It's driver mac great weekly, i'm wearing my halloween garb ex linsey is not norse said to say jasa snores andy anarchic c, i'm really a here all alone, but i'm glad you're here. Keep me company, put on some weird stuff while you watch the show, and make me feel Better. We do talk about the big apple and answer, this is an apple week.
We've got A A new imac, a new mac, mainly. What's come in tomorrow and what does apple intelligence doing so far? All of that coming up next on a special halloween edition of mac great weekly.
Podcasts you love .
from people you trust, yes, is to IT. This is mac great weekly episode nine hundred and forty five, recorded tuesday, october twenty nine, twenty twenty four, eighty at a eighty happy halloween. Everybody are almost halloween.
It's time for MC break weekly and there are fts under the halloween tree. But first, let's say hello to James snell l of six colors that come. Hello Jason.
it's a spoke tree.
but there were nice .
made .
before grease made is the mac man before kallolo en happy mac week.
happy halloween y mac week. I really like this, but will talk about in the second also, andy, and go from W. G. Bridge and boston. Hello, Andrew.
hello. Hope you wearing my skeleton costume, but the party is not to last night. So i'm wearing muscles and skin and body hair over IT and I want to look quick. Great costume.
The drilling has begun once again. And my and my studio. So of apologies for the low home.
It's not it's your your headphones .
that's really got in the next room over that we made IT was stage sure that only kids have a perfectly and Candy.
So that's good, very good. Also hear alex Linda from office hours that global and zero nine zero that media .
hello L I guess you could say that these releases are scary good .
um scary faster last year yeah these are scary faster than scary faster yeah and force so is IT gonna every day this week what do you think yes i've been .
john turnus they ve been releasing um he said we'll be back to mark with another great mac announcement .
ment so I mean there's one .
left on mark german checks which is the map pro so would not surprise me if that is tomorrow yeah and just waited out last week .
O I got a whole week of mac and output so a right now we are just like like Jason and said we are checking off like OK he said we see this great check off. We see into mac many check off amazon was also enough to post the the sales page early, so got the extra sneak peak at that. And so now we just look waiting for mac .
books and we now have learned that is eight o clock pacific s and time. I think that amazon thing was someone screwed up and thought I was a five o clock. Five out is probably three hours offset of time times on issue in the release. That was o'clock pacs.
somebody breaking down boxes starting tomorrow.
at least for the next three months. Office hours is running during that time. So on monday, we were surprised. By tuesday, we were like, hey, we just gonna stay on the show here for another five minutes and see, have and and there was. And so we're excited.
So they started monday with a new imac, new colors, all of this way of colors, with the same colors, but different .
shape I like to very for.
And they are, of course, says everything will be this week based on the m four.
Yeah, big upgrade here. And if you would think back to when the m one imac was released, IT was released shortly after they introduced the first ipad that had center stage. And, uh, we thought, okay, apples doing that, they going to have auto tracking for video from now on and all their products.
And then they came out with the m one I mac and at a seven twenty p or whatever web came bad web camp. They didn't do center stage, was to quality. And then they did the am three imac.
They they didn't make any changes to the hardware. At good news, the m4 imac has a uh a twelve mega pixel camera and does center stage。 So actually as a web camp, IT should be much, much Better than the one that was in the previous IMAX. That's I I I think in some ways, other than the chip and the things that come along with IT, the biggest change to the whole thing is that that they have the .
proper web came. Now they have the maybe because I have expanded the view, but the fourth one really below .
they really give you in the last row.
nineteen ninety nine, is this is the ten CPU ten core .
GPU twenty four gigs of memory .
just started. I I like .
to I mean.
yeah so new on these .
IMAX nano textured glass. That's the mad finished right? Yeah yeah.
Nano texture, all the things. I actually think that that's a brilliant choice for the imac. You might think like the IMAX load.
And why does IT need that? But the thing is IMAX are in environments, right? They tend to get placed, a lot of them placed in places because we have our environment and were going to put this mac there and you don't get to choose like but there's a window behind me is like to that, that's where the imac goes. So having, I think guy max probably suffered a lot of care problems and less than a laptop where you could just take IT somewhere else or rotate your chair, whatever they have to actually, they have to actually just sit there in tickets. Ts, so having nano texture is there.
And then then ah in in terms of as the chats are saying, the various chats uh with with a lot of us, the the eight g gram floor is seems to be gone right, like apple seems to have finally just said, look sixteen and where we talk about there's an interesting corks on the mac mini that will talk about a minute in terms of how they're laying out the RAM. But it's just strait forward to starts to sixteen and two fifty six storage, which again is kind of megger, but he gets in the door and and it's fairly easy by upward storage. If you really, really wanted you get a samsung drive on the amazon to terrible, it's pretty cheap. So um but yeah it's it's a it's the web cam in the in the best storage and there's a good stuff. It's and the antithesis again, I think it's good because you know if you are parked at a desk or a table or a hotel check in or wherever and there's a big bay window behind you like you're screws so nano texture, get him to put the pony up for the ano.
Is this an ano texture? You have to have a special cloth to clean you, but IT helps.
I'm sure there's a close in the box if you order to them. Anode xia, yes, because you're supposed to just just like know put stuff on that. You mess up the texture player. You .
disappointed that IT maxes at thirty two gigs of a memory establishing IT a non prodesse.
It's just it's a limitation of the base m four processor, right? It's like you want more, get more.
And also the most important thing was to get rid that a gig floor because even even when they were saying that makes let me explain to you idiots why it's not important.
automatic. It's eight on a at as the same as sixteen.
That's that's like when they they retold the macbook and got rid of the sd slot, they said we feel of their photographs are using wireless to to transfer photos now and you can see you can see of the words turning into multon breath in their mouth because they know that there are just um we've got to say this. We ve got to say this so yeah so long as changed the floor, that's fine. Thirty two on the animation that's fine.
This is like this is a as Jason said, it's the it's the pretty mac is the one where you take other box and IT looks dynamic, where this there's all kinds of colors because not just because some people want a purple imac, but because the decor and that so on might need something that's a light leg. And so it's not to be in the fact that it's still i'm slightly disapointment if you bought one as your main mac, think the cheaper ones only support one export display. The Marks for the top of the line one supports two, so it's limit there that's compared to the mac many that supports three out of the box, but it's for what it's supposed to do. I think it's very well.
kid ded out for that IT looks like a different nally is still .
three disport plus. But even the super cheap, the five hundred nine and nine dollar mag, many will support .
three displays so that, you know, thirty two g probably enough for a solid ninety eight percent. What we talked about, like you, I wish go one number thirty to do was like, who's really need?
Who's really needed? I think i'm sorry. I think I think it's more about future professior anything else because it's yet to be to discovered what not only the AI apps of the new versions of Michael west we're gona need, but also that plus any A I abled apps that you choose install yourself, like how much RAM is proving to be like the stumblings block I started like two years years ago with phones saying, well, there are features that are great built into android or that samsung is developing but we can't give IT you because you will have enough and .
we've seen that before so that I mean it's me but again.
the future proof er I think people who are maximum RAM, that's always a good idea if you still have money left in the kid, because this is the one thing that you can't expand upon. You can get a thunderbird, a thunderbird drive with two gig, two terabytes of s sd storage. And IT works just great. You can do anything about RAM, but this is it's a long to give you enough for ceiling that you feel as though you are going to get that five or ten years that you often expect to get out of a mac. That's that's a good move.
I'm glad they did IT parent.
They are claiming that the m four in this um imac is twice as at one point seven times faster in one places at one point seven and another places at almost twice as fast as the m one. That's a big jump. Actually.
IT doesn't seem like a big thing when you if you're think about of creating from m three, I don't know about them two. But if you bought A M one to get on to get onto the apple silicon on bandwagon, and you haven't up greatest since then, those people are really gonna see some stuff when they open them for .
what was available. Think one of the chAllenges for apple really is think intel and make sense for them for for getting people upgrade. Because these ones, these m series, are so fast and the m four is so fast that there aren't that many apps that actually chAllenge the processors.
I think we find, I mean, I have m ones, uh, that are eight gigs and they will put out eight ten ty p3 signals out of out of a black magic card。 And they running about fifty five percent, and that's the early age once with eight, eight gigs, you know. And so this one, I I think if we like take something like zoom, I so we're.
I do head to head soon with IT. I bet you we can put out as many as zoo. I will let us and will still be a twenty five, thirty, thirty five percent of the capacity.
And i'm not be like sixteen, you know, a ten D P outputs coming out of this thing of of raw video. And and I think that that is so that the chAllenge you get to to is people don't use these for games. If they don't use them for those things the games constantly represent.
I think that some of the announcement that apple made about the ray tracing thing, by the way, is someone who used to render us as show a silver highly reflecting you is kind of a you're like, sure like you know like it's it's fine. Well, so is not easy. It's it's easier than that sounds.
The the retracing calculation is is easier than that sounds. It's great to throw IT into the like. Hey, for me, i'm like, hey, how about real time global lumination and then everyone does not want to talk about that. So it's a great place you like okay sure not yet about two .
things like um there is so much that is unknown about the next two three years everywhere in computing and AI is a is the question above and IT was was a common and in the chat luis, mj and he that's predating ais even going to take off in the future I might IT might not who knows but the the thing is that um i'm wondering if the difference in head room between what an average user or even an aggressive user needs versus the most current silicon is if that's going to shrink because um the most expensive thing about A I is that you can you can create these really great features in like adobe photoshop, these generative editors, these generative eye features.
But you want enough that those makers are going to want want as much of that to run on the actual silicon as possible because anything that they would have to do on servers is going to cost them. So I think that a lot of the law, the overhead is going to increase if these AI features become a big deal. As for retracing, yeah actually take your word for d IT is a IT is a big deal because it's another sign of how aggressively apples pursuing gaming.
It's like IT would be so easy for them to concede that well, we feel as though we have products that are are really great gaming computers. They're just not for triple eight games. So I am not going to compete with a four thousand dollar cuts to make PC that is engineered specifically for gaming.
They're actually brussel going for that. And when you talk about doing right, tracing at something that the that the hard work can handle on its own, this customers handle on its own, when you look at game demos of here's retracing, turned on, here's retracing and turned off. That's the difference between, wow, that's really good graphics and wow, that's graphics. So I think that that I think that very impressive that they they continue to put in a hardware feature to the CPU that really, I think, is just for gaming, is not not of people.
I don't as C. G, I, you always look at a going, hey, it's great to say talk about the easy stuff and not talk about the hard stuff like so you ask global lumination or will say, hey, be really great if you had really good anti alliance like without any. So here's if you watch your game, your favorite game or anything.
And unreal, for those who are doing graphics, just look at the curved edges and look at the angled edges and look at the little stair step that goes down. That that's allies in the way to fix that is to renter IT a two, four, six, eight times bigger, and then scale IT back down again. And IT IT blends that all back in and be able to do that at one hundred and forty friends a second is a thing like that. You say we have, you know, four x or ax anti. You have my undivided attention. If you say I retracing you like OK at high frame rates with with anti Allison, I think that I personally think that makes more of a difference than retracing you know and um because of a lot of ways to cheap reflections, you know and so um make sometimes when they did this damage, you feel like they turned off a lot of things they didn't need to and and then they turn on retracing and look at the big difference because you know I rendered everything I rendered without any racing so so the um um so the so I think .
that that that back in the day with the star .
was what it's worth. The retracing was A M three generation, I believe, invention. So the m three imac also had this feature .
no yeah and and again, I think and and I think that you know apple apple gonna have a hard time getting gamers to come over. They really need to think about building a couple. I know they have apple arcade. They hire people to do little games, but they need to think about, like what I would take to build a triple a game, you know, and and I think that you the irony of all of this is the company to for them to partner with, I mean, be hard right now be bungie because bunge started on the mac bunge, you know, hello is just marathon, which started on the mac. Maybe really found to bring them back into the form.
but one one big deal just disclosed the soft that um it's not about you making sure that trying to make the the map into a triple I gaming platform and getting people to understand see the the ipad and iphone that way. That's a little bit about selling max and selling iphone and ipad.
It's mostly about selling transactions to the APP store because the the apple apple store absolutely kicks the h android google play stores。 But in terms of money spent per per user by factor four, five, I think six, I just like to make check with last week. But the numbers are kind of fasting for my mind.
But the lion and share of that, I think close to half is entertainment. And in that purchases, and that means that if you can sell somebody y's sixty dollar game, you might also be spent selling them hundreds of dollars of in that purchases in the future. And if you get thirty percent cut, all that the apple very, very well, very, very well impressed by here's is how well we could benefit by making making gained more developers comfortable with porting their critical games over, including the new tool for just porting windows games straight over to to their metal.
