On this episode, we're diving into the topic of ideation and creating content for social media.Let's be real, there are a million and one "experts" out there who are constantly pushing content calendars and templates. But, I'm here to tell you that there's a better way.Sure, you can focus on the pain points of your ideal client, but what if we went a step further and identified the biggest problems that people are actually trying to solve? That's where the real engagement and connection happe...