Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!

Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?

[00:00] Introductions

[01:20] The beauty of repurposing content

[07:30] Consumers are overwhelmed by streaming choices

[13:26] Take a break: KitKat wants you to remember your password

[20:19] Imposter syndrome in marketing

[26:55] Everyone hates GA4

[32:49] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

Why you should be build repurposing content into your marketing strategy
Eight tips for effective content repurposing
The best alternatives to Google Analytics 4

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September: Streaming fatigue, repurposing content, and why does everyone hate GA4? 33:42 Share

Marketers of the Universe: A digital marketing podcast

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September: Streaming fatigue, repurposing content, and why does everyone hate GA4?