And I think the chAllenge really is, is again, they need they need apps like triple I games because they need them to push the hardware because right now they are the hardware is running away from the apps, you know. And this is the problem the ipad has had forever. The ipad has way more horsepower than almost any of the apps that sit on top of the use, you know.
And so being able, you know, apple needs to be constantly working with folks that are going to push that envelope about so the dig or I think that were as we look at a lot of the spain computing. And so so for the apples talking about the processing for spatial video is gonna the prose like the these mac mines and IMAX don't even start to be what to have. The power is going to be required to do A K P, I ninety friends a second of work. So it'll be interesting to see how that that rules out.
All you nerds can talk all you want about those things, but i'm going to tell you what people really care about. Two things come .
the stickers. Doesn't doesn't I get IT?
You'll find out november, right?
I got some I got a different view of the apple trackers. And by way, there is a living.
what? How many is the max number of time? Look, twenty four, thirty two and sixty four.
I think it's like thirty or forty. Hold and see IT doesn't number them, but I think that I met thirty. I think it's yet. Yes, thirty, like thirty. Thirty is the off the look.
I mean, I can even imagine what your phone would look like if you wander away from all of those are ten thirty notifications say, hey, they're not right way. Hey, don't you're not never. So this is what people really care about.
One, look at the wallpaper on the new imac. Look at IT carefully. IT says, my mac.
I love that every, every single, every single piece of new packaging, like if the mac many says many, the from process that has pro hiding in there, like mine, good and subtlety, you most.
somebody told me and I A really look and then now I can't unc IT, but ah yeah the other thing is they did not like I playing .
people to do that. I should say, as on the side, someone is apple paid somebody to take heart of your time budget for .
doing words balloon. But IT should say, I mah copa that. Can you do that? The other thing is, of course, type sy charging on the mouse and the keyboard.
yes. And let's get this out of the way. What it's still underneath the mir IT takes .
like two minister charge for every three months. It's low hanging fruit. I would understand that if IT were practical to use this layer before a practical to use this mouse and age wave ship perform but I digress just like, yeah I mean, if you're making fun of that, we're also you going to put IT because going to sacrifice the looks. And once again, you charge it's like complaining about how of the apple pencil you have to remove a cap to plug in into USB. Like again, you're going be charging this up rarely.
literally, if you to go, the Better.
And it's good for months.
It's fast that I think you can get all day from five minutes or two minutes or something. And IT last for a long time. And yeah, john gruber actually wrote a piece defending IT, which even he seems surprised about IT. But he said he talked to somebody at apple who's a designer who said they absolutely looked at doing different designs, uh, with IT not on the bottom, and they thought they looked bad and was bad and that they and I think of this, yes, it's an easy, easy to take a cheap shot totally doesn't matter .
and is irrelevant in in .
people's lives. I like a cheap shot or me.
Oh, now that was a, excuse me, but that was a cheap shot.
I was a very expensive shot. Have you know anything .
else to say about these IMAX before we move on? Because there is other stuff to talk about, I just want to make sure recover IT. Thirdly, underwater for hundred book four video APP wifi. What is the wifi? 6e is IT that we .
are getting。 It's a low and slow computer is what IT is yeah but that has high finally.
six speakers system with forced cancelling wafers. I don't know where somewhere in there that's impressively put .
the money into that. I mean, I mean, not surprising that apple, but always make sure they have the best sounding whatever on the blood. But the imac is not necessarily like map rows .
sound pretty darn good, actually. So actually a similar configuration, this is, is basically ipad on a stick. A twenty four ign ipad on a stick is so thin. Great little .
computer is one of those computers that I wish that I had a useful but I don't because it's beautiful.
I mean I yeah I get one .
um to review and I always said when I send them home afterward because they're they're beautiful and fun to have around.
but he just doesn't fit, boy. So SHE checks me into the gym on her. And so look.
whatever keeps a fresh man here.
I know SHE wants you want to one down there SHE. We bought her one at the studio. Everybody i'd was smart ough not too, but ever they don't get the im ACC now they'll be new and but SHE bought IT and now we have IT and there's not much we can do with that. So it's in the gym. So if he needs to get online in the gym SHE can here.
David do each in the chat reminded me of targeted display mode for the old IMAX and how much how gree IT was. Because you could tell me, even, even when the thing was like useless as a computer, IT wasn't just beautiful as the static object. That would be a very, very pretty external display for a while. I had I had one as my my living room, like living room, set up with the rise berry pie, set up with IT. And that's a lovely way to add extra value to the cost of the product.
carl is saying in our youtube chat, let me click the right bun. Carl is saying, oh, thank you, Jerry. We appreciate that.
But I didn't mean to click itself consolatory chat message. He's saying you could put your own drive in. Is that the case? Are these .
kind of unopened, able, no touch? Na ni, yeah. And I mean, i've done that. You can just for imac, you just don't cw IT on the back tape but on the back it's .
just it's fast. And is this on the .
only finding a thunder boat for SSD will be more expensive than just like USB three? So that really just depends on how much speed you need. And right, like I would pay enough, like since I do video stuff, I would probably want enough space that I could be exporting my project and rendering my project on on the internal stuff that the fast as I possibly can be, but I can stash a bunch of others um exchange.
And I think that depends on how fast that is. Like with my older mac studio, it's five gigs a second on internally. There's no way to get to that without a ioe is that there's an ideal drive system that will let you plugged into all them.
the other boat, the body and and .
then you can get back to the same speed. But outside of that, you can get out about three point, three point seven, seven. And I do you like k raw files and you're trying to edit them and that .
I should turn studio .
target display mode.
That was another thing that every time I review and I mac, I point out that like they took IT away for good reasons when at first that first five k imac, like it's like they did, there wasn't a connector that could do external a 5k at that point, right? Like they were doing wild up on the inside to do exactly right. However, we have come a long way.
And I would say that that one of the worst things about the imac as a product is that IT is not the display will last. Probably there is that story about how some of the m one IMAX are having display issues. So we'll see.
But like theoretically, a display will ask a lot longer than the computers use of a life and what you should be able to do as repurposed as an external display. And apple should absolutely, if there this here, okay, I am get a little mad about this, because I did this when I review the m three M C. If apples committed to the environment and is boasting about their carbon neutral business and carbon neutral that, you know, it's good for the environment is making your imac displays repurpose after they're done with the natural life as a computer.
And it's really shameful that they haven't done that yet. They could totally build IT that way so that you could put IT in a mode where IT just becomes a monitor and they haven't. And at this point, they don't have an excuse.
Yes, be lovely if all they did was work closely with google chromos team and make sure the chromo s flex works great on pretty much everything they do, which is really just a case of not making sure that if there's anything that is kind of in the way, that there's a way to get that out of the way because that's the simple st way to recycle any old machine at this point because chromo s flex will give you a brand essentially the latest version of chrome.
And so security at lazed updates everything like that. Um that's I think you're actually right there. IT breaks my heart when I go to like my towns recycling center, and I see what are, I know these are rehab ble machines.
I know that without even taking them apart and taking out the panel and ordering formally express and a new display interface, you can turn in to like H D. Man and whatever like that. It's like there are people who need these and there are people who can actually use these.
Why we throwing the way? I'm glad. Imagine that this about the original and moon generation IMAX. Apparently in apple support, there are budget uses complaining that they're getting a little bunch of horizontal tal lines on the bottom, the screen that seem to have something to do with a bad connector, but it's out of warranty. Ty, and so you might be. Sol, I hope that if this turns out to be an endemic display problem, apple can figure out a way to at least make you feel less host for not buying ten years of apple care in advance.
I also like IT that I can buy, and I mac to match my shirt.
Yeah, one for every move every year.
Yeah, I will. I will be buying the orange imac just for the days that I wear. Thank you, goof ball. We do have views in tiktok.
Another cork of the imac is that they are continuing with their program of having color matched preferable. So if you get the orange IMAX IT comes with a color match, orange keyboard and track pad or mouse or whatever you you decide to order h those aren't available to everybody, uh the ones on the store or just I think the silver and the and the dark gray um and so you have to do otherwise. If you want to do IT, you have to do what I did, which is wait a year and then go on ebay, go on ebay and .
then and then .
buy the orange one that you always want IT. But you have you can't otherwise getting. So they will be there visually. I understand why they wouldn't necessarily want to stock all of them s so a little put too bad you can't just or um online um if you want an orange keyboard, you could get one but um just wait because some people don't like apple keyboards and they will sell the money ba and so you'll be able to get them .
money yeah actually that makes a lot of sense because once you buy IT, IT comes with that right and and if you don't want to use that funny mouse, you want to use a mouse that actually charges from the back. For instance, you might replace those .
and then you can sell IT and then you could sell IT.
collect them some money just like they're people who sold off the black USB c cables off their mcroy because as the only black apple or was in a thunder bull cable ever, yeah are people there are people who are now like middle aged and the'd got all the retirement money saved up or they've struck at big in their twenty and thirties. And they don't think if they don't care about spending a thousand dollars on a cable, if IT magic IT goes magic, magic and those of us who are.
again.
free land journalists in a rapidly collapsing market with a reason why we don't throw things away .
or at least take break, there's other stuff to talk about. I want to get to the mini, of course, spend some time with that. Apple intelligence arrived this week also.
I mean, let's not give that way shift in two ways. okay? We got eighteen one and fifteen one, fifty one for macos camera or co answer, and then eighteen one for IOS and ipad O, S.
And also watches got updated, tvs got to everything got IT. So we'll talk about that as well. We have lots to talk about.
This is mac break weekly. We are so glad you are watching the show. And if you want ch IT live, you are watching. Now on eight different streaming platforms I mentioned we've add a tiktok to the mix.
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Uh, trying a new kind of milk in your coffee. Did that the other day, didn't work out so good or cheap. S to gram at impulse by I do that every night or my favorite lunch choice on tuesday's gas station sushi.
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run my scripts and generate my church and see how much money they made.
Is there anything in particular look you're looking at like any kind of little clue? Apple doesn't tell you the numbers of sales, and right.
it's all revenue based at this point. I mean, we will get we will get maybe some initial insights on how they're feeling about the iphone because the very beginning of iphone sales, right, because it's from basically the end of september. So there's a couple weeks of iphone sales, it'll be in there. So they'll be a able to characterize IT, but you won't see the huge number that happens to the following quarter of the holiday quarter.
Some color. Yeah.
there is always a little color in there, but yet we'll just see how they often times these statements that they make about what they're thinking for the next quarter of the most important thing that they say.
yeah. And no vision pro specifics in all likelihood .
seems unlikely.
I might I might get the passing. We've this has been a terrific year. We have ship remaining ground breaking products, including the vision pro. And with a view of apple intelligence, we'll keep us on the forefront of the lobo. I be surprised they don't say the words IT will be back on the bingo t, but they they won't mention that we think that maybe we might have sold a little bit less, but almost as much as we had hope that maybe we would have, right? And then I think that there's a new guy who who is developing a new APP for IT.
I had a prediction, they would say, we really start the ground breaking first narrative film for vision to supermarket.
This, this, they improbably to talk about china and india. The new iphones will be IT IT, turns out, partially assembled in india now, which is, of course, the next biggest market after china. Yes.
there's report that not just like partially semble, but the connect version of IT, which is that's putting you right in the big leagues immediately. I imagine that so work. Tim cook was in china last week .
and in the chinese as well.
Yeah, I mean, that must that must have been kind of a testy meeting because, number one, he has to convince he did. He has made public statements again in the chinese media saying, you know, we are great. We really, really rely on china.
We love their manufacturing and we've got a long term partner ship with them. At the same time. Clearly, they are hedging their bets with india and being doing so aggressively that they're not just trying to meet some sort of government requirement that some of the phones sold in india must be manufactured in india.
They clearly are fac factory india as part of their part of their larger plans. At the same time, he had to be sort of sweet talking the ministers into, yeah well, let's figure out how to get apple intelligence working in china. We definitely want that to happen. And please don't hold this over our heads as we continue to move. Seem to be relying on you a little bit less.
Yeah, he added to his credit, he's a good at cultural assist lation I flash the traditional chinese peace sign, which for some recent, I don't know when know I was there in two thousand and nine, all the girl who would did selfish with my good looking son flash the peace sign. So I guess tim is doing a cell. E, with the peace sign.
I think I am.
Yeah, I yeah, I don't know. Maybe maybe it's still a thing, a corners cnbc and an analyst or some analysts. And cook is likely visiting china to bolster support for apple intelligence.
