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Is it time increase your prices again?

Today I am sharing with you how we are increasing our prices yet again right before June and the summer season.

6 ways to increase the Perceived Value of your food
A step by step process to follow to assess is you should increase your prices and how to go about it
And of course, all the logistics to consider

You servers don’t want to be confronted with an angry customer and in the case of our manager she is scared by just one customer considering we sell hundreds of calzones every month!

When was the last time you increase your prices?

If it’s been more than a year, you may want to consider that this month. Specially as we enter the summer season where you will hopefully get a boost of sales.

Here is the reality that your staff and customers don’t know about:

There is inflation and the cost of food increases year after year.
In this economy in order to get high quality candidates to apply to work for our restaurants, you need to be able to pay competitively.
The property taxes continue to increase year after year and if you are leasing it’s directly passed through from your landlord to you.

One of the ways to combat these realities and difficulties is by increasing prices!

When you increase prices here is what happens:

Your gross sales will increase
Your labor % will reduce since it’s proportional about sales
Your food cost % will reduce since it’s proportional about sales

Sort Out Logistics:

Update your to-go menu
Update your Menu board
Update POS system
Update pricing listed on your website
Update Discounts/ combo deal
Communicate with your Servers and come up with a script

35. Raise prices without losing customers | Restaurant Marketing 29:51 Share

Making Dough Show | Restaurant Show

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35. Raise prices without losing customers | Restaurant Marketing