BYU Cougars & Texas Tech Red Raiders DOMINATING NIL Headlines | Big 12 Rivals ENVIOUS or Awestruck?
32:08 Share

The Big 12 Conference is witnessing a new guard rise to prominence, and this offseason, BYU and Texas Tech have emerged as programs of envy and renown, largely thanks to their aggressive and successful exploits in the NIL and transfer portal landscapes. This podcast dives into how these two institutions are strategically leveraging modern college athletics to build formidable rosters and challenge the conference hierarchy.

We'll dissect the offseason moves that have put both BYU and Texas Tech in the spotlight. For BYU, we've seen significant NIL investments attracting top talent across multiple sports, from the reported six-figure deals for men's golf players to the high-profile basketball commitments like AJ Dybantsa and Robert Wright III. Their ability to flip commits and secure key transfers has solidified their position as a destination for athletes seeking both competitive excellence and financial opportunity.

Texas Tech, under its own innovative leadership, has also made waves, demonstrating a clear understanding of how to navigate the transfer portal and utilize NIL to bolster their football and basketball programs. We'll explore the strategic acquisitions made by the Red Raiders and how these additions are expected to elevate their competitiveness in the Big 12.

This episode will analyze the "envy and renown" factor. Why are other Big 12 programs, and even those outside the conference, looking at BYU and Texas Tech with a mix of admiration and perhaps a touch of apprehension? Is it their proactive approach, their financial backing, or a combination of factors that makes them stand out?

We'll discuss the impact of this new era of college sports, where NIL and the transfer portal are not just supplementary tools but fundamental pillars of program building. Both BYU and Texas Tech appear to have embraced this reality more effectively than many of their peers, setting a new standard for offseason success.

Join us as we explore the rise of BYU and Texas Tech as Big 12 powerhouses, examining their strategic mastery of NIL and the transfer portal, and what their success means for the competitive balance and future dynamics of the conference.

BYU and Texas Tech have made significant strides this offseason, leveraging NIL and the transfer portal to build impressive rosters. But to truly become the "big dogs" of the Big 12 Conference, as former BYU AD Rondo Fehlberg would put it, these programs need to translate offseason hype into consistent on-field and on-court success. This podcast explores the critical steps both BYU and Texas Tech must take to achieve and sustain dominance in the evolving Big 12 landscape.

For both institutions, the first and most crucial step is consistent winning. It's not enough to have a strong offseason; they must prove their mettle by competing for and winning conference championships in football and basketball year after year. This means developing a deep talent pipeline, not just relying on transfers, and fostering coaching stability that allows for long-term program growth.

Next, they need to cultivate a national brand that transcends their regional fanbases. While both have passionate supporters, becoming "big dogs" requires broader appeal and consistent national media attention. This involves strategic scheduling, compelling narratives, and showcasing their unique institutional identities on a national stage. For BYU, maintaining its independent spirit while thriving in the Big 12 will be key. For Texas Tech, building on its passionate fan base and unique culture will be essential.

Furthermore, continued NIL innovation and infrastructure will be paramount. The initial success in NIL and the transfer portal is a great start, but the landscape is constantly evolving. BYU and Texas Tech must stay ahead of the curve, ensuring their NIL collectives are robust, compliant, and attractive to elite talent. This financial backing, coupled with a commitment to player development and welfare, will be a cornerstone of sustained success.

Finally, defeating established Big 12 powers consistently is non-negotiable. To earn the respect and acknowledgment as "big dogs," they must regularly beat teams like Oklahoma State, Kansas State, and the incoming Arizona and Utah. These head-to-head victories will be the ultimate proof of their ascent.

Join us as we outline the roadmap for BYU and Texas Tech to ascend to the top of the Big 12, transforming from rising stars into the undisputed dominant forces of the conference.

The proposed college sports commission under President Donald Trump is set to reshape the landscape of college athletics, and the appointment of former Texas Tech offensive lineman and multi-billionaire businessman Cody Campbell as co-chair is a monumental development. This podcast explores why Campbell's presence on this commission makes him an incredibly important advocate and ally for both BYU and the entire Big 12 Conference as the universe of college sports continues its rapid evolution.

Campbell's unique background provides him with a multifaceted perspective. As a former college athlete, he understands the intricacies of the student-athlete experience, the demands of competition, and the evolving role of compensation. His success as a multi-billionaire businessman demonstrates a keen understanding of complex financial structures, market dynamics, and strategic negotiation – all critical elements in the new era of NIL and revenue sharing. This combination of athletic insight and business acumen positions him as a powerful voice in shaping future regulations.

For BYU and the Big 12, Campbell's involvement is particularly significant. The Big 12, under Commissioner Brett Yormark, has been proactive and innovative in navigating the changing tides, especially concerning NIL and conference expansion. Having an influential figure like Campbell, deeply connected to a Big 12 institution, ensures that the conference's interests, values, and unique challenges are well-represented at the highest levels of policy-making. He can champion the Big 12's progressive approach and advocate for rules that foster competitive balance and growth for its members, including BYU.

We'll discuss how Campbell can serve as a vital conduit between the commission's directives and the practical realities faced by Big 12 schools. His ability to translate high-level policy into actionable strategies that benefit programs like BYU, ensuring they can continue to thrive in recruiting and development, will be invaluable. This is a chance for the Big 12 to have a strong, informed voice influencing the very foundation of college sports governance.

Join us as we analyze the critical role Cody Campbell is set to play in the future of college athletics and why his leadership on the proposed commission offers a powerful advantage for BYU and the Big 12 Conference.

Join the Locked On Cougars Insider Group by clicking here!) There is a free 14-day trial before you're charged anything

**Support Us By Supporting Our Locked On Podcast Network Sponsors! **

Monarch Money - Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com) for 50% off your first year.

FanDuel - Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM) to get started. Bet with FanDuel—Official Partner of the NBA.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook), Instagram) and Twitter) to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].