That kind of interesting. President biden, I just signed an executive order, are saying we're not gonna ll them or give them. We can't give them a ee, the stuff that they could use against us so that but .
the chinese government themselves are not going to prove in a eye that is not homegrown. So whatever they do and also if they are going to continue the same, the same private, private computing strategy for there, they're going to figure out they are going to have to figure a way to get these custom apple chips into china to make IT work that way.
And who knows, who knows if if if given that there are a lots of chinese bans and intellectual property bans, who knows if they'll even be allowed to do that? So that kind of testy there was as part of the apple intelligence announcement. On the apple newsroom side, they did say that AI is going becoming to the eu a early next year, but I don't think they can. I'd be really surprised they promise any sort of a target a day for china because there's a lot of dancing they ve got to do.
Analysts at counterpoints that the trip seems notable now as the company could be looking to shore up collaboration with local players to launch apple l intelligence in china. They'll need a local partner .
to for the LLM I I A step gives cover the sly china for a whole wide reasons right um and so saying, oh, we can you know like it's harder to do IT here and and we have to move some of the stuff to other places, gives them a little bit of room to work because.
well, I were leveraged, right? You want us to ue a manufacturing and chin. I think of the intelligence.
it's probably less about leveraged and more about if there's a war between taiwan and in china, apple will not be able to produce anything in china like like they like that all all go away. And so I think everyone's trying to before the projected uh, window twenty twenty eight, what's trying to get out of time.
So anyway, so I will see you it's it's crazy. There are some good news for their work in china in that there now the iphone is back in the top five of phone hardware in china at which wasn't the case for most of this year, I think. And that one, the big, big world car here, is that, like, wow.
Is believed by a lot of people in the U. S. Government to be essentially a government owned at this point, at the very least, that they are very, very well tuned to. Here's what the government wants, wants out of, out of the change, china's leading phone maker. So we were absolutely to do what they asked to do.
So this a question as to if things be the deteriorate or develop the next three or four years, is china even going to be terribly interested in giving the iphone advantages over wireless phone? Already they developed entirely brand new from the ground up the first, brand new from the ground up mobile OS for the next things called on our honor OS. Uh, to, uh, power the last versions of Willy phones, completely getting rid of the linux coronal, completely getting rid of android IT is one hundred percent its own and that's part of this strategy. We want everything to be absolutely home grown and home home made and therefore one hundred percent within the control of any edict that we wish to hand down.
Ah apple ships six billion dollars worth of IPO ones from india. Exports of the iphone raised a third and six month september. The total will probably be something like ten billion dollars in iphones, according to people familiar with the matter because apple, of course, doesn't reveal those numbers.
So yeah, it's a make sense strategically. He's tim cook. Wow, he's a master of diplomacy .
and went that's a great thing. I don't think he would have gotten this far now for the fact that he can do that dance. He can make everybody feel as though they're being listened to in a little but happy and less just hope he keeps dancing on the right side of the Angels knows that, knows he and the people who know he negotiating with knows what line he can't be asked across because he would be forced not across IT and that would .
be disastrous for all sides. Yeah yeah um alright I I kind of tease you a little bit. I just stuck something else in. It's a little it's about .
impulse control.
I know you it's it's A D A muse book is something a little bit between so today this morning, eighty and pacific, apple announced new mac mini. Were there any surprises? The one thing people seem to be noticing is that the power button on the bottom.
that's fun.
I mean, it's got to be somewhere. I mean, it's got to be somewhere, just be somewhere.
That one is a little bit that I mean, I don't really care. I know that people are talking about just the bottom of of the mouse. So whatever was kind, I don't think about that ever.
Like like you put IT in for lunch and walk away. Come back two months later. I to do this again. Um but but the but the uh the power on the bottom is a little bit of obama because i've got forum stacked up and it's kind of like OK now but I have to wanna restart them. It's not as a trivial that's true.
That looks .
like it's the same roughly same shape as the is like a short max studio.
right? So two inches high in five by five. So IT is half the size of the old mac, many in terms of volume and quite a bit larger.
It's seventy. It's eighty verses fifty a little bit more than than half, I mean taller.
It's a hundred square inches to down to fifty square inches. I think it's actually about exactly half the volume of the map. Volume is weird, right? Because he was the coalition. Two of the dimensions.
I I did the calculation. I think it's eighty versus fifty, but but I might not be. So it's not quite half again, IT feels like I got to half the size. actually.
I actually did the math to figure out like is that really half the size? And it's like in the reason I bring IT up is that a lot of us are looking at IT, like, hey, this would be great if we're going to have a higher density, uh, solution for our servers. And no, it's completely doesn't make any sense anymore. Like it's so like they completely just they definitely don't care about people using magney in a server environment. Like that was definitely not one of the the things that they thought .
to in the uses.
A lot of yeah, we think that you could turn them sideways and stack eight of them sideways across the three you but so the density would be uh, a marginally higher but not a lot higher. And it's like one of those things that there was a little shorter or a little smaller. I know IT was just a little less on one dimensional another get my child identity. But right .
now we're not twenty five verses, not quite half volume wise, but there because it's slightly taller. Good math, good math. C well done. A gold started in this linz.
I I know how to use because I you know the problem my head is that I did not know how high the old one wasn't. IT is a little taller, right? But it's it's much narrower now.
And it's really just your surprises, surprises, uh, that they did leave either net on all of them, that it's got a full H D M. I, that it's got a had one jack, although it's on the front. So depending on how you user had done jack, I think it's or less convenient, but I think it's great. Five ports, including to on the front, which IT was always like in the Jenny ideas that was here ports on the front. But they did that with the max studio.
So we knew was and it's also a great way to separate that. Some of them are U S, B, C, some of them thunderbird. So the ones on the back, the tobasco ones on the front, is for your .
keyboard to american, oh, they are an even five by five by two in some random amount of millimeters.
And it's like a too much for, it's not really too much for somebody.
Somebody definitely decided that I had to be like, even like it's really easy. Remember what they are, because they are like, because the last one was one point four one high, and this one is too.
five by five by two. It's like a little tiny, tiny. If I was, we can make IT.
IT was black. We can make IT like a two thousand one. Many model if that takes you half way to the end of time. Uh, anyway, it's it's really interesting because the I mean, it's a based model m four, but there's also the m four pro, which means this is the first time that we've seen that chip H M for project is uh, you know it's got it's got more correse and things to got a performance and four mem.
the memory bandwidth two hundred and seventy three giga bites percent.
This is the most, I would say, the most surprising single four performance.
six efficiency course on the bottom line, a performance and four efficiency course on the for uh .
and and the idea there is that that the the twelve core is the probably the pool full extent of the problem right of they have the bin versions but that's the full extent of IT with um and a bunch C P U two but the memory band with I think is is the real story here with the m three generation when they did rule that out we talked about IT that IT was curious that the pro was sort of like a took a little step forward and then the max took a big step forward.
And of course, we don't know anything about the max chip yet because maybe tomorrow yeah what day is that? It's tuesday well then I don't know about other chips but uh this one like seventy five percent generational improvement in memory band with is huge. Like that is a big step forward. So there was a small step forward for approach of last time, but a huge step forward this .
time that is more than twice as much.
I mean twenty second on the m four two hundred and seventy three gives per second on the m four pro. They are clearly not as as much as they're making. This is cute little like tiny little computer.
They're clearly not marketing. This is, oh, here's the meet, meet maxi, your family. You're cute little, tiny, a little pocketable mac IT is this is some .
serious crap. Studio will then be with the eth for max.
No problem with the four .
hundred gigs and the ultra ity eight hundred gigs. So so these are already I mean, these are the m tools that are there. So we see any kind of proportional increase in their speeds of wow.
what is this memory man with give you, alex?
Uh, IT just is if you're moving a lot of data back and fourth between things, um you have to hold that data IT can be a huge stopper, especially with huge amount texture maps or massive amounts of video or massive amounts of of scientific data or massive amounts of 3d data doing doing um a variety of photograph。 Try all of these things kind of max out systems um as they start you know and IT really becomes a turn.
So again, this get back into what I was talking about. I do with a bunch effects on a bunch on something in resolve and i've got a bunch 6k or A K H footage。 That ban will get saturated pretty quickly, you know. And so um so those are the kind of things that uh IT will I will do well. I think that again, it's not gonna be I mean I when you see these packs s you can't wait to see what the studio problem like you know so so um but but this is a really powerful machine, is still not probably as powerful as you know. It's not I don't think the top of the line here is competitive with the the studio um you know m ultra or or or maxes, but I but I do think that IT is extremely fast for I think the mac money is the best bang for your book for power of any computer made right now.
Yeah I I hope I hope that IT IT keeps the same role that IT had historically um where there is always for historic, there's always been uh if you are a power user, but not necessarily someone who needs a mac pro, you can have the choice between by a lower spec mac mini, but then do a built to order.
And give IT all the RAM you want, give you all the story you want, give IT all the extra you want, get the best processor you want or go for a low level pro level machine. Um I hope that's that's still gonna keva distinction between like the max studio and the mac mini where yeah is going to be a very clear jump to get to a mac studio including like I don't know, five displays instead of three maybe a Better fan. I'm assuming the the this mac many has a fan looking at the site has vent holes, okay, in the bottom.
great. That that was one small fear of mind that they would say, well, we're going to have this throttle by heat performance so that we don't really so to make IT fit and that the tight space we're going to get, we're going have at all naturally, naturally cool. But that would would have been weird to have the same sort of features and to a mac book pro that is absolutely can have ever fan.
But yeah it's it's A I think but we I think this is i'll speak for myself, want to be you guys so it's the mac many I definitely want uh and it's the one that can basically I can cut out exactly how I want because I don't again, I don't need to spend five thousand dollars on the top of the line anything. But I have certain needs and i'm if I can suit them Better with a five hundred nine and nine doors base model machine that I can then speak up to fifteen hundred dollars, then I can with save fifty hundred dollar. Like pro level machine, I think theyve .
got that I can support three displays um which is nice. Also support for display port over USB c the pro, but actually looks like the employment for proof the same video support, yes, maybe a little, but higher resolution on the m four pro display for two point one of our USB c HDMI sixty up to A K resolution over HDMI at sixty hurts four k two hundred forty make twenty forty words wow.
To the displays is the fact that they these are you got multiple of .
really good displays. Yes, yes, yeah.
And one to five. I mean that the other thing is it's one about five. So what is five on the road? Chip.
faster speed times faster .
than than a more power and um and then you combine that with the the the video out is different um because there are more G P S so you can do k at .
sixty uh or you so .
so there's a .
little bit more sixty .
of each.
Uh it's one hundred and twenty. I think it's up to a one hundred and twenty gig um pipeline and eighty is the base um for IT. And so it's so you're talking about being able able to move ten giga bites um theoretically ally ten gig bites um uh a second, which is twice as fast as the as my studio does internally.
This gets into again, what if you're editing or you're trying to get in and out of things? Being able to have something that has that kind of band with is pretty, you know, pretty exciting. And and where this makes a difference for a mac mini is if you want to build a distributed rendering platform.
So you I want to have ten of these able to do a bunch of distributed processing, the speed at which you can deliver that content to the thing is that often times is the biggest uh uh bottles neck that we get into is actually sending the frame. So let's say you want ten of these to run compressor or you want ten of these to run um a three d render. How can you get that data to the um machine is a big deal.
And being able to have this kind of uh, speeds is pretty exciting. Again, if you're editing something really heavy, a mac mini of this size with sixty four gigs around can absolutely do all the big editing that I was just talking about with six channels of six k, but it's the drive speed that kills you. And so being able to have the new imagine O W C within a couple months will be delivering things that can do you know a gigs or ten gig about uh a second.
And now you can stack up a lot of these things inside of whether it's resolved or final cut or others. Um you can have a lot of really uncompressed data that you're working with. You don't have to do any kind of um um you to burn anything and everything can be sitting there floating as you're working with IT. So it's really exciting to exciting box. But obviously.
if I can do that, then you might want to wait and to see what the studio will do. Will the studio be this week or no, it'll be next year.
My government has mid next year that IT actually slipped a little bit, but it's really four computers, right? You've really got based on the four different chip models, you've got two mac minnes and two max studios. And I was thinking about this, i've got a max studio now base model, which has got the m one, uh, max chip and and there's also the ultra.
Let's assume that we're going to do an ultra this generation for this. And then you've got the m four and the m4 pro。 Like where do you fall if you want a desktop system and there will be you maybe some crossover but non terms of the specks. You could speak up a mac mini pro chip with, uh, a bunch of RAM and a bunch of storage and get that to be over what the starting Price of the studio probably will be, but not with the speck that you want. So twenty .
seven and ninety nine?
