务，从而赚钱并影响世界。人们更关心教练能否改变他们的生活，以及是否有可证明的成果。成功的在线教练业务需要建立可重复的流程和方法论。可扩展的在线教练业务的关键在于拥有框架和方法论。销售能力是成功的在线教练业务的关键，需要学习如何进行有效的销售，而不是采用令人反感的推销方式。拥有一个可以模仿的教练，并从他们的经验中学习，对于自身成长至关重要。积极参与，展现自我，才能获得成功。

Deep Dive

Chapters
Dawnna St. Louis shares her journey from building a $200 million tech company to becoming a coach, emphasizing the unexpected transition triggered by speaking engagements and the need for deeper engagement with her audience.

Shownotes Transcript

How do I make money with my coaching skills - and impact the world? Dawna is ‘the coach's coach’ and helps people with the right knowledge, expertise, and passion translate their coaching skills to the online world where people are absolutely killing it these days. 

She built a $200 million dollar tech company and was enjoying all 30 days of her retirement before speaking engagements fast-tracked a new career for her in coaching. 

Dawnna is sharing her coaching insights with our Man in Red today and offering advice that could help you see if you have what it takes to make it in the world of online coaching. 

It's about understanding your expertise and then defining the value of that expertise. 

There's a difference between your tools, your talents, and your actual expertise and skills. Selling your talent is not a scalable business model. So understanding what is a tool and what is a talent will go a long way towards helping you market your expertise effectively. 

Turning what you do well into a methodology is what leads to a sustainable online coaching business. And that's the game changer. Let's get busy Red Life Living! 

"Your expertise is only about one-twelfth of your entire business." ~ Dawnna 

The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife) 

In This Episode:

  • How did Dawnna build a $200 million company (and then retire for 30 days)?
  • What steps should you take if you're starting out in coaching? 
  • What does Dawnna's client process look like? 
  • What does it take to have a sustainable coaching business?
  • What do people want most in a coach?
  • How much can you earn as an online coach?
  • What is your signature coaching program? 
  • Raising your own brand so you're of benefit to your clients
  • The value of getting a coach that you want to model
  • On being ‘obnoxiously omnipresent’

And so much more!

Connect with Dawnna:

Connect with Rudy Mawer: