Can the BYU Cougars outbid their rivals in the NIL race? With a booster base boasting a combined net worth of $10 billion, the Cougars are making waves in college sports. This episode explores BYU's aggressive NIL funding strategy, featuring insights from key figures like Brigham Young University booster Paul Liljenquist and top-rated 2025 recruit AJ Dybantsa. Discover how the Cougars are positioning themselves for success in both basketball and football.

Jake Hatch breaks down the upcoming BYU Cougars basketball clash against Cincinnati, highlighting the importance of reducing turnovers and improving free throw shooting. Key players like Richie Saunders and Egor Demin are poised to make significant contributions. The discussion also touches on BYU's unique transfer-proof environment and the impact of former coach Mark Pope's move to Kentucky.

Don't miss this engaging analysis of the BYU Cougars' strategic maneuvers and future prospects. Tune in for exclusive insights and expert commentary.

Join the Locked On Cougars Insider Group by clicking here! There is a free 14-day trial before you're charged anything

Support Us By Supporting Our Locked On Podcast Network Sponsors!

PrizePicks - Download the app and use code lockedonnfl to win $50 instantly when you play $5. You don't even need to win to receive your $50 bonus, it's guaranteed! Prizepicks. Run Your Game.
Click Here: https://prizepicks.onelink.me/LME0/LOCKEDONCOLLEGE

Gametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime.

FanDuel - Super Bowl 59 is here, And there’s no better way to make every play more exciting than with FanDuel Sportsbook. New customers can bet just FIVE DOLLARS, and if you win, you’ll score TWO HUNDRED BUCKS in Bonus Bets. Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of Super Bowl Fifty-Nine.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com.

Learn more about your ad choices. Visit podcastchoices.com/adchoices.

BYU's NIL POWERHOUSE: Will They Make Good on Investment(s) With Titles & Wins? 30:09 Share

Locked On Cougars - Daily Podcast On BYU Cougars Football & Basketball

Shownotes Transcript

BYU's NIL POWERHOUSE: Will They Make Good on Investment(s) With Titles & Wins?