I yeah yeah I mean, I yes, I was my Price one for twenty five or something like that. But the question is, who needs the higher and one like I i'm not sure I need anything more than the than the m4 pro max.
more the one max, to be honest.
It's true. It's true actually, that's the truth of IT. If I did, I would have ordered a pro mini today. And the fact is my m one max max studio is still great, honestly. And and so probably i'll just wait and see what the what the studio holds.
But it's nice that they these .
things because m four base model is super powerful and I know that it's got a little bit less stories the people would like and a little that less RAM, although it's got sixteen now. So that's good. But but it's still an incredible value. And then with approach here, you have got a very powerful system.
I I A friend of mine who a works from home and is a professional creator, professional in the film industry, and he texted me today and he was like botto mac mini because he was he had old until imac that was on the flat legs. This is a serious professional person. So like it's it's a it's an impressive product on both fronts .
so you can up. So let's sea let's start with the highest end mac mini upgrade IT to the m four pro with fourteen core CPU, twenty core GPU, sixty four gigs of memory that was six hundred books that the apple premium right there. And you can go to eight tair minds of storage but I think i'm onna do too yeah now we've got this at twenty seven ninety nine.
I don't need ten gig a bit either net. nice. So alex, do you have ten gig about eat and IT? No, I don't.
But i'm probably going to as well. The band was now coming into in to my house. I'm trying to get IT all upgraded to two and a half gigs.
So so if you start to think starts to feel little compressed. Now reminder, by the way, if you're an educational, if you're an education, all those numbers go down a little bit. So this if you're a student, uh, the m four is the base started four ninety nine.
So yeah, exactly.
That's a great Price for very corporate.
My kids going so .
happy because when you start.
you prefer this p top for your kids.
Yeah because I mean, the thing is they do a lot of stuff of their house. They don't really spend a lot of time somewhere. Um if they do do IT, I mean they both have monitors.
The problem is that I really like the problem with IMAX dealing with the monitor and the machine. Like my daughter wants to make music, it's easier for me to give her a mac mini with the monitor. SHE can kind of place whatever he wants and have them back many where IT needs to be to get all the instruments in and everything else.
I find IT very again, as someone has a lot of monitor, or like nine monitor appear. I I have a hard time understanding, like where what I put, I look at the imac and I like where, what I put that like I don't like all of my monitors hang on on arms so I can move around and get them to what I want. And so when you get used to that lifestyle, it's really hard to go back like and so the so having a computer that sitting contains and sitting on your desk seems like a really hard thing.
And and again, I think I think unless you really are gonna on the road, having a laptop doesn't necessarily if you're using in your homework, the time doesn't necessarily make sense. So you're getting so much more bank for your buck from these mac mines with a monitor you can go of course, you get a nice monitor, then you're paying about the same ounce. But I I get I have one nice monitor that I can do color correction on. The rest of them are these cheap, you know hundred and fifty dollar ten T P twenty four inch. They work great.
Were forgetting there there's a almost a community of people that are like ipad pro or even ipad. Many users that essentially had travel with a mac mini as a headless mac. And they use they use their ipad as a display for that.
And so that so .
that can make this even Better. The fact that the power supply is completely innocent, that's good news and bad news. It's obviously good news because it's just one simple cable that you can replace for like ten bugs if you lose IT if you want of them.
I was when we were talking about this a while ago. Like won't be great. They've made like an apple TV size mac. Many, my fancy would be that he would be powered by like power delivery over USB, so that in in certain scenarios I got like power with a power brick and just have that completely. But but this can make that all of those people really.
really happy, too. I really wanted that to be that way, because in our school in africa, the number one thing that dies is the power. So we had we ended up, ended up with a bunch pcs because I was too hard to up IT, was too hard to fix them IMAX.
Like we started off with forty IMAX s and over over ten years and up with a bunch of PC IT was just as as the IMAX died one after the other when the PC we just replace the. So I was hoping to see the go to U. S, B, C.
The same way you had IT. Because a, you could also power, theoretically ally with some of these bricks. You could power two or three or these IMAX of our mama's at one time. But also, if if IT blows out the power supplies by no one.
Even so, though, I mean, IT was, I must have gotten really close me. The power on the speak page consumes less than one hundred and fifty watts. And that's amazing. I mean, I makes when I look at like even compact, like windows PC, like they start at like three hundred watts and stuff with this kind of power, if you, if you, if you don't live yourself to like tiny time, the next size devices like five hundred hundred watts is like almost the minimum that they consider to be a decent power supply for anything of any power. So this is an amazing accomplishment to get IT to work in under those circumstances.
And I bet a very rarely gets to one hundred fifty five that's maximum is probably Operating at half of that or less. Very quiet too. They say five dba at idle, which is basically silent .
even then there's they're saying the first carbon for .
completely carbon free match.
I think they .
are saying first carbon, neal.
no, it's a combination. Um they changed the way they manufactured IT and they remember their power is all not credits, their power is all Green and they're using its fifty percent recycled materials in there. Good job.
And it's there's a lot less because they say they're using a new process that uses much less aluminum than all processes did. So yeah, it's just all it's all part of the story. This is I mean, literally fourteen years since they redesigned the enclosure of the mac mini of the last time. So it's it's about time for also .
were not very aware that when you make a smaller, all of great reasons that we like things that are smaller, including beams of will code to the back to display. But also that means that you can get more mac mines per master cases, more master cases per shipping container. Now, fewer shipping container, so cost lesters.
What about, I mean, one reason people do by pcs is for discrete graphics cars. What about graphics performance? Alex, you have an opinion. Are they keeping up or they catching not keeping up.
catching up for the vast majority audience? absolutely. The the graph, the interest graphics when you start looking at that memory, the the memory band with is is really high compared to bus with um as well as you be integrated with the C P U.
So it's it's a different problem because you can cut these things if you're build in IT for the computer. The way that you use the C P U and G P U is very different in the way you would use a discrete GPU. Now for the some of the stuff that I do, we still need in video and AMD cards.
So so these are, uh, no so IT IT is like I have things that we do that we need three or four of them in one computer. I can't do that with that you know obviously we can't do that right now um with any of the max. Um so h so like you, there is a there is a world that doesn't that needs more than what the max can.
Do you talking about a mac mini or what you're talking about these things. I think that the performance is very, very good for ninety nine percent of the market, you know. And I think there is a one percent of markets that's gonna still keep on buying linux r pcs because they need more dedicated and specific hardware. Yeah.
but I think .
that has the more by the way, I think IT has more to do with how the apps are written than how the what the computer can do. So when we talk to APP developers who write from the ground up um and they write to the metal literally, so they are writing tomato and they are taking full advantage of all of apples. Apm, the performance is outrageous on these machines is where people don't want to commit that much. And I just want to a port code do what they did before, use the old ways of doing things that you need a lot more horse power. So IT just depends on how much they dedicate their code to what apple is proposing in the infrastructure .
that apple was providing medals. Good metal is good, but you need to write to the right.
You need anything again, with any Operating system. The more you abstract from what the Operating system wants, whether that's windows or linux or or apple, less performance, you're going to get out of that hardware. Just need to know. A lot of people are essentially lazy know and I mean lazy don't mean lazy like the lane around, just that they don't want got .
a lot of the same around.
They don't want to do that. If when you talk to cut you, you know good example is like zoom dedicated they have dedicated apps for every single platform, right? You know and it's written to take full advantage of every platform that they're interacting with.
And IT feels it's why zoo runs so much smoother than all the other video conferencing access because because they're writing something, they're not trying to abstract anything. They're taking full advantage each platform. And so so that's a good example.
You see that. You see that anywhere. And that's why a lot of thought we d like to work with mac only apps because we know that, that developers is developing for the platform that i'm using. Not trying to figure out how we get the same code to work on three different platforms. And that because that's never gonna as good as right as straight to the you know straight to the the O S is um native name.
You're watching back break weekly. The big apple week continues. Jason snow is here thursday. He'll be covering the apple a quarterly results at six colors dog is block with his world famous patented colored charts. Are you going to do one for halloween like an orange and black chart? You know.
it's an interesting idea, but probably not.
Thank you. ExcEllence is also hear office hours dark global. Do you do a halloween show for office hours? No, you don't dressing costume.
Not a really a different a different thing kind of guy like I I know .
you're very consistent yeah I .
don't have a lot of so so I don't really shift shift .
you I do know you've ve added in imac to your display behind you. Is that keeping up with the Jones? Is imac a marita and all mAnita? We ve got a bad blue imac.
got a bond. This is a twenty four p bond blue IT was like, handy found for movies this one there is old one classic. Um i've gotten some elemental.
I have the metal plates after you said that apparently rustle and gave .
ge the plate swimmer, the orange ones though we like this .
kids was a twenty five thousand dollar machine not to show up.
but each one of those place was one hundred and thirty thousand.
oh my god. And we've effectively replaced IT with in software, in the cloud.
basically the ones that .
I we used to need this to stream to the a variety of platforms.
The ones, the ones that I had were still pretty competitive, even though they don't even make up anymore. But sixteen, sixteen inputs with thirty two individual dreams still pretty powerful. But the um but they uh uh but yes, so that's what those were. H I got a little, I got the cube up here.
Oh, so yeah, what you good I like.
you know, it's my, it's my world of appreciation.
everything in a of money with the new money. Be too small even.
Notice up there we got flying .
toasters running on our, on our mac classic.
John, my mac classic doesn't work.
I have to go. And twenty, this is actually one twenty eight k mac is the original. And IT didn't work. The floppy didn't work. So, uh, john bought A A device that you can plug into the floppy port that makes a hard drive.
I mean, I wanted put I I keep on looking. I go, I just put ipad in there like just put an ipad, yeah, ipad. I was going to cut .
out a piece of because I couldn't get the scandal isn't kind of piece of White paper and just put just on. But now we got the scan work in. Everything is nice. I love IT also, andy and aca, when you can be on G, B, H.
Next was only on last week. But catch began in two weeks time, the week before thanksgiving. Anything thursday. Thanks, thanks giving a .
top thirty can before we move on to apple intelligence, I would like to know, Jason, what's gonna be tomorrow, thursday and friday? What's apple going to announce?
Well, mark erman mentioned macbook pros and we haven't seen them. So process of elimination that would be tomorrow. okay. Uh, apple results on thursday.
so they won't a product on thursday.
I don't think they went in friday free space. I think nothing because instead in november and little visit recovery for in. So like the first week, I think it's just another day and then I am really .
tempted to buy a mac mini just like you. I have an in one pro, yeah, maybe a max. IT was there an ultra? And one ultra make you okay? So least I know I got at lisa the next one up. So SHE is the in one .
I have the max yeah .
but I mean, i'm play value on and it's just fine. I don't feel like it's slower anything but this would be twice as fast .
women probably yeah yeah.
Better government documents will .
be so quick key o to work great. I don't need IT. There's no justification for IT, but it's so cute. No, I think that one thing is missing.
I was thinking about IT was like how do you take full advance of this um and I think that you know you could even talk coding. You could build piece of software that did really good, simple encoding that use one of these for six hundred dollars. You could definitely do four k sixty r of just have run in the .
background all the time.
Yeah I mean, there's a uh, I don't know if it's on make or not, but you know A W S now has released the software that they use for their links to and just into A W S. And I was talking about for .
a great little flex server, the least expensive one.
I mean, the power of the make money for me has been that I modular ze everything. I've got a bunch of them, and they all do their own little, they have their own little jobs that they do really well.
So do you give them little names?
I know called prize up? And the other one called zoom, and the other one is called they do have the names on the front.
So I know have one thing that I I actually that was kind of interesting. So they didn't have like when they either they have these big events in which they send the drones out to dive, bomb the apple campus and take those wonderful establishing shots, or they have like a non event where they just do look a product video. They released that this time, both of the imac for the mac, many, they did something in between. They did like a ten minute version of the dive bombing the campus campus and having IT looked like, IT looked like I could have been part of a larger event. I know i'm sure IT wasn't, but I thought I was an interesting .
middle ound for actually, I wanted to I wanted to ask you, alex, about this. I want to ask alex about this because IT looked like they, the little characters are those real, these little characters .
running around that's a till shift.
Shift is IT like shift. IT looks very te IT. Look, they did something really cute with IT, which is not only a till shift, but it's it's time laps to tilt shift, right? Yeah, yeah.
So I think that's pretty cool. IT does IT create .
a great effect.
We ve used that a lot for in.
for I got taken down.
If I show, no, no, you don't put the sound on and you show IT and you um crop IT down by seventy five or twenty five percent and put IT over something it'll .
never get yeah you say that I feel like I really want the so just look at IT because it's cute. It's anyway no .
suggest something we should have standing by. We should have like a cheap ten ATP hd monitor HDMI. We should smear e like vassin over IT. And every time we want to an apple video was the spaceship have a camera pointing at that. And so we can at least .
content ID be fooled by that. You think just for people who going, what are they talking about? We get taken down instantly.
We get strikes. I mean, they're serious about us. You might see another platforms, but for some reason you take twitch, we get.
yes, I I think that you know to get back to the the the announcement, I think that while apple probably was one of the key companies to bring keynotes to make keynotes what they are today with Steve jobs, I think they're in the process of disassembling that right now, which is that this this is not.
This is a new strategy. This is not just for them.
I don't know what a new strategy, but IT sure feels like IT. And I think that it's great. You know like I even wonder why you need to do three and a week. I think they could have done imac two weeks ago and the mac many last weekend.
The advantage is there is some buzz with saying apple is doing an event and people to tone to see what IT is and you get them in one place. The disadvantages, if you are going to tell a story about three max, somebody he's just going to like that there's going to a headline about one of them and instead their headlines about each of them every day. So I mean, you just you pick your poison, I guess. But I think this is a good set.
I think that you can get to a point where apples releasing something every month, like you just have you know like a ten minute video about something new that they released and you know that and then you still have the big ones .
that are the the people and .
the world will tune in for that. C makes sense.
but the others don't necessarily have to be anything but this. My one criticism of what they have done this week is that the video seem super low key, like the video should be much more easy to spot on apple's website. They are posting them to youtube, which is great and social media.
But like if you go to apple dot com yesterday, there was not like a way to watch the imac video directly. And today is the same, the magi video. And even when you go to the page about the mac mini, the video doesn't show up.
It's like a little thing. This is watch the video and it's supersubtle. And I like I don't like that.
Wonder if they're pushing, pushing people to youtube because I don't even think about what watching on the apple site. I to youtube. Okay, let's go to the apple page.
I did. I wants to push people to youtube, maybe, but but I think they are building up the youtube presence isn't necessarily bad for apple. I do think that he watches, right.
I will say that I do think that they should stream these. I know that they record them and they planned amount, but creating like a little, a little event that that has that streams amount live. It's a lot more expensive, I will say.
But but the but I think that you know, we would have stopped and watched IT live if IT was alive, if I was a schedule. And so I think that there is a unified experience. Maybe they going to save that for productivity c and for the iphones.
But I do think this this makes so much more sense. I think they're making their case in ten minutes. Um it's it's more compact. Um we get all the information that we want.
I keep on looking at I going shooting this on iphones like you like because they see at the end they're like all shot with an iphone. You're like smokes like you don't think about IT anymore. Like at first you thought about IT and I didn't think .
about until I was a little primer. Is there a tilt shift for the iphone?
You can do tilt shift style with anything, any photos of filter, so you can make IT look, make IT look like that. My age.
I used to have a lens that you would kind angle and do these things.
and they be little tweet is you can have IT. It's a kind of it's a way that the focus works, but that can be definitely rebuilt. But the um I do think that i'm not sure that, uh, there is one space that they are talking in, like when they announced them at many, I don't think that, that exists. Like I think that they've made up a space for those that part of the no.
that's the observatory, that's their new location, new that actually is that .
just before, like the big iphone event, some style it's some architectural magazine actually got exclusive look at IT. I was wondering what that .
spaces is going to be used for yeah and at first I thought that I was tell us some a bit. I saw a little White edges, so I thought that I might be, can't you know might be like A A Green screen, but too much movement. And if you do not with an iphone, I just don't think I would I think I would probably do all of those um or most then there's definitely some effects in there. But but IT was it's really they're really doing a good job at a dog shooting their phones for for shooting. It's kind of an amazing I don't think anybody in are .
trying to, by the way, thanks to into tech in our youtube channel, who says so you said that they knew magnis five by five, the apple TV four case, three point six six by three point six six inches. So IT is bigger than an apple TV.
You can make a .
little permit with the right to a tower .
of her mini, the new mac, many and right apple TV. Then you, then your put your ipod. Please give me air pods.
case you speaking of air pods. So eighteen one came out on monday. I did want to compare the hearing age experience on airpower pro versus actual hearing is, and I did, and I quickly went back to my actual hearing aid.
I'm a big fan of the idea of over the count of hearing aid in an expensive hearing aid because most people, when they see the Price, tagg, a lot of insurance policies do not cover hearing aid and they see it's going to cost them thousands of dollars yeah, I don't need in that bed. And people should have hearing aides who have hearing loss IT really IT makes a difference in quality of life, but also and cognitive decline. I am a big believer, also going in anodic logic. But I did the test on the phone. Apple said I, that I had no hearing, was so that wasn't so great.
that that that wasn't great.
That's not great, but nevertheless, he gave me a curve with a little hearing loss. So and I applied I I realized that the big what the big differences so with, uh, real hearing aides, even some of the over the counter hearing aides, you have a thing behind your ear is the battery and the logic in the microphone and then a little tiny piece that comes with a clear tube and goes in your ear IT doesn't block your ear.
So when you're wearing hearing aides like my otkon and i've warned a starkey and resort as well, you hear the, you hear everything is going around naturally, because IT still goes into your year hole. The little speaker that you put in there is amplifying the speech frequencies so you can understand speech Better. That's all it's doing.
And when I put in the airports, IT seals my ear. And so as a result, I don't get ambient sounds except through the area pod's microphone. So IT is a very different experience.
It's a little bit isolating because i'm now hearing only what the microphone hears. IT is in variably little process a little different than just hearing the real sound. And I didn't like IT.
I felt like I was IT was plugging up my ears. Now I wear in monitors that do plugged up my ears. So it's not bad. And I like airports for listening to music. But but as a day to day hearing aid, I think I prefer my regular hearing aides um having said that, the apples did exactly what a hearing aid would do to amplify the speech. IT was smart about where you're looking and did a lot of really cool computational audio good for somebody only wants to spend two hundred fifty thousand thousand.
They don't have the money to to buy those. I think that these are going to be great replacements. I think there's not going to a lot and not a lot of all the things at two hundred of dollars. There are even five hundred dollars, and you get two pairs of them.
So i'm all fork because I think really is important that people and I think people get used to the idea that you're wearing your podds when you talk to people will just know that that's you're using them as hearing aides not listening to your favorite podcast instead of paying attention. So I think it's good, but I would say that there is there is a very much of a difference between audiologist prescribed hearing aides.
My audiologist does a lot more than just the beat boot test. I mean, there's all i've done, I think, three or four tests. And then when you get the hearing aides, they is really interesting.
They play back speech of variety of languages and measure what are the hearing is getting in tune IT all the frequencies to do a whole bunch of stuff that you just can't you're not going to do in at two hundred fifty thousand hearing gates. So there is an advantage to go to an audiologist and buying hearing aides. There's a huge disadventure is very expensive and it's much Better than nothing to have airports.
So that's my review. For what is worth, if you know you're hearing aid users, which should continue to use your hearing age because that is probably a Better experience sense. IT is, for me for sure, are at the stuck about eighteen one. And I guess, Jason, you said there's two because they also released the the beta 4, eighteen.
two, two second waves. So we basically got the first wave of apple intelligence has gone out to everybody this week and the second wave has gone out as a developer data, which again, I think apple is being really clever here of kind of, you know, when they put out the iphone, they also put out a public data of the first wave of apple intelligence.
So they couldn't be accused of not making IT available, at least in some form if you wanted to get IT. And now when you talk about the first wave shipping, you sort sort of need to talk about the second wave, which we've seen because it's actually shipping in a way as a developer beta. So they're trying to broaden like what is in apple intelligence that go so that there are a whole bunch of new features, in fact, that I think a much more impressive collection of things in the point two developer data.
Then what shipped in point one, point one is very mild. I think what i've noticed, especially in social media in the last day or so, is we cover the stuff closely, right? We watch IT.
We think about that, we talk about IT here, but the vast majority of people don't. They see those ads, they see the branding for apple intelligence. And then they update to eighteen, one where it's like, welcome to apple intelligence.
And what i've noticed is a large number of deep misunderstandings about what's going on that I don't blame the people for. I really blame apple for misinforming them about IT, the one that I keep seeing more than anything else. Is even some reasonably well informed people who say, oh, great apple intelligence is here with point one. I've going to try out syria and see if series any Better.
And what can I tell you? It's not like the Better series stuff. Series Better at one very specific thing, which is if you sort of stammer, stumble over your words, correct yourself IT will be Better at understanding what you're saying. But in terms of quarrying sources and understanding what's on your scream and and stuff like that, that apple has promised, that's not gna happen allow this is not going to happen until next spring. So uh, I think that this is apple reading what IT shows a little bit in terms of overpromising what's in apple intelligence right now.
And people maybe misunderstanding IT and thinking that this is a done deal and it's all big in there when in fact, it's you know, point one, it's summaries in some writing tools and and not even the image generation stuff because that's coming in point two. So it's it's A A very light apple intelligence, deb, and that's okay. It's it's fine. It's I think I think notably.
it's the harmless features, the ones that are like notification summaries, which in itself people test them have had certain feelings about. But we're not talking about they're introducing any image editing tools and not introducing any like take over your do your job for you, do your homework for you tools. IT really is baby steps.
They're very, very content to. And crake federici actually join a stern that while speech journey had a twenty posted to twenty minute to interview with crag federici above apple intelligence. So clearly the they really want to get that message out that this is not the finished feature.
This is just the first thing that we're releasing on a long continuum of features. I mean, for reference sake that they're actually they're still calling IT beta. And technically speaking, there is a waiting list for you.
Don't it's not activated immediately. I to be fair, and only I only took like I was expecting old gosh, maybe download aded yesterday. I was think I got to hope I have a time to take. They prove before before like to z show and I got in in like an hour or two, but that they're not expecting everybody to be using this aggressively immediately. No, nor are they prepared to.
But they also know that um it's not like there is not like blackberry and microsoft and android having to react to the presence of the first multi I touch iphone on the market where they know that, okay, doom is coming on a swift horse. We need to actually get things out really, really quickly. It's A I is going to have some sort of impact. It's going to power some features that some features that people are certainly to expect in their phone, but it's not going to drive sales really for at least another couple years until everyone figures out what the with what the table stakes are for AI on a mobile device.
So when I put eighteen one on there, I did not get a pop up or anything. So I realize, oh, I don't I still don't have IT. So there is a new entry for apple intelligence in the settings. And I asked for IT just like literally five minutes ago. Yes, and it's now preparing IT.
So I got the pop up on my ipad and did not get the pop up on my mac, which was kind of weird.
Yeah, I have been seen in the mac either, so I don't get IT anywhere. But interesting. Ly, I applied for IT on the phone, and we're looking at my ipad and IT says preparing as well.
So I I think say previous for one device, you get, you get access to a for the entire apple count. When I was improved on, when I was improved on the ipad immediately repaired on my mac. yes.
So I was hoping that I could just like you, andy, I was hoping I could play with that on camera here. But I guess I let you guys play with IT the story in the wall street journal join us stern says apple intelligence isn't very smart yet and apples okay with that. Um are they really okay with that?
Are single those .
single lot of things that are a signature for them, which is very positive, which is we don't have we're not like google. We're not like open I wear. We are trying to build the entire industry based on artificial al chAllenges.
Those two couples, they have plans to go way beyond like a smart assistant on your phone or auto complete text on your phone, which is pretty much what apple seems to be learning themselves to. Let's add features to this line of specific line of apple products. They really google wins if they become the the render farm, the compute farm for artificial intelligence applications and research.
So that's the game that they're playing. Apple realizes that they can play the slow game. And actually they will know once a no one's gonna complain above to them about thank you, what we're being very, very conservative.
Meanwhile, there are so they're technically, yes, you can say they're behind, but they're also not getting a whole bunch of like alarming press coverage about stupid things that their latest product did in the in the A I space like some other companies that I could easily talk about this one. The most interest things, the crag for the gg. E peace, was that even when IT comes to image eating, he said that they're being very, very conservative.
There's a lot of discussion about like there are things that are really just instinctively cool and applicable and and make sense to a lot of people, which is, again, I took, I took, I got a picture of of of my kid at the disney world. Unfortunately, there was like a guy in the background with a party naked t shirt on, and I really don't want to have that like in the background is cool. When you're using adobie light room, where are using A A google product, you just simply tap on the guy and he simply disappeared and is filled in with more disney land. But there but cragged saying we're we're worried about what is the truth of the picture and our should we be responsible .
for altering the truth of the picture? The pixel nine does allow you to completely alter the picture with fantasy that something google does. Apple said that they don't want .
to do that and and that's also perfectly legitimate. I mean, just because they don't do IT doesn't mean that it's a thing if they prohibit adobe an adobe APP from doing that on the iphone. That's I mean, there is also a big component of apple intelligence where h ChatGPT is if I can if the apple len intelligence can't handle something, wants to send something out to ChatGPT IT, it'll send something out to ChatGPT.
Isn't that really, really romen like and cleverness where they're basically saying that anything that could be really, really controversial that could get us in trouble. We're happy to let somebody else do that, and you can blame them for that. Meanwhile, we will give you some warnings about sending something .
out of ChatGPT and then our hand are clean only this is literally five minutes later. It's now saying.
okay, you've got IT. Yeah the way .
it's not very long. I mean.
you are, have you the models think I also want a function to gate, uh, this in case there are issues, especially that some of their stuff is on a cloud server. And if they feel overwhelmed, they can limit the people coming in to get apple intelligence. So they've got a few ways of what kind of like control, but you do also have to download the models.
And so that's part of the process. And and that happens afterward. What's happening with the developer.
But is interesting, the people who do downloads of that right away and asked for access to the image generation tools, many of them got them, but everybody since then has not gotten access to them. They haven't. I haven't heard. I think my maybe got access the other day, but like I still don't have IT a lot of no, you very few people I know even have IT. So is something going on in the developer bid aside where they are being a little more limited in rolling those features out to devices, which is also interesting?
Yeah, that was quick. I didn't. There was a few things.
It's gonna and that's IT. Yeah the summaries might be good. Are they good? Did they do good job? yes. Yeah.
they're not perfect, but they're good. They're very helpful. Sometimes you get apps that really spam you with summaries or with novices and in, if you ve got like a smart dorm.
Ck, and this is like the door open and closed and open and closing, open, close IT will say, um the door opened and closed a lot IT most recently closed at this time. And so that which is all you really need to know, right? Or or for me, that was my home, like irrigation control was like the irrigation system brand. And then I concluded at this time, and that's all I needed to know when I I didn't need to know.
I like I think that's actually much needed.
not one hundred percent perfect. Sometimes that gets IT wrong, but I would say more useful than not.
And and just a simple ability to say, here's a whole bunch of text that I don't have time to read right now. Please summarize and form me so I can prioritize what I will actually read that is like taking the party naked guy, A T shirt guy from the back ground of a, of a disney world picture. That's another one of those things that is immediately relevant to so many people, those little things they work fine to. And also the stuff forget that when they're probably getting access also because for a lot of the features that are not being done on device, that's all being done on apple servers, on apple fast, apple slices, in their private, in their private private security system, that means that they can actually buy more compute if they are being overloaded any one time. They have to buy more land, they have to get more, more service up and running.
yes. yeah. Not be interest to see if if apple starts to do like the new book I am stuff that google .
doing is just about the good just my baby last week released their .
version of IT and that sounds crappy. It's like .
they want .
to do IT. I'm not even talking about of the what I for some time .
all there for apple there .
for to do right, like they can contact notes or notes with different tags or whatever, like imagine apple building all that in in their system, but it's going to take that's probably a uh, next cycle kind of thing for them because they're still getting up to speed. But there's there's still a good stuff like in in point one. I mean, we should mention writing tools because writing tools is in point one.
And although in IT, IT doesn't write for you or IT doesn't start right, like IT seems like rewrite things for you, but it's not like going it's not like. T like right me a thing right you .
know um in point two, IT does let you do that using ChatGPT but in point one, IT doesn't but still IT. As a writer I can tell you everything I write gets worse when I put IT through writing tools, but is not surprising, right? Because i'm actually a writer and I do this.
But the truth is, lots and lots of people struggle with the written word, people who are very smart, but that writing never came naturally to them, and they feel very uncomfortable. And they're a lot of people for whom english is not their primary language or their first language. And so not about the people that are like above the bar and above average.
It's about the people who really struggle getting more confidence to know that, that the that comes on their mac or on their iphone can make sure that what their writing makes sense or is professional or anything like that. I think and I think we need to acknowledge that because the very would be very easy to pup IT and say, no, this is a silly feature. But actually I think you will be a big deal for a lot of people in my kids.
My kids can't write a professional email or cover letters, save their lives. And you that one of the advances of using this is instead of sending their text to me to that, uh, you depress the professional. But and IT looks Better. Also a front of my point out, you're really mad at somebody and you're sending them an angry email. If you can just stop long enough to go, you know, please make this nice IT just back off a little .
to make nicer, but is really great and the there's .
natural make nicer.
but a friendly, they more friendly exactly. And and I think that IT brings you towards the mean, right? And so below the mean, it's great. And the above the mean, it's not great .
because l limes are all about flattening everything to the that's why the click and kind of boring and the kind of obvious. But if you struggle with writing and and I really know judged here, my dad was an incredibly smart guy and I I mean, he couldn't write to save his life, just couldn't. I remember him writing things down on the new pad, and I be like, what is this? Because I was always super verbal. And like for people like that who are then then put in a in a situation where they had to send an email for their job, where they had to send a text, and it's very important and they have they're completely at C2Be abl e to the OS j us t bui lt in to thr ow the m a l if e pre ssure.
And A I think they are give diseases what season like, you know like I write a lot of proposals and there's got to a cover letter for IT and they won't accept that if you don't have a cover letter, but no one reads the cover letter but has to be reasonably good, yes, you have to cover the things that you need to say, whatever. And I just say, I just tell ChatGPT, write me a cover letters. These are the highlights. This is the thing I want to reform at IT with the address and blobby, and ask me questions if you don't know what you supose to do and asked me a couple questions in boom.
There's a one of the most clever features in in the writing tools that are in point one that are out there right now. You can make an executive summary. Essentially it's called like making a bulleted list or something like that, but it's an executive summary.
We know we know what that feature is. That feature is for for an executive, a boss that you're working for who fancy himself. So important that i'm not onna read pages, just give us to me in a bulleted list.
And so IT makes a bullet list with little bold face points with Collins. And then like a little one liner about that, IT is making an executive summary. And again, you should look and make sure that actually summarizes the points you want. But it's kind of brilliant where you're like, okay, do you as a as a worker need to wade through a four page document and generate an executive .
somewhere you do that you have in a text so you might, if it's SHE, did this with her interview with federici and presuming use White or something to transact.
select and you choose writing tools. And then in this case, it's create, it's called create key points. I mean that you might as well be create learnings, right? IT is IT is for the boss who wants bullet points.
But I will do that. You will. So you can generate summary or create key points and it's it's really smart. So in point to to all this point, not only in point two can you just write anything and I will say I will use ChatGPT and give you something back, but you can also they're opening up in point two where you can give IT particular new ones. So instead of saying this, all these predict things make friendly, make a more professional.
You can also say, like in the box, you can click and type, make this a little bit funny, but not too funny, or make this have some problems in IT or whatever and IT will do that. Um so you don't have to be limited to the prepaid stuff if you've got a prepared because get in the end. It's not so much about apple controlling IT. I think with the predict as IT being something that I believe for a long time, which is anytime somebody with an LLM tells you, look at everybody y's favor interface, a blinking cursor in a blank box that you have to type with something to coercive to do something is like, um I really like the idea that there's a professional button and a happy button, but they are letting you if you have a very specific need in point two, you can actually do that.
Yeah and i'm sorry to say I was I was just going to say that this is it's so much fun to be like our age and be able to see the transition between what considers what consider what. Mark was someone who's really, really good at using digital tools. And now we're at the dawn of a new age where it's like be really, really good at explaining what you want and be really, really good at encouraging the tool you're working with to correct what you don't think is appropriate or correct for the problem. So where us, at one point you can it's no it's no longer technically necessary to be this all star of eight different frameworks and programing languages. The fact that you know, to start a conversation with high, this is what i'm trying to do, this is what i'm this is the results and kind of looking for, I mean, it's it's amazing to think that the idea of politeness is now a technical skill and in historically has not always been the case.
Well, and I think that the the uh the other thing is, is just that the on the anoma, whether A S can take over or not. But I will say that if you latch on to some of these things, like again, when we look at L M, which I just kind of a little obsessed with, is that is that you throw a book in there.
I I throw a book in and a build of podcasting IT is like, I don't know, for four page book, a lot of podcast was Better description than I could have made, like, like the podcast was Better than any way I could have. And I made up stuff that I was like, that's really insight of of that from that book. And and I and I just never thought I would like, I never thought of IT that way. And um um the um and I think that then I became really obsess with, I really wanted throw every booking.
So I started trying to figure out like how do I get all my kindle books out of that formats? I get IT in, but I realized with apple, eventually use, look at all my book library and just let me interrogate my book library, like gp twenty books on the civil war together and then i'm going to ask, you know, what were the most important points of grants career? Or where did he do this? Or when was he sitting? There was a point where grant was on the side of a river and the confederates were sneaking y over. What battles was that? Like.
never fight up. Hill, me boys never fight up in.
And not just that, but thinking about like I use reader a lot r edr to keep on track of all kinds of different news sources and yeah, blogs i've really, really like and to aggregate all those into a subset of things that I want to read later or saver whatever wouldn't I can't wait for the day when just as through the sharing sheet like the reader APP just simply has a connection to nl that can do basically a new book l or something like that where I can be driving, drawn on our long commute or on the trainer, whatever and it's just reading me, not considering giving me the same experience like doing text to speech of reading these things.
But basically, well, here are the you saved like you thought that ninety six articles were interesting. Let's give you an overview of what IT. And then if it's going then if it's about to move on ics, they actually know a stay more.
Did that article about what's happening indonesia did IT sound as though they're banning the use of iphones in indi evia? Or just the will? Actually there's I can stop.
S okay, make a note about that. That sort thing we can start to interrogate back. And that's exactly what they demonstrated back in at google I O this year.
So what apple, I feel like that is the next phase of apple intelligence. And it's gonna interesting because that's not gna happen until next year. That's a twenty five, twenty six product cycle thing because one of the little catches that shows you that apple is behind is the stuff that apple's building now is, for the most part world off with apple stuff, right?
Like it's apple building, apple's purpose built stuff that ties into apple intelligence. And if you talk to developers, APP developers other than APP tense, which will allow theory to control their apps and use features from those apps this spring, sometime there is nothing in there like I know multiple APP developers who are like. So there's an LLM running on the iphone now.
Wouldn't IT be nice if I, silvio, is the developer of reader, or mark a. ARM, the developer of overcast, could use the LLM to do something. But right now they can't. The only way they could do IT is they would have to be train their own model, put IT in their APP and then, you know, running on device, which they could do, but wouldn't IT be Better as an APP developer if you could use apples.
model.
And I think that will .
happen next year.
yeah but isn't a great as part of the broader strategy. And again, this is why I want if if we need if anybody needs to discuss of apples behind an AI IT depends on what you mean by behind they when they first outlined their multi year plan with some the most impressive stuff is. And by the way, we are going to have basically a framework so that an APP like reader could simply say, hi, AI apps.
I am capable of doing this if you ask me in this way, I will give you these answers for that. And the ability to say, and if you don't want to use our language models, if you or R A I models bring on your own, they will interface just nicely. So IT doesn't feel as though apple would have to either enter into a really intimate relationship with the developer to do make that happen nor with the developer have to do that much more than what is strictly require to make that APP could have that function. That's super exciting.
Again, the apple has access to all of your personal data in which they are proportionally keeping exactly secret, secure. And and so and the issue there is that if you if as apple build that out and provided back to their developers where this is where cutting off for developers make sense, you know like because you know I don't want everybody to be seen all the things that i'm pretty boring guy but but most of the thought you know like but you can imagine like I don't want G I don't want to some random's thing to be digging all my email uh or digg through all these other things.
And and I think that that is the advantage that apple has everybody else is as they build this out, they they control the hardware and the process, and they have this three layer system. And at first, that hour layers going to be ninety percent, and by five years from now, or prime twenty percent, and ten years from now, or prime five percent. You know, everything inside of that cloud.
You watch a my break quickly. Andy, analog ex. linsey.
Jason snow, so Jason, you have an article on six colors. Apple released the second wave of intelligence features. What's new in eighteen? Two .
modifications. Ready pt integration, which is a huge one, right? Like U. K.
so is the fragile talks about this with a joana stern in or journal article? They sent IT out to ChatGPT when this the on device model is insufficient.
That's the idea is the model actually checks and says, can I answer this or not? And if I can't, then I will offer to take IT out to GPT. Although you can say, don't ask me, just do IT.
And you can also say, I pay for a chat P, T, and here's my log in and yeah then it's integrated and then you use their terms instead of whatever apple is negotiated. Also understanding is, you know there aren't limits. Like if you're thinking, wow, free ChatGPT, I can use IT forever through syria and I won't matter and I won't.
I believe you there are limits. If you use IT all the time, you will run up against the limit. As a free apple user, there will be a limit to what you can do with IT.
But but still that's integrated in in in theory. But also, like I said, in writing tools in some other places where you can do that. So so it's a start.
It's clear that they want to add other models and they want to add google in there. They probably want to add other assistance in there. But this is the this is the starting point for that. Um I would say one of the biggest things in there is image playground and the other image generating tools. These are things that, that we're seeing for the first time.
Like I said, there's a waiting list and I haven't been able to get through, but the idea that you can generate things that are picks are like or their hand wrong like, but they are like images based on your prompt or based on again, rather than just having a bef fill in the text in an empty box. What a great interface they're like giving you little tokens where you can they suggest things that you can add in and that's very helpful uh, as well. And then gene mogi is a part of that, which i'm actually more excited about because that because that's trained on the style of apples image only.
And so it's a very limited data set where you're making more M I. In the style of apples, a mogi said, which I think will end up being kind of a fun. Somebody sent me a picture of like a duck with sunglasses on, dressed up like one of the characters from miami vice, like t shirt and bright color jacket and I was like, and but it's an em oji and I like, I don't know what we call this m mogi cool duck, but IT was IT was great and IT looked like an A O G.
So um so there's some of that in there. And then they're they've got this this warm feature for when you're using the pencil, which is interesting, you're taking notes and the idea is you sketch something out and then you go to the one tool and you circle IT. And IT basically generates A A Better version of the dumb thing that you sketched.
Of course, apple's examples for this are terrible, because apple can't bear to show bad looking art in its example. So like A W D C, they did this where somebody built, drew this beautiful temple, hand drawn, and then they circled IT IT. And I turned into, like, an AI generated version of a temple.
And I was sitting there thinking, don't do that. Like that was a beautiful drawing. Change my ugly drawing because i'm bad at IT. I am really bad. So I am looking afar ward to trying that feature out because that might be an example where I draw stupid stick figure doing a thing, and then I go, hey, make this look Better and have to do that. So three different kinds of image generation in there um our or I think a big part of IT. And then there's a more stuff, visual intelligence, which they showed off with the sixteen iphone sixteen is there, although it's really just like a GPT ChatGPT or google reverse image search or translation APP right now IT needs to be way smarter about analyzing the photo and suggesting things you can do with IT but again, develop rate a one that may be on the way um and good news for people who are not in the U S. In point two, you can use its still english only so far, but if you are in canada, U K, australian, zealand or south africa english, you can be in your local english localization and use apple intelligence in that language, which is A A step up and then the the there are some more languages that are coming next year.
Um do you know think about the uh search ample is ask uh ask slumming questions that and get ex pull answers out of the ground photos library so just got access to ask photos on google photos and IT really is like a very, very powerful tool for x all the little data that you accidentally intially .
collect through the google also .
does that with the screen .
shots right? And in search .
in photos got this go around where it's just you type anything in there and IT doesn't amazing after its indexed or photo library. IT does, which IT does locally. IT doesn't amazing job of finding what you're looking for. And theory is tied in with IT. I haven't tested that, but IT should be Better at that. And again, next year, it's also adding a whole bunch of those features where if you're looking at a photo, you should be able to say, can you find other photos that are like this and that knows what photo you're looking at. But that's not not yet, but because one of the reasons they made search so good in photos is because they knew that would be a way that the assistant could go and um make a quick photo query and get you what you wanted.
You play much for the i'm just quick just to give a quick example, like as soon as I had ask photos, I ask a question, what times of the g shop clothes today and because there's a new cheese shop that opened two weeks ago, I took a picture, not of the sign that says this is a cheech p, but just a little hand marker resigned in the window with the store hours out and IT correctly said, oh, closes at six pm. That's the sort of stuff that your apple users are going to get access to. It's a transformative sort of thing.
People are to use there of their camera to kind of make notes I take picture of.
I do IT all the time, but I don't. But then you have to know where you're going. Like, I think that there's going to a point where, like, I always take one of the airport, I always take a picture. Now, you know, j five, whatever part come back, I member.
where IT is sing here, watching, ganging, the answer.
just imagine you just tell you know, a nowadays are your watch no, your phone will tell you where you park. So less I learning that is less important to do that, but still be able to take pictures of stuff somewhere in the world. And habit, just contextually remember, that is going to be really exciting.
This is really what a is, how AI is gona change the world is in these little details that are gonna dance ly be incremental added to your life. So I think applies is probably pretty smart. They don't feel any rush to do this.
Google released everything all at one. Apple says, now we're going to driver IT out to you and we want to get IT right. And and IT really is that it's like the ant machine. You know I think part of our lives now we wouldn't .
dream of walking into the bank.
That's a good cash.
right? Was like moving but like even just a little things like the the the photo clean up is so well done in photos like he just open stuff up and you're like, you just art selecting things like to get to all these things.
He hated the new photos if you come around.
I know I hate the new photos on my eyes photo, but on my mac, I i'm fine with IT like that. IT works the way I expected to so um I still don't use. I just kind of stop using photos on my like I take camera pictures and then I waiting .
tallin sitting in front .
but to your mac, which is nice. So I like my my work. My workflow has adJusting to my dislike for photos. So you just like .
is only on IOS is not is the IOS it's the phone APP .
that just drives me absolutely crazy. Still feel like I can't like it's selecting things I want to elect and I think things I want to find and i'm like. And I wanted to do any these things like I just want, like I just, I just want to find the photo that I wanted, show someone while i'm standing there. And IT never does that.
One of these days, I want to see what you're doing. Uh, women were together in person because I don't understand why IT lives that for you. He doesn't any sense to me.
And just like and IT and so I I just i'm just like, okay. And then I and then and again, I just noticed that as I was doing the beta that I you got to get, I guess I used to open up photos just for fun. Like, hey, what is IT gna suggest to me that I should know, I send photos to my, to my kids and my wife, whatever fund photos.
So photos was like this fun thing and I just cease to be that way. no. So and it's just and and I was kind of sliding for me as well. But anyway, my point is the photos on the map is great, like it's super powerful and and i'm like the distraction removal.
I I just just I was playing with IT since I got so you know and I hadn't play with IT told got release today and I started opening up and just started get rid of this, get rid of this and and highlights everything you just kind of tap on IT like no no or if a dozen highlight that you circle IT and just disappears and and it's you know it's not perfect. There was a couple things that couldn't figure out based on debt or whatever but but for the most part of IT just nails IT. Um I think people going to use that.
This this is what apple really good at. Here's a simple thing that everyone's going to use all the time. Just gna clean up their photos all the time without having to think about IT and just built into their computer and they just don't think about cleaning that up will be second nature.
I do. We added that to photoshop and light room. And just literally just anything you think is distraction get of IT.
And i'm taking in the photoshop like i've been doing. And like, photoshop is incredible. Like it's not it's doing something way past what photos doing, which that I like.
I get a lot of photos of guests for our shows and there, you know, little weird square, square, whatever. I just move them to where I one on the sixteen, five, nine image and just say, make up the rest of the image. And so blaw know there's two of them that don't make any sense, but the first one of the second one usually works.
Yeah, the number time won't end to an hour. How much I love these features, but the number times where i've had to throw out an image because damage just I can't crop the wrong angle. And unfortunately, there's like part of this person's hockey stick that's been cut off and the ability is simply, well, you can straight out that angle and we will fill in most part of the background if you want to go even far so far as to say, please regenerate part the stick this outside of the frame, do that too.
He put account here, but there's all this text here. I just like selected and photoshop and just go. Then I just put put IT where I need to go and and it's you know this again, these are the little things that I think apple is gonna well that really make more of a difference for everyday life than a lot of the bigger things that .
we're quick stories before we get to our pick of the week as get that to be that time. To wrap things up, apple has won its lawsuit against maximo over mathews s health watch, the one they don't sell anymore and the jury awarded to a .
wapping two hundred and .
fifty dollars. I don't think, I think this is not the blood thing. This is kind of, I think, apple's revenge.
They sued for this wearable able, trying to say that, oh, well, masuo infringed on all on so many of our patterns, hoping that they could then use that to roll IT into a way of getting that that back again. So they want, they lost nearly every claim. I think they won on two of them. The reason why the the award was so low was because apple just sued for two hundred fifty dollars.
Well, not knowing that, but they wanted .
a jury trial. They did not want just the judge to evaluate this and pronounce ruling. And that's like the minimum you can ask for in a jury trial.
So IT just so nothing. There was a waste time. Yeah, two hundred fifty xing, by like what two thousand years goes for that no that's that's not a small .
number berdos. Um we also have learned that apple is testing a blood sugar APP, which is interesting. It's certainly something they would like to be able to measure blood sugar to watch. That's a lot harder.
It's a lot harder. I would not do that. I will say that are people who make surgery foods and and to process foods if they think that atkins was a problem. Yeah everybody having a glue cos monitor is the end.
Like IT is like as soon as they see what that what those the impact of their food and it's that easy and they're not paying uh, you know four hundred dollars and then two hundred dollars among to do IT if it's just on their watch. This is a it's a extremely disruptive technology to put into a watch and seven millions of IT will change a buying dramatically. And so it's just it's really that's why they working on IT is because it's going to make when they say it's going to make a big difference in health.
They mean that even, even even for people are not at this div idea, wow, why? Why do IT? Wow, why do I feel like crap today? And then they just happy to look at their water.
Oh, got two notification saying that my litter Spike like, okay, maybe that. And that happened exactly when I was. I decided to eat in an entire cheesecake wow that was probably the reason I felt like .
craft with this ah and having IT on your rist all the time and then it'd been able to send you al alerts and IT being able to say, hey, now you just take something what do and I will eventually know what you you know like those the things and IT starts to build this thing and and everyone's going to realize that process foods .
are worse than smoking. If you ve always wanted to watch Kevin costner dive directory, maybe you'll get your, maybe you'll get your wish organ trail, the action comedy movie now in development at apple. Kevin costner is not attached to the project, but that we can always hope.
right well, he's the man with the vision. Just don't let him direct or right, or if he's one the first people who dies. So we can just simply say that service tables have a great track record for western to the park.
Yeah, I like, let's put IT that way. And yellow stone fans is still a little so the holly's exclusion.
a hollywood reporter has exclusive, the sources tell them that the movie will feature a couple of original musical numbers in the value.
You've got this and Terry organ trail, ladies and gentlemen, you've always wanted IT. Now you've got an action movie with music coming to apple TV sometime probably next year, I would guess. And finally, the the starbucks, I know you all remember the Steve jobs called internet .
device section. Here I want to show you something truly your books, which is google maps in .
the iphone announcement in order, in order. He ora coffee for all of us in the audience. Two thousand. Yeah, those that starbucks, which was right there in the in the arba boyer center is closed, is closing. That is gone.
It's not a great neighbor. I ve got to say I got the last out too.
Starbuck used to be right across my office.
Oh, that's right. Yeah.
there was something horrible going on there, almost so at least once a week. Yes, someone crazy come in in your people across that people get into fights. IT was, I was surprised that lasted as long as I did. I mean, I went there every day. And so, I mean, you got to see when they buy a couple times as they try more than I should know.
But that was unlike IT that the same for cisco. Critical could not find a photo of IT without garbage cans in front. But there you have IT.
These things happen. The fourth street starbucks, yeah gone but not forgotten. Actually it's still there. If you want to .
visit IT till november rates, just take a buddy.
Just still go on. Bring your walking cane, calm knife all at this. Take a little break and then your picks of the week my friends, you're watching mac break weekly uh the club members, we'd love IT.
Thank you for being here. We couldn't do without you. Um twelve thousand strong. I have noticed that the club has kind of plant total little bit, so i'm going to have to start ring in the the club bell every time we have a new remember something like that.
We would really love to get you all all, you know, many tens of thousands of people watch the show, but only about two percent have actually joined the club. We'd love to get you all in the club that makes a big difference to our bottom line. Seven bucks a month.
That's all we ask you get at three versions of all the shows. You get additional content last week with his days, these books club. This week we're going to do Chris marker arts photo review and photo news. You photographers will love that. We're looking at all sorts of other things to do.
In fact, one of our club members has been, while being hard for me to to do a little on screen e maxing, do a little coding, getting ready for the advent of code, which is just about a months off. Maybe we we'll do that too, but it's gonna take your seven dollars. Okay, just join the club.
Took that TV flash club to IT. You can get IT for free. This is something new. We have a referral program.
So if you tell a friend and they join the club, you get a free months, tell twelve friends you get a free year, tell one hundred forty four friends you probably will never have to pay for club to IT again who doesn't have one hundred forty four friends I can get to join the club, I ask you took that TV flash club to IT for all the details. And I think all of our club members, in all seriousness, because you have, you've actually kept the lights on here. None of this goes into my pocket.
But in fact, and I probably aren't going to get paid for the rest of the year, but that's OK because john Ashley will, our hosts will um and and the electric bill will be paid and all of that, that's important. Twitter TV slash club twit, I don't want to tell you what doesn't what would happen or what will happen if you don't join that's that's too grim to talk about club to to that TV slash club to IT. Now I am not buying a mac mini because not enough.
You've join the club, so I am tightening my belt as well. This hand I bought a long time ago, this shirt is new, I admit, IT, but I came out of my retirement savings. Mister alex, Linda, you're pick of the weeks or pool .
as as you heard before and um knowing what temperature is is important if I decided to be so so and and I found that like you know, you get a lot of things for ten around. You have to go down and look at IT and I and I got this a inc. Bird pool.
Thomebody floats around in the pool and I can literally walk near the pool like out my office here and open up my phone and I just gives me the entire uh, history. So it's it's simple every minute. So it's not just that.
It's telling me what the temperature is right now. IT gives I get to see what all the trends. Hrs, so I know I happen to know that my is as warm as it's gone to get between five four forty five and five thirty every day right now.
And when the sun changes, little change. But being able to see all that all that data is really, really useful as far. And I just your phone it's IT works on android or iphone. It's going to connect over blue tooth. So you do have to be within twenty thirty feet of IT um but IT for me IT works pretty much almost the entire pool.
If I just walk out of my office and I can kind of see what that looks like, but again, it's not just like, oh, what is the temperature right now? It's what has the temperature been? When is that at the coast? It's gonna. When is the hot as it's going to be? Um you you can build your your swimming patterns around IT. So as swimming become more of my a fitness regime for me, pay attention to when it's warmest or codes if you want to do a cold, uh you know uh cold dip, you know like when you sit sit in the cold cold water, right the dip.
the cold and the um you .
know that I know happen to know that if I really wanted to be as close as that polls gonna ten I A time to sit down. Then again, good. I sit there and it's gonna is this i'm trying to train myself.
He has my brother, my mother has has has one of those little cold plunge things not like, what temperature do you like? And is like forty degrees. forty?
Yes, yeah, that's really cold. I know. Yeah, do you have a sona that you can warm up before you jump in? I.
I do. Yeah, I, so there you go. So.
but you get really hot. And when you jump in forty degrees in that cold, yeah for a minute for ten seconds, andy, and that's good. That, by the way, that input is not expensive. Let's thirty .
box start box .
know it's the pull that really can set you back every week.
week, every week. Chemicals.
you know, we used to have a hot tub and I gave IT up. It's just too much work to maintain. It's it's insane.
yes.
So and I always wanted a pool. But no, andy and echo with a little bit of timely recommended for yes.
got some sad news during the show. Terry gar has passed away fantastic actors on television movies. Remember from.
we should all watch Young Frankenstein just to celebrate theves life .
in times when those actions always working. And mister mom and oh god, I think we're two for funniest movies. So it's a show preset.
Another but one of places where SHE really shining up was that he was one of David letter man's best guests because they really had like a brother sister rivalry, like, no, let's see how much we can annoy each other thing going on, as which is why they kept bring around again and again and again. So i'm going to recommend addition to seeing any of those really great movies. There's go to a don gillers, uh, Terry gar collection on left me down.
Gillis Terry gar collection on letter men is available on youtube is the letter man shows first long time, unofficial and then official archive's literally kids every single episode in his possession, because he was just recording them all the time. And he has index and archived all of them. So well, before this happened, he receives no, no topic you could think about.
Yes, there somebody somebody on on redit on one of those helped me find reddit. So I know this is impossible, but my great arts was on this episode in the audience. And i'm trying to find IT like, I know this is impossible for this one I said, here is, here is a persons on youtube here here is, here is his address.
And of course, the he had IT. He and he was nice up to produce like a rip of IT and provide to them that same day. So he has .
like a file maker, I think, a file maker database of all of the everything that's in the letter and show. And just to be fair here, the little man, people would call him your stuff. And now I believe he is at least partially employed by worlwide pants because they are that they have their own youtube channel. And I think that some to some degree he .
is involved in their helping V H. tape. I mean.
he started off and like from the very, very beginning for the technology was available, like starting in the early eighties. And when there was stuff that he imagine, when there was stuff he couldn't get, he he got IT and he took mobile to convert all the DVD and took mobile to convert IT all to digital and again, produce that master index. This this is why, like on the letter man channel on youtube, every time there's like a news item, there's probably going to be a compilation of clipsed related to that news item posted that same day of the next day because as strand said, he has this master database of everything that happened on every single show ever. And so you want to watch.
not just let them, by the way, lots of other .
show yeah since hired by lottum channel, he can post new things on his channel because of the little channel uh but uh but he's got it's everything. It's amazing but including what is the DNA five part a series of Carry card greatest hits on letter men is just spectacular. You just watch the whole thing. And like, this is like, literally, I don't know about you my and my favorite is that SHE they had to take a shower .
is yeah but they had to show in which the concede was it's too hot to do a show. So they sent the audience home and they did the entire show from lemans office and all the guest just like that in the sofa. And they had a chat like they're Normal clothes and again, goin each other relationship like take a shower you'd like, top in the shower like and of course, they blocked everything off the tops. And the last shot of the episode is Terry gar, you assume behind this like really showing .
that I hate you.
And so that's part to actually the one that I linked in the show notes.
yeah, so good. Just just great. Something humor. The origin start to yeah. And one episode that was with Robert lancing, IT was actually a back to a pilot, jan Robert gene roden berry, you know, success of star rick isn't enough for him.
He always one of the next thing and so we kept on doing these like maybe this could be a show with Terry gar, robber lencs, where they travel through time and sol crimes and IT wasn't. But there's one episode of star truck, the one with the cat, whether to try to stop the rocket launch anyway. She's a child of the sixties who has some nice things about, like why people are a for network T.
V. In one thousand nine hundred sixty eight, you know, having her explain why the Young people were feeling rebellious was kind. It's kind, interesting, kind of the issues. great.
Yeah, great, great. great.
He will be a seventy nine. Terry gar.
M. S, yeah, very sad. But what he was wonderful really was, and I think sounds like you like some of other movies, but I have to say, Young Frank is saying, everybody just watched that for sure.
I know that everyone can be talked about. Young Frank is stine. But everything he was in SHE was an episode of new heart, of the bob new heart show. SHE was feed his .
mother on friends for, like, four episode. I love that.
yes. Oh, that's right. Yes, he was to these encounters in the, to Richard drive with his .
wife and close encounters too.
You can show this. It's clean.
very clean lots. Yeah, yeah, yeah. Come on, Carry. Go on.
Go in. The, you can do that today.
So an David.
so, so good so good。 Thank you um everybody for joining us for this edition of my weekly j Jason.
sorry.
hj you a big before go.
It's a halloween pic. It's a halloween pic um for my uncomfortable, we try to do something. Uh that is a halloween movie.
Uh, and I had my friends, Steve lets. So I did a movie for me that I had never seen. And I don't know how I missed IT, probably because I thought I was something else. I don't love really gross, cynical horr movies.
Seems like you should watch one thousand nine hundred eighty five frightful, directed by a guy named a tom holland, who is neither the spiderman actor who was not alive then or the history podcast, but a third horror movie director, tom holland. It's amazing. I highly recommended to anybody who was like, no, no, no, I don't want to watch.
IT is not a slashing movie. IT is a love letter to come, a classic horr and fans of classic hour. The elevator pitch is brilliant.
IT is literally a kid who likes watching like the late night horror host on the local TV channel discovers that a vampire has moved in next door and nobody believes him. So we has to go to the horror host played by odium. c.
Dell is very much like, I is like a sure kid vampire because he doesn't believe IT either. But I assure you, that is a vampire. He's plays by, played by Chris randan right before he was humper drink in the prince's pride.
He has never looked more like a beautiful empire man. And IT is. Here's my rating on the eighty scale. IT is an eighty out of eighty four and eight movie is the most avid fine.
And if you love eighties Rachel stuff and horror movies, especially classic stuff, I just it's halloween week fright night. It's on max in the U. S.
Uh, one thousand nine hundred eighty five there was a remic. But check out the original IT is. A tabula I love.
so please listen to the podcast while you're watching.
No, it's not a commentary. You should watch the movie and you .
can listen. Great.
great fun. Can ask you one question on the eighty stuff. Does that have an entire song that is like ninety percent synthesizers?
IT doesn't. In fact, that is performed by the jay gues band. And IT is called fright night .
out of .
water tonight.
Love IT.
Thank you, Jason. So go to six colors to com.
That's his work, his .
daytime b the charges .
will be coming out.
Bat, in the pumpkin, you can find the jesson's podcast .
at the six scholars that come.
76。 B, I like six. I have a different my empire is giving a little bit across the cut paths.
Thank you so much, js son. And the analog gb h, we talked about IT earlier. Look forward to hearing you there. And whatever secret projects you might be working on for factory reference, shall we say great to heavy Andrew and of course alex linsey office hours dog global and gray mattered to show what's going on on the office hours.
Ah we had one of the folks from ops ah come on opus clip um today and I kind of mind blowing like I was a lot of things that I think the things progresses. I usually just can throw things and do IT and see IT comes out the other end and they walk through a lot of those details. And so um anywhere is really fascinating .
work check and A Q A episode a today.
which is a lot more to so we're we'll be doing a lot more to for the rest of the year because we're moving the we're moving in the show of 4KHDR five one。 We've experiment with IT and hinting with IT. And so there's a big uh, technological jumps that we have to do over the next two months.
And we didn't want to have a lot of external al guests. So you will see a lot of U N, S. As we go forward because we're just because we're doing a toner work on the back end to, uh, get out everything up to what we think is the next level of quality for our first, first step is to get IT to that really high quality in the next step of you to put IT into the cloud. So we're doing kind of both of those at the at the same time.
And the office hours t shirt is now you can get IT.
It's it's the office hours t shirt is out. Um IT is a is to fundraising us was to work so to keep the lights on. We're selling some t shirts. So but IT took us a long time.
took us four years. I like.
great. Yeah you took us again four years to get to a point ready to do a church um and but I don't know when will do one another one we're going to sell these until november twenty and and about twenty dollars if IT goes to a pain for the A W S. And zoom bills sly.
do they add up?
Do they .
should add up to and if they do, thank you, alex, and thank you, andy, and thank you, Jason, and thanks to all of our club twit members and everybody who watched during the show today. We had H, I don't see a number, so I don't know how many thousands people watching life, but we do love that.
I do encourage you, though, if you watch life to download a copy of the episode as a souvenir of your visit, you can get the live show is eleven ty amplified to pm. eastern? As I said next week, one hundred UTC.
You can watch on all eight of those platforms. Cup twit members in the disco. There's youtube and twitch and x dom on facebook and linked in and kick watch wherever you want, but download a copy to twitter TV slash mb w there's audio and video there.
When you go to twitter v slash mb w will see a link to a dedicated youtube channel that's just mac break weekly all mac break weekly all the time. A great way to share little clips of the show if you want to pass along some wisdom, some knowledges or or something that you thought was pretty funny. Speaking of funny, we are putting the other our best stuff shows and we would love why you're at the website to get your picks for the best moments in twenty twenty four from that break.
We can you believe we're coming at the end of twenty twenty four? Go to twitter TV slash best of and give us whatever information you have even if it's just a rough sketch, was some time back in April or whatever, the more you give us a Better little bit and actually will thank you for that. Uh, you can also, after the fact, subscribe in your favorite podcast client.
That's really the best way to get to choose audio or video. And that way you'll have MC break weekly automatically the minute we have edited down and put IT into a nice package. Thanks for being here.
Everybody will see the next time. And as I have said now for nine hundred and forty five episodes, almost twenty years, it's time to get back to work because break time is over. See you next time, but bye.